The Knot Thickens

Throw a fistful of rice for The Knot (Nasdaq: KNOT  ) -- the leading wedding-planning website celebrated its second straight market-thumping quarter. The company earned $0.07 a share for the period, comfortably ahead of the $0.02 produced a year earlier. The analysts had predicted $0.05 per share before The Knot hurled the bridal bouquet way over their heads.

Revenue clocked in 24% higher at $14.8 million, but that masks the more impressive 35% spurt in online advertising, which finally makes up more than half of the company's revenue mix.

There are plenty of things to get excited about lately at The Knot. Litigation costs related to online bridal registries were lower, as The Knot and continue to try to make nice following both parties' legal stay in January.

The Knot also continues to cash in on its golden brand status for starry-eyed fiancees. Last week, it hooked up with Cendant's (NYSE: CD  ) to provide discounted vacation packages for out-of-town wedding guests. Last month, it teamed up with Leisure + Travel publisher to launch the online and offline Travel + Romance publication. Go back to March, and you'll find a deal that the company struck with Four Seasons (NYSE: FS  ) to host bridal events at the ritzy hotelier's properties.

This only adds to the company's growing street cred, beyond its namesake site and related ventures. The Knot is a content provider for the likes of Comcast (Nasdaq: CMCSA  ) and Microsoft's (Nasdaq: MSFT  )

True, companies like Wedding Channel, Conde Nast, iVillage (Nasdaq: IVIL  ) , and Martha Stewart Living Omnimedia (NYSE: MSO  ) are also there to pacify future newlyweds' jitters. The Knot is the publicly traded pure play, though. Going by the past few quarters, those who are saying "I do" to this stock are winding up happily ever after.

The Knot was recommended toMotley Fool Rule Breakerssubscribers less than four months ago, and it has already gone on to appreciate by 56%. You can learn more about The Knot and the other newsletter market crushers with a free 30-day trial subscription.

Microsoft and Cendant are active picks from the bargain-hunters atMotley Fool Inside Value.

Longtime Fool contributor Rick Munarriz got married years before was around, and he regrets that. He could have had a punctual person working the video camera that day. TheFool has a disclosure policy. Rick is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.

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