Anyone who's followed the alternative energy industry for any significant amount of time can count dozens, if not hundreds, of innovations that promised to forever end our dependence on fossil fuels. Nothing of the sort has occurred, of course.
So why my interest in solar power? Well, first, because alternative energy has the potential to create multibagger winners for investors. And second, because the history of tech proves that incremental innovations are often more important than the so-called Next Big Thing.
Need proof? Ask yourself who called Google
What's more, News.com reports that a start-up called Fat Spaniel has found a way to measure the amount of energy solar panels generate. That may not sound like much, but the absence of such data has kept utilities from supplying equipment to customers who might have an interest in going green; they simply had no way of pricing a solar offering effectively. Fat Spaniel's technology could change that.
My point here is simple: Though solar is unlikely ever to become an overnight sensation, incremental improvements should keep expanding the solar market till it becomes impossible for institutional investors to ignore it as they (mostly) do now. When (not if) that occurs, today's seemingly expensive sun-drenched speculations -- including SunPower, Evergreen Solar
Let related Foolishness shine upon your portfolio:
- Is solar really hot? Maybe. Or maybe not.
- Business still looks mostly sunny at Evergreen Solar.
- Find out why the future appears bright for Suntech Power.
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Fool contributor Tim Beyers only breaks the rules in his portfolio. Wimp. Tim didn't own shares in any of the companies mentioned in this story at the time of publication. Get the skinny on everything Tim is invested in by checking his Fool profile. Suntech Power is a Motley Fool Rule Breakers pick. The Motley Fool's disclosure policy is a rebel with a cause.