Several years ago, the Fool.com editorial department would reward the writers of some of the site's best articles with free burritos. It wasn't actual goodies within tortillas that were presented, mind you. The burrito awards came in the form of Chipotle (NYSE: CMG ) (NYSE: CMG-B ) gift certificates.
I graciously stockpiled the occasional editorial victory, even though Chipotle was still years away from expanding into my home turf of Miami.
That changed when a Chipotle finally opened near my home two months ago.
Thankfully, I didn't have to wait until Chipotle broke ground near me to realize that this was no ordinary quick-service Mexican food chain. I was enthralled by the stellar comps, coming at a time when rival concepts like CKE's (NYSE: CKR ) La Salsa and Wendy's (NYSE: WEN ) Baja Fresh were going the other way.
I recommended the shares to Rule Breakers subscribers a year ago. It was a great call. The stock has nearly doubled since then, with Chipotle trouncing Wall Street expectations in each and every quarter since it was spun off by McDonald's (NYSE: MCD ) two years ago.
What about the future? Will Chipotle's run continue, or will there be carnage in the carnitas? Not all Fools agree.
Jason Ramage is bullish on Chipotle Mexican Grill. Morgan Housel is bearish. Who will serve up the better argument? Who will put the whack in the guacamole? That's what this week's bout is all about.