A More Personable Google

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

Every week, Fool colleague Matt Koppenheffer tracks the top blogs at Motley Fool CAPS. This post from investor SwingPoint caught my attention this morning:

[Are] Google [AdSense's] days over? Haven't web surfers gotten so used to seeing the ad formats and typical locations that they just know where not to look by ad blindness? The only thing I see Google (Nasdaq: GOOG  ) has for it in the near term is brand named search.


But here's the thing: DoubleGoo may be taking steps to counter the very issues that SwingPoint raises. ComputerWorld reports that Google is testing user input on search results. See something you don't like? Delete it. Or move it lower in the algorithm rankings. Or comment on the uselessness of the link.

For its part, Google isn't saying how or when these features might get implemented. "At this point, I can't say what we expect from this feature; we're just curious to see how it will be used," Distinguished Engineer Ben Gomes wrote in a blog post.

Allow me to offer a prediction: Give users tools to sharpen their search results, and they'll do so. They'll try to make Google smarter; Gomes and his peers should be grateful if they do. A smarter Google would produce more relevant search results. More relevant results would lead to more relevant ads, for which Google could charge more.

I get it, Mr. Gomes: Google is good at experiments. Experiment away. But please also remember that while your lead in search is growing, Microsoft (Nasdaq: MSFT  ) , Yahoo! (Nasdaq: YHOO  ) , Comcast (Nasdaq: CMCSA  ) , IAC's (Nasdaq: IACI  ), and Time Warner's (NYSE: TWX  ) AOL all want what you have. They, too, are talking with users and running experiments. Don't wait too long to get personalized search out of the Labs and into our browsers.

Get your clicks related Foolishness:

Fool contributor Tim Beyers had positions in Google's shares and 2010 LEAP options at the time of publication. He hunts for the best of tech as a contributor to Motley Fool Rule Breakers, which counts Google among its core holdings. Here's how to try this market-beating service free for 30 days. Microsoft is an Inside Value pick. The Motley Fool's disclosure policy wonders: If an engineer isn't distinguished, will he be extinguished?

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 715711, ~/Articles/ArticleHandler.aspx, 10/23/2016 10:23:21 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 day ago Sponsored by:
DOW 18,145.71 -16.64 -0.09%
S&P 500 2,141.16 -0.18 -0.01%
NASD 5,257.40 15.57 0.30%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 4:00 PM
GOOGL $824.06 Up +2.43 +0.30%
Alphabet (A shares… CAPS Rating: *****
CMCSA $64.06 Down -0.29 -0.45%
Comcast CAPS Rating: ***
IAC $66.19 Up +0.36 +0.55%
IAC/InterActiveCor… CAPS Rating: *****
MSFT $59.66 Up +2.41 +4.21%
Microsoft CAPS Rating: ****
TWX $89.48 Up +6.49 +7.82%
Time Warner CAPS Rating: ***
YHOO $42.17 Down -0.21 -0.50%
Yahoo CAPS Rating: **