It seems as though everyone is trying to grow at CNET Networks'
It may not seem to be an affront to CNET, but think about it. Reviewed.com is a rapidly growing collection of websites with names such as CamcorderInfo.com and PrinterInfo.com that deliver in-depth, editorially driven product reviews. Reviewed.com is already drawing 800,000 unique monthly visitors; this kind of exposure will help it toss its net out a little farther.
This move comes at a time when CNET's traffic, on the whole, is stalling. Page views fell by 19% throughout CNET in its latest quarter, though the traffic is down by just 1% if you back out the company's struggling Webshots photo-sharing website.
There was a time when CNET seemed to be the edgier Web-based alternative to Consumer Reports for product reviews, but now it's competing against nimbler blogs, the proliferation of Web 2.0 websites and their user-generated reviews, and other consumer-tech havens -- such as Reviewed.com.
CNET should be concerned with the growing presence of smaller rivals. When larger companies such as Yahoo!
Yes, you can go bigger by thinking smaller.
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