Want to Host a TASER Party?
By
Tim Beyers
November 13, 2007
|
For all the controversy surrounding the company, Rule Breakers pick TASER (Nasdaq: TASR) may finally be catching on. Revenue was up 56% in its latest quarter, and profits rose more than 150%.
Yet more growth could be on the way. According to a Sunday report by a local Phoenix TV station, women in that area have begun to host TASER parties, at which self-defense using the C2 stun gun for civilians is taught.
That's right, Fool. Parties of the sort once thrown by devotees of Avon (NYSE: AVP) and Tupperware (NYSE: TUP) are now attracting the self-defense crowd. If you'll pardon the pun, I'm stunned.
But should I be? Probably not. Self-defense is a pretty serious business, especially here in the U.S. If it weren't, the National Rifle Association wouldn't have a voice. Nor would Sturm, Ruger (NYSE: RGR), and Smith & Wesson (Nasdaq: SWHC), which have combined for more than $428 million in revenue over the trailing 12 months.
And wasn't it concerned women who helped to popularize pepper spray? You'd think so. Searching Google for "women" and "pepper spray" yields 572,000 hits. I can see the C2 TASER earning a place right alongside pepper spray in women's purses.
So can SHIELDER, the Scottsdale TASER dealer that helped organize the party that caught the media's attention. SHIELDER's website says it specializes in the personal safety of women.
Good. Someone should. But is this really the "latest craze," as some have called it? Not when there's only one party to report. Or until Oprah says it is. What do you say, Ms. Winfrey? Would you host a TASER party?
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