The ads keep adding up for Chinese advertising giant Focus Media (Nasdaq: FMCN ) . The company posted stellar second-quarter earnings yesterday. Revenues soared 126% to $113.3 million. Earnings also more than doubled to $0.32 a share, or adjusted to $0.38 a share.
Analysts were looking for a profit of just $0.35 per share on an adjusted basis. Focus Media has now beaten Wall Street's profit targets in each of the past six quarters.
So what does Focus Media do exactly? A little bit of everything in the name of advertising. The company watches over a network of giant outdoor LED billboard displays, small poster frames in elevators, and a fleet of tens of thousands of TV monitors that blend content with brand marketing in highly trafficked areas.
Its acquisition of Allyes earlier this year strengthens the company's position in online and mobile advertising. Did I mention that the company runs an ad network for movie theater exhibitors?
Sure, you'll find plenty of stateside companies that dabble in some of these areas closer to home. National CineMedia (Nasdaq: NCMI ) is a domestic leader in beaming multiplex ads before the featured presentation gets rolling. CBS (NYSE: CBS ) is a juggernaut in outdoor advertising, adding to its empire with the acquisition of grocery store video streamer SignStorey. Naturally, you also have Google (Nasdaq: GOOG ) as a major player in online and mobile advertising.
Focus Media does its little bits of everything in a red hot economy that finds companies willing to pay more to reach out to rapidly enriched consumers.
The going is so good that Focus Media is hiking its top-line guidance for all of 2007. The company now expects to generate $440 million to $450 million in revenues, well ahead of the $407 million that analysts are expecting, and ahead of its original $390 million to $400 million range.
Joining rival Chinese stocks like Baidu.com (Nasdaq: BIDU ) and Shanda (Nasdaq: SNDA ) on a tear lately, breathers are bound to happen along the way. However, it's hard to bet against Focus Media in the long run. After all, it may not be watching you but -- if you're in China -- odds are that you are watching it.
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