When I first wrote about Amp'd Mobile and the $150 million in private equity financing it received in April, I expected to be writing a lot about mobile virtual network operators, or MVNOs, in the ensuing months.
That hasn't happened. Why? Too many MVNOs have suddenly fallen on hard times. Disney's (NYSE: DIS ) ESPN unit recently ended its ESPN phone, for example. And Motley Fool Rule Breakers pick Openwave (Nasdaq: OPWV ) , which provides the picks and shovels for aspiring MVNOs, has suffered through a miserable year.
But don't count Amp'd among the downtrodden. On Monday, the MVNO scored a coup when Comedy Central, a subsidiary of Viacom's (NYSE: VIA ) MTV division, acquired its mobile comedy, Lil' Bush: Resident of the United States. It's the first instance of a produced-for-phones show earning the attention of a major network, TheWall Street Journal reports.
Not that you should be surprised or anything. Comedy Central has been pushing hits like The Daily Show with Jon Stewart and The Colbert Report to mobile users for months. Meanwhile, News Corp.'s (NYSE: NWS ) Fox sells mobile content via its Mobizzo online store and has engineered a mobile hit of its own with the miniseries 24: Conspiracy.
Could Lil' Bush, a half-hour political parody that Comedy Central plans to debut next summer, do as well? I don't see why not. Show creator Donick Cary has also written for David Letterman and Fox's The Simpsons, the Journal reports.
Plus, the concept is intriguing. Lil' Bush is set during the first Bush administration, when the current president was still in school. He and his "White House Gang," which includes parodied younger versions of top administration officials, square off against younger versions of their current rivals. Call it South Park with a heavy dose of politics.
Or not. I haven't the seen the show, so there's really no way for me to know precisely what's in store. What matters is that this concept comes to you courtesy of Amp'd, a rebellious phone network that is utterly convinced you'll watch just about anything, anywhere, so long as your screen is clear and your broadcast signal is strong enough.
Now, Comedy Central seems to agree. Want to bet it won't long before CBS (NYSE: CBS ) , NBC, and ABC join the party?
Set the DVR for further Foolishness:
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Fool contributorTim Beyers, ranked 1,327 out of 14,866 inMotley Fool CAPS, is a regular viewer of both The Daily Show and The Colbert Report. (Stay the course.) He's likely to give Lil' Bush a try. Tim didn't own shares in any of the companies mentioned in this story at the time of publication. Get the skinny on all of the stocks in his portfolio by checking Tim's Foolprofile. Disney is a Stock Advisor pick. The Motley Fool'sdisclosure policyis no joke.