Let's Save Sirius XM Radio

"Let's try something different," I wrote last week. "What will it take to make Sirius XM Radio a winning investment? The question isn't rhetorical. Kick in with your thoughts on what can turn things around for Sirius. I'll be back in a few days to go over some of the best responses."

You certainly chimed in, nearly three dozen responses deep. As promised, I'm back to go over a few of the more compelling responses. With shares of Sirius XM Radio (Nasdaq: SIRI  ) hitting a new all-time low this morning, I think we better get started on righting this ship before it's too late.

Show us the money, Mel
tmph1 writes:

Time for Mel to move fast with the new financing structure and not general statements that he is confident it can be done. Investors are not as confident, will it be done and how?

Definitely. Sirius has three debt repayment milestones to tackle next year, and they're all huge.

  1. A $300 million Sirius convertible is due in February.
  2. $350 million in XM bank debt must be repaid come May.
  3. A $400 million XM convertible is due in December.

Until the company secures the funds to clear all three hurdles, the market is going to fear the worst.

Ad it up, Mel
JasonMcCann writes:

Some factors I have never heard being talked about:
1) Double the satellites (post-merger) = double the bandwidth! More TV channels, and how about Internet capabilities? Mobile hotspot anyone?
2) Marginal increases of the ad revenue dollar -- 10 million subs is nothing to shake a stick at but 20 million will grab the attention of advertising heavyweights.

Doubling the bandwidth will become a greater selling point once interoperable receivers come out, capable of receiving both XM and Sirius. For now, the company is limited to offering up a sliver of the more popular channels from one service on vacant channels of the other as a smart upcharge service. Since the company can't replace the roughly 19 million hamstrung receivers already in the market that can only receive XM or Sirius, it will be limited in its upgrade.

The ad revenue potential is an even bigger head-scratcher. As an old-school radio guy, CEO Mel Karmazin should know how to milk ad revenue from broadcasting better than just about anybody. It hasn't happened here. In fact, it's actually going the other way. In the second quarter, Sirius ad revenue per subscriber clocked in at a measly $0.32 during the period. It was at $0.45 per member a year earlier. Naturally the commercial-free music channels are a big draw to premium radio, but if Sirius XM is going to sell ad space on its other content channels, it really needs to get on the ball here.

Is it a tough environment to smoke out sponsors? Sure, but even Six Flags (NYSE: SIX  ) has been able to milk more out of turnstile clicks by generating more ad revenue. It can even brand its commercial-free music channels the way that XM once did with Starbucks (Nasdaq: SBUX  ) , only this time with some real money flowing in the satellite radio giant's direction. Now that XM and Sirius are closing in on 20 million subs, why can't specialty retailers like Hot Topic (Nasdaq: HOTT  ) or Zumiez (Nasdaq: ZUMZ  ) sponsor an alternative rock channel? Pick any of the dozens of commercial-free channels and I'm sure you can come up with several potential naming right opportunities.

In with the new
K444fool writes:

With an extremely aggressive marketing/advertising campaign, the XMp3 could easily be perceived as the MUST HAVE tech-toy gift for this holiday season for baby boomers.

A hot new product can certainly kick a company out of the doldrums. The way that XM and Sirius have struggled outside of the car dealerships in moving new receivers, a retail hit would be huge.

XM and Sirius have put out promising portable players like Inno, Stiletto, and S50 in the past. The problem is that they have been dwarfed by the popularity of Apple's (Nasdaq: AAPL  ) iPod as a cheaper solution. Since the iPod touch offers free Wi-Fi access to radio and music discovery sites like CBS' (NYSE: CBS  ) Last.fm, AOL Music, and Pandora, it's hard to justify a $280 XMp3 purchase that's tethered to a monthly subscription plan. Marketing can distort the value perception, but this is probably not the best holiday season to peddle a premium subscription-based gadget, even if it certainly has the right ingredients to work in a kinder climate.

You still have more to say
I'm just scratching the surface with some of your great responses. I'll be back in a few days to tackle the rest of the killer suggestions to get Sirius XM Radio on track.

In the meantime, feel free to post other comments on what you think it will take to get Sirius XM back into the market's good graces.

More news than static on Sirius XM:

XM Satellite Radio is a former Rule Breakers stock pick. A free 30-day subscription will shed some light on why the satellite radio company made the cut before being cut. Zumiez is a Motley Fool Hidden Gems pick. Starbucks is a Motley Fool Inside Value recommendation. Starbucks and Apple are Motley Fool Stock Advisor picks. The Fool owns shares of Starbucks. Try any of our Foolish newsletters today, free for 30 days.

Longtime Fool contributor Rick Munarriz subscribes to both XM and Sirius. He does not own shares in any of the companies in this story, save for Six Flags. He is also part of the
Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.


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  • Report this Comment On October 23, 2008, at 1:03 PM, primoracm wrote:

    unfortunately it may be time to start putting commercials on the channels. Even if it's a few commercials on the hour. I know I would certainly deal with the commercials knowing the company wouldn't survive without them. The thought of going back to free radio is horrible. One could even make the case that the sub cost could go down significantly if the add revenue supported it. The Google model might work here. Give the consumer more than they actually pay for and have the ad revenue pay for the business model. I'm sure the trade off would be a welcome solution to the paying customer. Heck....think of how many people would join if it cost 50.00 per year for the subscription. Find a better balance so the sub costs go down but the commercials go up....

  • Report this Comment On October 23, 2008, at 1:14 PM, fwbavp wrote:

    If SIRI can get an app on the iphone and the google phone and charge the normal subscription, that would be the biggest new revenue driver in company history.

    http://www.macnn.com/articles/08/08/13/sirius.xm.app.for.iph...

  • Report this Comment On October 23, 2008, at 1:14 PM, siggie71 wrote:

    XM/Sirius needs to get its receivers into more new cars as standard equipment to get people hooked. I was already hooked when I bought a new Honda (I think Honda owns part of XM) and I paid $800 to get an integrated XM receiver installed. I'm sure 99% of people wouldn't do that, but if they got the receiver and three months of service for free, they might become subscribers.

  • Report this Comment On October 23, 2008, at 1:26 PM, godmuscle2000 wrote:

    XM/SIRIUS could create 10 FREE CHANNELS with all the extra bandwidth. We would still pay for the extra channels. It's kind of like having regular advertiser television and then having HBO & Cinemax. The 10 channels would be all advertiser supported and bring in a HUGE amount of income of those wanting to advertise nationwide on those channels. We would also have more buying receivers to receive the free channels and more upselling to subscription services. THIS ALL EQUALS HUGE PROFIT POTENTIAL****

  • Report this Comment On October 23, 2008, at 1:29 PM, joncarlson wrote:

    XM/Sirius needs to recognize that they have a platform that can widely distribute digital data. That data does not have to be music or "radio". For example, I have an XM receiver of weather data, my car receives XM traffic data. What other data sources could they distribute?

    This is where premium subscription dollars lie.

  • Report this Comment On October 23, 2008, at 1:30 PM, gold1384 wrote:

    I want to introduce and idea I posted about a year ago that I think

    now might have a little more merit:

    Auto sales are down, consumer spending is down, unemployment is up,

    etc, etc. Sirius XM stock is in the toilet, they have debt coming

    due, and there is no bank in good enough shape to loan money even if

    they believe in Sirius. The way I see it, the only way Sirius can

    quickly start to work their way out of trouble is by creating an

    additional revenue source. Ideally, one that does not require

    consumer spending.

    They are creating a new radio, one that can offer the a la carte

    service and accept signals from both XM and Sirius satellites. Why

    not also include in these (or other) new radios, the capability to

    stream two satellite feeds at the same time. Why not also include a

    5GB hard drive in the radios?

    What if Sirius XM was to offer a free service with commercials. The

    commercials played however, could be based on the current location of

    the radio. If you are driving through Atlanta, you hear a commercial

    for Coke World. If you are in South Carolina off of I-85 you hear a

    commercial about a restaurant 5 miles away where you could get lunch.

    More specifically, Sirius XM could partner with Google (and their deep

    deep pockets) to have google place extremely targeted ads into

    Sirius's national radio service.

    Why would anyone want ads, the whole point of serious is quality

    content without commercials? Well, I for one am a student that drives

    from Atlanta to Durham, NC on a fairly regular basis. Approximately

    45minutes after I leave Atlanta, my radio selection drops off

    significantly. At the same time, I have no income and cannot pay $10/

    month for a radio. I would gladly have Sirius and listen to

    commercials. Also, I am a White Sox fan. I do not want to pay for

    MLB games over the internet and certainly don't want to pay DirecTV

    $150 or whatever to watch the games on TV. I would gladly listen to

    highly targeted commercials and hear the games for free over the

    radio.

    By offering a free service (except for the one time cost of the radio)

    I believe Sirius could secure significant additional revenue with

    limited additional costs. Furthermore, since the revenue would be

    coming from someone other than consumers and is not tied to the auto

    industry, they would be somewhat protected from the currently horrible

    market conditions. Finally, as economic conditions improve (and they

    will eventually) customers on the free plan may wish to upgrade to the

    premium commercial-free plan at which point all they have to do is

    make the call, no need to buy new equipment.

  • Report this Comment On October 23, 2008, at 1:38 PM, jtsjaybe wrote:

    Add features that make the service worth the price....GPS versions.....assistance features (such as On Star)....personal mp3 downloads....

  • Report this Comment On October 23, 2008, at 1:44 PM, sreil08 wrote:

    Add new features, deals with iPhone, G Phone, commercials. I mean there seems to be a lot of options here. SIRI needs to revamp there image, after the merger hype I practically forgot about this company. They've got to do some more marketing so people even care in the first place. Sentiment is extremely low (http://www.predictwallstreet.com/forecast.aspx?symbol=SIRI). If consumers loose any more faith in the co, they're gonna disappear.

  • Report this Comment On October 23, 2008, at 1:45 PM, godmuscle2000 wrote:

    **I AGREE** HAVING 10 FREE RADIO CHANNELS WITH SIRIUS MAYBE CONNECTED TO GOOGLE'S SOFTWARE FOR SPECIFIC AREAS. WHO WOULDN'T WANT TO ADVERTISE ON SUPERIOR SATELLITE RADIO I THEIR AREA. THIS COULD MEAN HUGE REVENUE AND A BIG TAKEAWAY OF AD REVENUE FROM LOCAL STATIONS TO SIRIUS FREE STATIONS. THEN YOU WOULD HAVE MORE PEOPLE WANT TO OPT FOR THE ADDITIONAL CHANNEL LINEUP PAYING ALA CARTE.

  • Report this Comment On October 23, 2008, at 1:47 PM, stevenk1452 wrote:

    I love my Sirius Radio and want them to succeed. They are missing the Gillette theroy. They give you the handle, charge a fortune for the razors.

    Sirius should give consumers a low end radio, and charge for the subsicription. It's a monthly source of revenue where the Radio is a one shot deal.

  • Report this Comment On October 23, 2008, at 1:48 PM, d52z52 wrote:

    Here is an idea to increase add revenue. Have sponsers for the comercial free channels. For example. Every 15 or 30 minutes on the sirius gold channel, it is announced, comercial free music on sirius gold brought to you by Coke . Also they could stream, have a coke on the recievers.

  • Report this Comment On October 23, 2008, at 1:48 PM, Tmoney4 wrote:

    Show me a product that incorporates Pandora-with your own pandora channel which you can interactively update. That is something I would pay BIG bucks for. Having the ability to tell the radio not to ever play that song again, or anything like it, is something with a future. They need to team up with Pandora and make this happen. Pandora's Box, siriusly.

  • Report this Comment On October 23, 2008, at 1:50 PM, iPhoneApp wrote:

    Sirius MUST produce/endorse an iPhone application (Starplayr.com) that iPhone owners can use on thier phone.

    Combine this with a free trial subscription prior to Christmas (with a big ad spend).

    This is very disappointing. Sirius is looking like it's dead in the water, in regards to advertising/new subs.

    Where is the marketing machine.

    http://starplayr.com/whatsnew.html

  • Report this Comment On October 23, 2008, at 1:54 PM, bittymack wrote:

    Here is my idea to save SIRI! I am a major stockholder. We need to set up a web address called "SaveSIRI.com" and everyone needs to donate $1 to the cause. I will do it - will you? Email citygirl1970@yahoo.com

  • Report this Comment On October 23, 2008, at 1:55 PM, smizerov wrote:

    Forget the iphone, you can get both XM and Sirius on Pocket PC phones running Windows Mobile... There are thousands (literaly) of other applications as well.

    http://pdaphonehome.com/forums/pdaphone-discussion/57128-poc...

  • Report this Comment On October 23, 2008, at 1:56 PM, jjr01 wrote:

    If every shareholder who does not have a subscription to the service bought a subscription and quit dreaming about getting rich quick, the subscription numbers would increase exponentially. A lot of dreamers own this stock. Put some money into the company you have invested your money in. Simple. If you can't afford this service but are invested in this stock, you deserve to loose. Don't expect to make money off of a company you don't support. Get it together.

  • Report this Comment On October 23, 2008, at 2:04 PM, smizerov wrote:

    How about "SaveSiriusXM.org" I would donate, I have not listened to terrestrial radio since I got Sirius and will NEVER go back...

  • Report this Comment On October 23, 2008, at 2:25 PM, sternho wrote:

    HOWARD STERN

    I new this company would struggle like hell the first time I heard what they were paying Stern.

    STUPID STUPID STUPID

  • Report this Comment On October 23, 2008, at 2:27 PM, sternho wrote:

    typo:thats knew,not new

  • Report this Comment On October 23, 2008, at 2:27 PM, SnooperPooper wrote:

    Mel needs to handle the following:

    1.) Debt must be handled ASAP since uncertainty drives more uncertainty. This effects subscribers, channel partners, content owners, etc. Debt holders should convert at a premium to current market price to send signal of support.

    2.) Mel needs to stop being so darn cheap. Invest in the user experience and become network neutral. Pervasive networking is the future - so get with it. Simplify blows away any web / device ap that Sirius / XM has ever been involved with. It can stream your collection of music to your PC/Mac/iPhone with meta data. Stop thinking like it's 1995. What will content delivery look like in 2015?

    3.) Create an aura of "unknown" upside for the stock and the company. Right now, subs for cars, homes, dumb mobile is totally predictable. The recurring revenue is nice, but bores analysts to death. Acquire a video / rich media play, think about other ways that you can leverage from pervasive networks. Create infinite upside in your service mix!

    4.) Renegotiate the deal with the feds. They are partially responsible for the current condition of the company. They made a good deal into a bad deal.

    5.) Get the reverse split done. You won't get professional investors under $5.00 / share & the stock ain't going back to $5.00 on its own.

    6.) Work on the ad insertion. If I hear one more ad from "Dan Tullus at SelectQuote" or Viagra ads, I'm going puke. Who is selling your advertising? Fire them now. Please!

    Snoop

  • Report this Comment On October 23, 2008, at 2:42 PM, jvsc wrote:

    internet data card, for $25.00 a month unlimited internet in house or where ever you travel in USA.

  • Report this Comment On October 23, 2008, at 2:54 PM, Fredlee009 wrote:

    Fire Mel and the entire board and replace them with people who want the SP to go up, not down. That would be the best way, but you didnt post my comment. Its the quickest and easiest way to increase shareholder value, remove the parties illegally trying to remove the shareholders. Several lawsuits are already underway, and a major one that garnered the comments of Mel as well will be adding me and anyone else who holds stock to join.

    The only way to incease shareholder value is to vote no to both proxy votes, and add new business to remove current board members.

    Carrot Top could have figured out how to make this company profitable by now.

  • Report this Comment On October 23, 2008, at 2:56 PM, Fredlee009 wrote:

    If I were CEO, I would already have $300 million a year in advertising revenue, interlopal radios would have been out years ago, talent wouldnt be paid ridiculous wages, and I wouldnt lie to my investors.

    I would arrange third pary financing, bypassing banks altogether. Would be easy to sell the product and service.

  • Report this Comment On October 23, 2008, at 2:56 PM, mixster46 wrote:

    There are a ton of radios out there that have let their subscriptions lapse. I assume that it doesn't cost anything to turn them on. Why not turn them on with channels that have paid advertisments and / or create new music channels that have paid advertisments. Then the public can choose whether they want to pay for a sub or just continue to get the FREE channels. Either way ALL the radios that CAN get satrad DO get satrad.

  • Report this Comment On October 23, 2008, at 3:04 PM, Homeydogg wrote:

    As soon as the election is over, SiriusXM should start lobbying for the fairness doctrine to be re-established.

    The fairness doctrine will essentially kill terrestrial radio. Morning talk shows will turn vanilla and political talk shows will be abandoned. Satellite radio will have no competition in most talk genres.

  • Report this Comment On October 23, 2008, at 3:06 PM, Pinemyst wrote:

    It's time for all common share holder to run. Sirius wants to do a reverse splai of 1 for 50. That's bad enough but what there really doing is taking your shares from you and than going to reissue them for sell. Other words, there stealing your shares to resell to get money to pay there debt. What they should do is protect the small invester and take a cut in pay and use that money, not yours. The next question is after they add all the new shares all over again making the numbers the same as it was before doing the split what is plan later to reduce the numbers again,,, another reverse split which will even give you less than what you had the first time? This is not a stock for the small investors. There using your money to pay there debt.

  • Report this Comment On October 23, 2008, at 3:08 PM, dstnewman wrote:

    Here is what Mel needs to do:

    Set aside 10/15/20 channels of various content that will be multicast to both services, that are FREE and available on every single radio out there today, even those that are not subscribed. These channels would be ad supported. Sirius XM would sell these ads that would reach over 40 million radios (bringing in some wicked ad $$) and every set of commercals would have a Sirius commerical that would say "Tired of the commercials? Call 1-800-xxx-xxxx and subscribe to over 40 commercial free music channels, Howard Stern, Opie and Anthony, Martha, NFL, blah, blah, blah, blah for as low as $6.99 a month"

    1) Earns Ad $$

    2) Activates all radios for a small sample of channels for no-subscribers to experience.

    3) If it entices additional subs, then you gain sub $$.

    Finally, announce something on the debt: ANYTHING. Get it taken care of, even if you cant pay it off NOW, ANNOUNCE that you have an agreement or have set asside the cash to pay it off/down. DO NOT DO A REVERSE SPLIT until/unless you have all of these options covered.

  • Report this Comment On October 23, 2008, at 3:11 PM, ECKERSTL wrote:

    Why not have a user on-satellite music folder/channel which the user can purchase select songs at a reasonable price to put in their personnal folder. They will then have access to this folder anytime; anywhere from their receivers. I know I am a user and I would love this capability.

  • Report this Comment On October 23, 2008, at 3:14 PM, smizerov wrote:

    Here is a great application for running Sirius, XM and over 5000 channels of internet radio on many cell phones... You need a Sirius subscription.

    http://www.selectradio.com/index.html

    As soon as I recieved a Sirius account, I do not know why they don't have 200 million account holders, I drive in traffic around LA and with so many choices, the traffic is never an issue. I just turn on the sat radio and relax...

  • Report this Comment On October 23, 2008, at 3:31 PM, hwq1776a wrote:

    I'm totally against setting up a site for Sirius XM donations, as that's akin to a banker bailout where incompetence and greed are rewarded (and the public at large screwed).

    To me it would make perfect business sense for Howard, Martha and Oprah to take a voluntary 50 percent pay cut. By my count half of a lot is much better than a full nothing should Sirius XM fold (but hey, I'm not a business major).

  • Report this Comment On October 23, 2008, at 3:42 PM, rafalta wrote:

    Announce Buyback 3-5 million shares monthly for the next 2-3 quarters which can be done easily at today's prices and set up 7-10 free channels just like basic (free)TV channels.Those two things alone would lift share price and confidence on Sirius as a Company.

  • Report this Comment On October 23, 2008, at 3:45 PM, jjr01 wrote:

    No need for donations. Bump your subscriptions to 'best of' -- that 'donates' cash to SIRI XM directly in the form of subscription revenue -- more than a buck per at no signifigant additional cost to the company outside the cost of taking the phone call.

  • Report this Comment On October 23, 2008, at 3:46 PM, GeorgioG wrote:

    Why in the HELL are we not advertising head to head against Apple? Just do exactly what they are doing against Microsoft in those commercials. Does our product not offer better value and content for the money vs an ipod? Our product almost sells itself (BMW) but people don't have a clue of it's value and superiority. I think we have a stroked out monkey in charge. Can I please be the CEO for a month? I have a degree in Common Sense from the University of Life.

  • Report this Comment On October 23, 2008, at 3:50 PM, eschersoroborus wrote:

    Something that's bugged me forever and seems to be the only answer to Pandora-like movements is this:

    Why doesn't SiriusXM offer and a-la-carte (which it does) programming structure where you could create a playlist of songs in your car and have them played. Think Yahoo's music jukebox and other such services.

    Here it is -- you get in your car, pick 15 of your favorite songs from 10 million and cruise around and sing your heart out. The next day you can just change it up.

    I realize this requires a lot of mingling with the licensing arms of the music industry, but let's be real -- SiriusXM needs to start thinking in a really innovative way to compete in this market!

  • Report this Comment On October 23, 2008, at 3:55 PM, tguenth wrote:

    How about customizable stations? Give listeners the opportunity to create their own stations (i.e. Yahoo Launchcast) based on their music preferences. Users would be able to program their own station via the Sirius website, bringing more traffic to the site. Bandwidth may be an issue, but if you charge a premium for it, it will limit how many people take actually use the service. Make it available both over the air and online. $9.99 a month times the # of people who steam online while at work has got to be pretty significant...

  • Report this Comment On October 23, 2008, at 4:15 PM, tle99 wrote:

    I say lets have an internet-a-thon to raise money to retire the debt. I'll send in $100.00 if all the other shareholders do.

    We all cringed when Mel said he hoped that he didn't have to raise money from his own pocket, well as shareholders we own part of the company, so why not raise the money "internally" to retire the debt?

    With 3B outstanding shares surely there are plenty of us to pay off the debt, and our reward will be an increase in share price.

  • Report this Comment On October 23, 2008, at 4:29 PM, hwq1776a wrote:

    tle99,

    What better way is there to raise money than to invest in more company stock? Why not get a return on that hundred bucks if you can? That's the way the system is supposed to work, right? You help them with a capital injection and they reward you with a return on your investment.

  • Report this Comment On October 23, 2008, at 4:37 PM, tle99 wrote:

    When you buy stocks on the open market the proceeds are going to the seller which is not necessarily the company. I say lets be selfless and just give them the money without further diluting the share count by asking for additional stocks to be issued. When the share price goes up, the stocks we currently own will be more valuable and that in and of itself is our reward.

  • Report this Comment On October 23, 2008, at 4:48 PM, Soryinvestor wrote:

    SiriusXM should see if major music labels/distributors would be willing to buy a channels. Great opportunity to promote their artists, past and present, and showcase new talent as well.

    I'd like to see SiriusXM offer reciprocity to listen to the offerings on each others internet site. It would be worth 1 or 2 bucks a month to me to be able to listen to Sirius online.

    I'm also a little chagrined that Mel is taking home close to 6 million bucks this year, while his company's stock has sunk to 2 bits a share.

  • Report this Comment On October 23, 2008, at 5:15 PM, GeorgeSealy wrote:

    As part of DirectTV premier service there are a number of XM channels that are provided for music purposes. IMO Sirius should expand on this by offering premier Siruis content through the Direct TV service. So a person would pay DirectTV for the additional channel and a portion of this money would go to Sirius. The subscribers could then get some Sirius content without an additional satellite bill. Everybody wins!

  • Report this Comment On October 23, 2008, at 5:34 PM, seenovak wrote:

    I disagree with some previous posts. I think the better approach is to REDUCE commercials, not increase them. Otherwise, we might as well be Clear Channel or AM radio.

    THe "trendy" temporary subscriber will want all the raunchy stuff he/she can't get through the FCC-controlled terrestrial stations. But once the initial gratuitous "honeymoon" is over, they will lose interest and not re-up. I've seen this time and time again.

    The DEPENDABLE, long-term subscriber wants to get traffic, weather, news and a few favorite channels for music, talk radio, etc. IT DOESN'T HAVE TO BE ALL THINGS TO ALL PEOPLE.

    Do we really NEED Playboy RADIO?

    I but SIRI radio to GET AWAY from the mindless CHATTER , HYPE AND COMMERCIALS.

    Where SIRi is going wrong is TOO MUCH programming, that is TOO fragmented, with WAY too many "stars" paid WAY too much.

    That's why the company has never made a dime, IMHO.

    PLEASE: NO MORE CHANNELS/PROGRAMS TILL WE MAKE A BUCK, OK, MEL?

    Sheesh!

    Please forgive my rhetorical flourishes, but I've bought this stock from $6 down to about a buck and I'm starting to get a little annoyed with its management.

  • Report this Comment On October 23, 2008, at 5:43 PM, Gem206 wrote:

    If Sirius XM is to be successful they must add more of the same music channels. having only one of each of the 60s 70s 80s is ridiculous. I've always said from day one why wouldn't sirius and XM each have 3 60s 3 70s and 3 80s channels. This is just an example.

    They could have 3 country, and so on. If you like 70s music like I do, if I don't like the song that's playing on the 70s1 channel simply switch to 70s2 or 70s3 Most subscibers only listen to a few stations, and mostly the music channels, so why not have more of those same stations? No reason why they can't. I think many more people would sign up.

  • Report this Comment On October 23, 2008, at 6:01 PM, vatexas wrote:

    I am LONG in SIRI. I believe the company will survive and I will be profitable with it, but price is discouraging to say the least. I believe one thing missing that could benefit the company's bottom line is HARDWARE. If SIRI started selling just four items with accessories, sales and profits would be boosted. The three items are SIRI, XM and portable unit for each. There are several radio choices from vendors, but the subs sales is backwards. If SIRI let subs choose the programming first, then supply the receivers and accessories as part of the package, I believe sub rate would increase and be retained. Hardware could be leased or purchased, much as is done with Sat TV. Programming should do away with "Best of..." and just have full choice from either Sirius or XM current packages.

  • Report this Comment On October 23, 2008, at 6:23 PM, 1875385 wrote:

    i recently heard that sirius isthinking of having a reservse slpilt of 1for 10 or 1 for 50.. if this happens the people that purchased sirius stock for lets say 2 3 4,5 6,dollars a share will almsot be guareenteed their monies will never be recouped... its sad the people that had faith in the company and supported it will now be the ones paying for their loyality....they will lose it all! iseen this before when there is a reverse split in the stock example...

    if you have 10000 shrs and paid 5dollars a share you had invested 50k.. in a reverse split in today price per share you would have 1000shrs valued at .25 centswhich would be equal to $250.00 a loss of $45750.00 dollars, the s tock wouild have to reach 50.00 a share to get your money back,,at 1for 10 split gets even worse at a 1 for 50 split...the figures i used hopefullt show the negative impact on a reverse split

  • Report this Comment On October 23, 2008, at 6:37 PM, PokerRon wrote:

    I agree that Stern, Oprah and Martha should accept a substantial pay reduction through 2009. This amount would accrue, with interest, and be paid in 2010.

    NFL and NASCAR broadcasting rights must be expensive. Are these channels paying off? How many people listen to them? I have Sirius in two cars, pay about $20/mo. and listen to THREE OR FOUR music channels, that's it - and I think it's great value.

    The present channel offering is too broad considering the size of the company, and needs to be curtailed, thus cutting operating costs.

  • Report this Comment On October 23, 2008, at 6:55 PM, contractorsafety wrote:

    It almost makes me sick to see this company sitting on so much debt. This is the infrastructure that could literally be driving our cars some day. Digital data streaming is the future, just look at your local television station. Mel needs to understand what he's got here, as stated earlier. And reach out to more than the entertainmenet industry. This thing is much bigger than Howard Stern, or Bruce Springsteen. This company needs help, which seems to be in short supply.

    Reach out to the media markets, do ad based free channels (seems to work for TV - I pay DIRECTV for locals right now), offer GPS maps, mp3s, downloads, messaging, private channels, Hell, eat brown bag lunches, whatever it takes to get through this crunch. Digital streaming will run the future, I just hope I will still be able to have stock in it.

  • Report this Comment On October 23, 2008, at 7:14 PM, angelo0902 wrote:

    I've invested in sirius off and on for over 4 years now and still have not subscrbed. Ive actually only heard it once about a year ago and loved it. These are some of the things I think they can do to get me to subscribe.

    1. Offer rebates on installations and radios. They need to get more radios in older cars.

    2. 1-3 free months of service with purchase of select radios.

    3. Offer a few free teaser stations packed with commercials. Let the people know what there missing, Howard Stern has been off the air for awhile and I think some people have forgotten about him.

    4. More targeted advertising! I haven't seen a sirius commercial in a long time. I actually just found out from a friend that they have stations with comedians.

    To be honest its not the cost that has kept me away I can afford the radio and the service no problem. I just always look for deals and have not yet seen one that I couldn't pass up with sirius.

  • Report this Comment On October 23, 2008, at 7:15 PM, siriuslift wrote:

    Here's an idea I think Sirius XM should consider:

    1. "American Idol"

    Ideally, Sirius XM could partner with Fox (or do it solo if they don't cooperate) on covering the American Idol show with interviews, live coverage while people are auditioning, etc - be fully engaged while the show (and preshow) is going on. For the people who don't make it on the show (and for those that get booted off), Sirius could interview them, get their thoughts on their experience, let callers call in to chat with them, let the "x-Idol" sing, etc. I proposed this 5 years ago by emailing both Sirius and Fox but never got a response.. I think consumers would go for it..

    - Tom

  • Report this Comment On October 23, 2008, at 7:24 PM, siriuslift wrote:

    Promote a "Best of" FREE WEEKEND

    Turn on every satellite radio to receive ALL CHANNELS plus BEST OF programming. Promote this like crazy and have some really good content lined up for the weekend. Satellite radio is addicting but you have to experience it before you are hooked. It's like high speed internet. Everybody was fine with dial up until the price became reasonable. Then once they tried it, they would never go back. Let people see what they are missing...

    - Tom

  • Report this Comment On October 23, 2008, at 7:42 PM, smizerov wrote:

    In short, a merging partnership with Google or the like seems to be the best option...

  • Report this Comment On October 23, 2008, at 8:36 PM, YY2435 wrote:

    I hear an awful lot about the stock price of Sirius and the debt and how that is affecting the performance of the stock. I don't hear much about the performance of the company and what is being done to raise capital by selling the product. If the company makes money it's debt will be paid. If the company performs then so will the stock. Why is there not an agressive advertising campaign going on right now, telling the public all about satellite radio and all of the great deals and packages available through Sirius. I believe that much of the public doesn't know or doesn't care that satellite radio exists. Why would anyone want to pay for something they can get for free? The public needs to find out about satellite radio and what it can do for them. I know it costs money to advertise but remember that Chrysler Corporation was going bankrupt when it was resurrected some 30 years ago. It was saved thanks in large part to Lee Iacocca, who helped to created a new line of auto's catered toward reducing gas consumption, and then taking these products to the customer through a tremendous advertising campaign. That took a lot of hard work and determination but it paid off. It is time to stop looking for an easy way to get the stock to go up and to reduce debt, it's time for Mel and company to roll up there sleeves and get there hands dirty. Sometimes that's what it takes if you want to get something to work right. This idea that doing a reverse spit on the stock will somehow make it perform will not fly. If big investors were interested in the Sirius stock in the first place it never would have gone down. I don't think a reverse split will do anything except give the shorts more room to drive the stock down even more. I do believe that with hard work Sirius will be a very profitable company. I would also like to suggest that Sirius persue more TV and maybe somehow hook up with cell phone companies to see if the Sirius satellite can be used for cell phone calls instead of terrestrial towers.

  • Report this Comment On October 23, 2008, at 11:14 PM, dicklicious wrote:

    This is so simple. You supply digital content to receivers, right? set the business up to tag and sell the songs you hear for 99 cents a pop. much like itunes or whatever. The Sirius Music Store using their Prophet System to sell the music they play. Now they become a National distributor for artists and their labels with a chance to showcase an entire channel for the National or world release. Exclusive rights. easy stuff. mercy.

  • Report this Comment On October 23, 2008, at 11:55 PM, Jetsen1052 wrote:

    I say that, if worse comes to worse (which is a couple of months away at present) then Mel needs to go to the present subscribers to save the company. How? A special promotion. It will cost the company in the longrun, but at least there will still be a 'longrun'. Maybe a 'Get the Best of XM or Sirius for two years for $250.00. Must pay in full to get it and no refunds!' What if 1,000,000 people do this? or maybe a holiday special as well of buy two years of Sirius or XM for $199.00! Or buy two and get one free!

    Yes, this will cost the company money but... what if they can wipe out some debt... let's say 2,500,000.00 go for this, it could mean 500 million (no I didn't add it up exactly, but you get the picture). This would give Sirius more time and room to get more subscribers, to keep people on board during this difficult economic time period and certainly boost word of mouth during the holoday season!

    How many people have wanted to get Sirius XM but have said, 'Well, I like Oprah, but he likes football and Nascar... damn, cannot get them all and it is expensive' Now they can say 'WOW! This would make a great present!.

  • Report this Comment On October 24, 2008, at 6:27 AM, Pinemyst wrote:

    Everyone is missing this point here. It's the small investor that's loosing. There going to cut your shares to resell them to pay off there debt. Everyone should be asking why don't they sell there shares and not yours. You don't see them stealing any of there's to pay off the debt. They only want yours. And than after doing this how long will it be till they do another reverse split to reduce the number of shares all over again. It's you that's being taken by this. All of you have to see after taking most of your shares there going to reissue them for sell. Once all those shares are back out there the share price will be right back where it is now all over again. Than there goingh to do anotehr reverse split to reduce the numbers taking even more from you till your done to 1 share or less. It's a joke. There only watching out for themself. They could all take a pay cut to help. They could sell the prefer shares. No they wnat yours and keep whqt they have. Good luck to all of you as youw antch your shares drop to none.

  • Report this Comment On October 24, 2008, at 9:09 AM, kriston wrote:

    Mobile internet?

    You don't seem to understand how miniscule the bandwidth available to both XM and Sirius. It's barely one full DSL phone line.

    Even though both have 12.5 MHz, only 4 MHz of each can actually carry data when error correction and redundancy are considered.

    Each service right now is "licensed" to broadcast 30 megabits each, but with error correction it's only a little over 4 megabits each for Sirius and XM for a total of 8 megabits/sec.

    And it's one-way only, people.

    Mobile internet? The combined services don't even have the bandwidth of one high-speed DSL line. You have to be joking. Keep dreaming and DO YOUR HOMEWORK, FOOL.COM!!

  • Report this Comment On October 24, 2008, at 10:48 AM, Tet1968 wrote:

    Haven't posted since the AOL "Community" was murdered by Time Warner.

    Here goes:

    A day before the election Apple & Google start buying zillions of SIRI shares.

    Stock rises.

    Every one jumps in.

    Apple /Google/Verizon/News corp. form an alliance.

    New alliance rules media for the next

    100 years.

    Itouch/ Iphone and a boat load of new AGVN synergy based devices are now used by everyone on the planet.

    New York Times, ABC, CBS, NBC, Time Warner, AT&T go belly up.

  • Report this Comment On October 24, 2008, at 11:13 AM, hwq1776a wrote:

    "Finally Some Good News for Sirius Shareholders"

    http://seekingalpha.com/article/101407-finally-some-good-new...

  • Report this Comment On October 24, 2008, at 12:42 PM, obie1013 wrote:

    How about a bailout from subscribers and shareholders offering a discount on future services for a price now? A short term bailout with long term benefits.

  • Report this Comment On October 24, 2008, at 2:22 PM, hwq1776a wrote:

    Your bailout idea kind of sounds like the current lifetime subscription offer: Give us 400 bucks today and never pay another dime for Sirius Everything! I was very happy to front them some money. :)

  • Report this Comment On October 24, 2008, at 2:41 PM, JakeIn78 wrote:

    Don't know if it has been mentioned or not, but a parternship with Garmin or another GPS co. would make sense. Those of us with afternarket receivers would benefit from a combo GPS / Sat Radio unit. There is point where there are too many gadgets stuck to the windsheild.

  • Report this Comment On October 24, 2008, at 4:19 PM, petesgalaxy wrote:

    An open letter to Sirius XM CEO. Mel Karmazin, One way that you can re-invigorate your company, is to contact Steve Ballmer at microsoft, and discuss embeding a sirius XM reciever inside a Microsoft Zune Media Player. Microsoft is looking for a way to gain market share against the IPod. The Zune is Wi-Fi enabled and now has the ability to buy music from the device. When you hear a song on Siri, you can purchase it on the spot, and save it on your Zune. Microsoft already has manufacturing and marketing Divisions in place, and an existing customer base. This alliance would give both Sirius, and Microsoft the edge you both need to take a stand against Apple, and give us consumers a real choice in providers. Thank You. Pete

  • Report this Comment On October 24, 2008, at 5:16 PM, FoolNHisMoney wrote:

    It would take nothing short of an SEC investigation to turn the stock around at this point. Which is not too much to ask for given the extreme short interest in this stock, I'd be very interested to see the relationship between some of the largest short positions and people like the NAB and/or media publications that are in bed with terrestrial radio. Where is the public outcry for an investigation?

  • Report this Comment On October 24, 2008, at 5:21 PM, 1969goat wrote:

    This is not the first mention here, but Sirius/XM could be a major player as a satellite ISP.

    There are still many areas where consumers have but one cable choice in addition to the few expensive satellite providers.

    I am within commuting distance to the nation's capitol and this is my situation.

    The mere mention of exploring the possibilities would give the stock a real boost.

  • Report this Comment On October 24, 2008, at 9:40 PM, Matt8265 wrote:

    Hasn't it been Mel's plan from the start to fly SIXM into the ground and pick it up personally for pennies?

    Lord knows his Jew pals Cramer and GS have played along.

  • Report this Comment On October 24, 2008, at 9:49 PM, Matt8265 wrote:

    I have taken the time to read the comments here. What can I say sans a collections of dumb shites are allowed to own a computer.

    You can't control the top line in a near depression. Cut the premium programing and save 600 million per year.

    Mel will be selling siri soon anyhow. Thanks for playing suckers.

  • Report this Comment On October 24, 2008, at 10:45 PM, uaxeljo wrote:

    Make Sirius a subscription service and XM a free ad supported service. You've got two brand names and two seperate systems. They can both make money and satisfy different markets.

    Save money by utilizing the same content and programming on both. The services would literally be identical, but one you pay for an one is ad supported.

    There are apparently only 18mil people in the US who are willing to pay for radio. That's it!

    There are 220mil people in the US over the age of 14. If they could get 100 different channels for free, like they are with terestrial radio, they would.

  • Report this Comment On October 24, 2008, at 10:47 PM, someblog wrote:

    Does anyone realize that the Sirius stockholder who believed the first company to offer terrestrial radio was going to be a big winner is now the biggest looser. Think about it, the merger delays has caused a large separation of prices, Sirius, the buyer, down and debt laden XM up, leaving the XM stockholders a much greater number of shares compared to the Sirius stockholders. A reverse split will hurt the Sirius investor by greatly diminishing both the number of shares they own and the leveraging power of their investment. A purchase of 10,000 shares of Sirius with a 10/1 reverse split becomes a 1000 shares and a 50/1 reverse split is only 200 shares. Not much of an investment potential for the people who believed in Sirius. Say NO to the Proxy Vote on Dec 18th, and let the combined SiriusXM company earn its way back to profitability by working towards it.

  • Report this Comment On October 24, 2008, at 11:42 PM, powdaday wrote:

    I agree with previous posters the Sirius needs a free tier. Program POP, ROCK, ALTERNATIVE, OLDIES, ACOUSTIC, CW, SOFTROCK, TALK, SPORTS, and yes CHRISTIAN with DJs and commercials. Sorry SAT radio purist, get over it. Also open the platform for radio manufacturers so that every radio that goes into a vehicle has Sirius, FM and HD radio, and of course Sirius get a piece of the pie.

    C'MON MEL, you can do it!!!

  • Report this Comment On October 25, 2008, at 9:52 AM, breslinc wrote:

    I'm all about rewarding people for thier level of responsibility but when the company is in such a downward spiral, why would the CEO take a $5 million salary? Seems like their own people do not seem to care enough abotu the company to take a bit of a pay dump to get it back in the black.

    I think i'll be selling my shares as soon as it comes back above $0.50

  • Report this Comment On October 25, 2008, at 5:33 PM, PokerRon wrote:

    Everything I've read tells me most Sirius shareholders (and subscribers) are passionate in their desire for this company to succeeed, I'm convinced they would be prepared to help the company through its present debt situation by purchasing convertible bonds that would mature, say in 2010, and reward them with shares. As a shareholder and subscriber I would certainly be a buyer.

  • Report this Comment On October 26, 2008, at 11:57 AM, splintar wrote:

    Mel, I want to help you.

    Wall Street needs a visionary here, and not just a simple operator and number cruncher. Those skills are great and they are necessary, and thank you for excelling there. But you need to make your case now, before all the re-financing garbage about where you are going and where you want to take this company. They want to know how you plan to grow it besides simply putting it in more autos.

    My major concern is that you understand these points and get the message that you need to walk the walk now. People want to know that you get this "vision" thing.

    I've outlined the following points and I'd be happy to offer elucidation as I have flushed them all out. But you have got to step up and show people how this company has a vast and varied future across multiple verticals. Every time you open your mouth, the stock goes down, and that absolutely has got to change and soon. You need to start making these points immediately. And if you are not currently pursuing each and every one of them (in some form and at some stage), then you do, indeed, need help.

    1) Look fervently to add a music library component from the combined entity that dwarfs the iTunes (AAPL) selections with minimal additional royalty arrangements. Look for high end tiers that will include 2 or 3 free downloads / month with your subscription. The library will be open to anybody for $.99 / song. I want you to reference the article from the WSJ published on August 28, 2008 entitled "More Artists steer clear of iTunes". It was front page on the marketplace section. Mel, you need to embrace these artists and create a library that they are all proud to belong to. It's not necessarily going to be about making money on the library. You break even there and concentrate on driving more subscriptions to your service. You can beat iTunes by taking the artists away from them, getting good musician PR, and offering a much better value across verticals to your consumers. This one step is and absolute no-brainer.

    2) Develop a clear and comprehensive strategy involving branding and a huge retail push across new hardware for the upcoming holiday season. Start the press releases NOW! It's November already

    3)Let it be known that this service will soon be re-invigorated on the desktop with new Operating System software. OEM loaded software should enhance the capture and delivery of streaming across devices such as the new handsets from Nokia (NOK) and Samsung, extending its reach over multiple platforms. Forget about the iPhone. You must partner with Microsoft (MSFT) here and get this done. The iPhone will need to come to you by default once you get out in front on this and drive your service.

    4) Include with this desktop software a Pandora-like option, connected to the new library. Have a structure that is either advertiser sponsored or subscription based. This is not a hard software program to write. Again, Microsoft will be your best friend here, and not Sony (SNE).

    5) Challenge Clear Channel relative to concert promotion and on demand broadcast of concerts nationwide. Both live and recorded. Develop common ways to share revenue with the artists regarding downloads of entire venues by offering this pay-for-listen service. This step is as huge as the number one point, and I would recommend doing a major live concert broadcast as soon as you can, working with the artist to facilitate sales and downloads. Again, just breaking even provides a huge boost to the brand here. Another absolute no-brainer.

    6) Expanded video offerings and GPS inclusion in new car installs. Make your product more robust.

    7) Look to expansion in Western Europe beginning with Britain in 2011 / 2012. A longer term vision, but absolutely huge. Develop a relationship now with Branson and Virgin that will enable him to be your partner in that country. He is a definite possibility to supply reasonable debt refinancing for your due convertibles, if this is a business opportunity that makes sense for him. And it will.

    8) Also look for Sirius TV, which will be a show created for cable and the web that covers Sirius and all of what it is up to. It will include special features about artists, the industry, the studios and the glitz. It needs to be more encompassing than what you offer on your site currently. Paid for almost entirely by brand placement and promotion, this does not have to be a fancy production.

    9) Also use cheap guerrilla locally targeted marketing for innovative infomercials. A much better use of your advertising dollar, and production costs should be mitigated by using content and services from the Sirius TV endeavor.

    Don't be afraid to show your VISION, Mel. Drive the brand and drive subscriptions through innovation and the use of available verticals.

    The market needs to hear it and see it. And they need it now!

  • Report this Comment On October 26, 2008, at 1:05 PM, wishfulwhims wrote:

    I had Sirius a few years ago but let the subscription lapse because of all of the interference my receiver got. Recently I came back, purchased a new INV2 with the interface antenna interruptor and now I LOVE it! I find myself listening to Sirius alot while I'm in the car now BUT this is my problem. I am from North New Jersey and I am a WABC radio junkie, I listen 24/7. I bought the Sirius radio because I travel back and forth to Virginia alot and I got tired of trying to find the next radio station along the way. If Sirius could pick up some of those programs (most of which are syndicated across the country already) I would never turn it off. WABC is the most listened to radio station in the country, could you imagine if everyone in the US could hear it on Sirius? WOW! Bottom line; I can get WABC streamed over the internet 24/7 but not in the car. Sirius.....make a deal with WABC and other big names and broadcast their entire line up so people can hear them everywhere in the country. I also don't mind the commercials and imagine if the sponsors advertising on stations like WABC could be heard across the USA, a win win for everyone. My next purchase is going to be one of the Squeezeboxes so I can listen to Sirius at my house in Virginia (radio in the country is lacking). Forget about Howard Stern and get WABC on the air. Just one opinion from a non investor, normal blue collar, "Joe the Plumber" kind of guy.

  • Report this Comment On October 26, 2008, at 3:41 PM, snappytom56 wrote:

    Mel is an old radio guy. Who saw low wages for talet. Now that he's in charge he is righting a "wrong" in his eyes. By paying Stern, Russo, Stewart and all the other talet high wages. Except he's paying them by issuing new shrs. NOT by buying those shrs in the market and then paying the talet w/'em. Thereby diluting OUR equity. Sirius can issue 4.5 BILLION shrs. Right now there is about 3.2 Billion shrs outstanding. Now HE IS talking about a reverse split. HEY MEL first talk about changing the Sirius Charter. TELL me how many shares will Sirius be able to issue after this reverse split!! AND you better get Howard and Martha to resign NOW for LESS! No use in a five yr plan if your talet! But really I DON'T expect to make my money back! IT"S a LOSS! But I still have new income and all those at Sirius will be without JOBs when the door closes. By the way Mel I'll be voting NO to the reverse split proposal. YOU WANT less outstanding shrs THEN BUY them BACK in the open market!

  • Report this Comment On October 26, 2008, at 10:24 PM, ltbaozden wrote:

    This post circulated on Yahoo! Finance a few days ago. In one day, there were several shareholders, representing about 500,000 shares.

    Here is the idea;

    Everyone agrees that the only reason that this company is trading for such a low share price is because of the looming 2009 debt. Why not give the current shareholders a chance to re-invest in the company in order to save their current investment.

    The main concern is the debt due in 2009, which is about 1billion. There are over 3billion shares outstanding.

    We will focus on the 2009 debt, specifically Feb and May.

    Allow current shareholders to purchase "re-investment certificate" (or warrants, bonds, whatever you want to call them) for a price of .33 for every share owned (this way you control how much you want to invest). The total investment would be collected and used solely to repay the 2009 debt obligation.

    In return re-investors, would receive .66 for every certificate purchased on Jan. 1, 2016 (approximately a 10% return). SIRI could repurchase the certificates at any time prior to 2016 at a pro-rated price.

    In order for this to work, shareholders would have to come together and honesty disclose how many share they have, and how much they would be willing to invest. If enough shareholders respond, we may be able to take the idea to SIRI and get more attention, which would further increase the exposure. Obviously they would have to agree to the idea and a lawyer would need to be involved in order to ensure it was legally binding and a mechanism created to facilitate the collection of funds.

    An account has been set up, savesiri@gmail.com.

    Anyone who is interested can email the number of shares held, and the number of re-investment certificates they could potentially purchase. If there is enough interest, we could go to the company with the proposal. No personal information is required, if it gets enough attention, then you could be contacted for additional contact information.

    A couple potential problems, if the current debt holders have some sort of exclusion on taking on more debt, but since this is for repayment of debt only, I wouldn't think it would be a factor. Also, many people may not be interested in re-investing in SIRI. I for one think the company has great potential, I own the service and really enjoy it. They just need to get the house in order, which they will do...with or without the current shareholders, I'd like to remain a part of it, and if I have to put in a little more to get something out, so be it.

  • Report this Comment On October 27, 2008, at 12:14 PM, swarrior wrote:

    Ok. Best way for SIRI to place ads on their radios. I took some information from some of the other comments and created my own idea that will give the option to receive ads to the customer. SIRI commercial free radio remains the same as it always has and subcribers can subscribe to commercial free radio. SIRI commercial radio is free. How could one go about doing this? SIRI creates some "data" channels that send commercials to the radios on a non-stop basis. The radios could be programmed to only download an ad from the advertisement channel if the tags meet certain parameters (ie. location, interest, etc). The radios keep these advertisements until it is a good time to interrupt a song/program and then plays the commercial. But, there's no way around the commercial because it's on all of the channels! This could frustrate people, but at least they would have the option to subscribe or listen to ads. The commercial free channels would all be available to the non-paying customers, but only with the understanding they need to listen to commercials every once in a while. This could generate a huge amount of ad revenue because SIRI could charge top dollar for their ads. Not only will somebody listening to the "Classic Rock" channel hear the ad, but all 20 Million listeners could be exposed to the same ad. Kind of a way to make the ads channel independent and, at the same time, offer a paying subscriber the option to record from one channel while listening to another (because now, the advertisement tuner is available to listen to other channels).

  • Report this Comment On October 27, 2008, at 12:20 PM, swarrior wrote:

    One fix to the above comment, if there were free listeners, the number would be much higher than 20 Million (300 Million with 100% penetration) and a guaranteed way to send advertisements to the masses. Everybody drives and it takes time to drive places. Most drivers listen without distraction to their radios.

  • Report this Comment On October 28, 2008, at 9:34 AM, Rynnyn wrote:

    I wish i could get xm on my dewalt radio at my work sight.

  • Report this Comment On October 28, 2008, at 3:12 PM, swarrior wrote:

    The problem with roadway internet is that it would eat up too much bandwidth and there are too many limitations that would have to be overcome from the laws of physics to support an "upstream" from every vehicle with the radio installed. One satellite may be able to support 15,000 slow internet connections at once? Pretty bad considering 6 satellites can support more than 300 Million users.

  • Report this Comment On November 07, 2008, at 5:53 PM, CORTRUMP wrote:

    I do not believe SIRIUS should do a reverse split. We have lost too much as it is. I think Mel and the other executives and board members should find another way to bring the stock back to over $1.00. Surely, as much money as they have been paid, they are smart enough to borrow money or come up with an innovative plan to pay off the debt. Why can't they take a reduction in their salaries? Why don't they take some of the millions they have made through the years and buy more shares?

    I encourage all shareholders to vote against the reverse split. A 1:2 reverse split might not hurt too much, but a 1:10 or a 1:50 reverse split would be equivalent to bankruptcy.

    VOTE NO!

  • Report this Comment On November 17, 2008, at 10:29 PM, poolmaniac wrote:

    I don't know which is worse.

    Having to read through posts that do little more than show everyone that the writer knows nothing about investing in the stock market. Or...

    Having my nuts pickled by a really nasty case of the clap.

    As for SIRI

    I bought at $0.2999

    the rev split must happen or SIRI gets delisted.

    The fact that Mel's Marauders had done little to insulate the company from being squeased by its debt shows that they made a possibly fatal mistake. They are human. I've seen this before in other successful companies. So do the rev split.

    Give 'em the 3.5B increase in shares.

    This does two things.

    1. The rev split makes the shares more attractive to major investors. Raising the SP to marketable levels raises capital.

    That makes Lenders consider underwriting loans. Having a War Chest of near 6.25B Authorized Shares with just 1.75B Shares Issued gives investors far more confidence in a company.

    2. The loans due in 2009 are far more likely to be retired within a reasonable time of three to five years when SIRI can use the better position asked for in the Proxy. This stock is long unless you've got the money to short it on a daily basis. This stock is headed for the dust bin otherwise.

    The intraday trading opens high then falls flat until the late afternoon. with a swing of around a penny. A moron could be have been making 4 to 5 percent every day for the last 14 weeks.

    It will only go lower. Mel's practically guaranteed this trend with a two PIPE (Private Investments in Public Equities) trades. This dilutes sp. Know that those trades gave the investors who held notes on SIRI to the tune of over $90M. You can bet your last silver dollar that he'll use the freed up shares to retire at least a portion of the Feb 2009 note. at say $0.15-$0.20 range. That coupled with the rev split behind SIRI puts some serious momentum for Big POP come mid January or early Feb 2009. Shares might see upwards of at least $0.60- $0.90.

    That doesn't make up for the prices paid back in '06-'07 but maybe you could get back something.

    Remember-- No Reverse Split No SIRI They get delisted and that paper gets used to light your stove this winter or wipe your ass.

    Your choice.

    If you've got $50k

    free in a margin account you'd do well here.

    Otherwise...

    Remember why you bought SIRI? Sorry for those that bought at anything over $0.40 That's life nobody promised you a winning stock.

    There! I feel better already.

  • Report this Comment On November 18, 2008, at 7:59 PM, rxwheel wrote:

    How about the share holders paying down the debt and still being able to own Sirius instead of it being diluted and going privite???? With all of the shares that are owned, it could be done.

  • Report this Comment On November 25, 2008, at 5:48 PM, bw5 wrote:

    Similar to a few other comments but this pays off the entire debt. Offer a ten year subscription for $1,000. This may seem like alot in the current economy but you only need one million shareholders and/or subscribers to accept the offer and the debt is paid.

  • Report this Comment On December 09, 2008, at 3:48 PM, abf79 wrote:

    I don't know much about why stock pricing drops so much, but I did throw some money at the Siri lottery ticket now that they are $0.15 per. I do know some basic personal financing, though. So, why would I pay $1000 for ten years, when they already offer a lifetime subscription for $500. These ridiculous responses show how bad the advertising is. The only thing keeping me from buying the lifetime plan now is the fear that they may not be around for the four years it takes to pay for itself. They really need to advertise their secondary subscription choices. When I told my boss that he could get a cheaper plan by picking from a list of the channels he wants, he jumped at it. I'm certainly going to hold my stock at least until they drop Howard's big salary to see what happens.

  • Report this Comment On December 16, 2008, at 2:37 AM, realguise wrote:

    I'm impressed with the creative ideas and passion with which they are presented...I certainly hope the CEO actually reads them. To me, a business that spawns from "space" is as limitless as the space it occupies. There are no borders among the stars. I love the idea of incorporating GPS, both for navigation and Onstar competition. SIRI could be more than "just radio", capitalizing on numerous revenue options with low overhead to compensate for "star" talent salaries. SIRI has the opportunity to be the best of all worlds. Further, having been a victim of several bankruptcies, I am sensitive to the anger expressed when left holding the bag. I think the best merger of synergies would include a 21st century CEO, in a post-corrupt era, who forms a relationship with shareholders and commits only to options that protect them and their investments. In a fatherly fashion, he should lead toward creative options that do not dilute nor eliminate our investments. It appears that, in lieu of losing everything, most shareholders would welcome a chance to save SIRI. We would celebrate a CEO who listens and considers us first.

  • Report this Comment On January 06, 2009, at 3:40 PM, TebowGators wrote:

    I've had two ideas for awhile now.

    1st. Let the users pay a fee to create their own play list. Let's say you are taking a trip and plan to be on the road from 5am to 11am. You log onto a site with your account and Sirius would stream you playlist to your vehicle for a price. You can also make it public for everyone else to listen to.

    This idea could be used for parties, smaller bands promoting themselves, a romantic night, etc...

    2nd. College Radio. Many colleges can not send a signal out that far. Let's say you graduated from UF and want to hear what the folks there are playing. Most of the best music comes from college radio anyways. Then you could hear them talk about your favorite sporting team, etc...

  • Report this Comment On January 30, 2009, at 8:15 PM, tbradford wrote:

    If someone owed me $300 million dollars and had a monopoly on a particular market; I'd give them more time to pay.

  • Report this Comment On February 10, 2009, at 6:11 PM, sjahoda1 wrote:

    Has anyone contacted the professional sports teams like the NFL,MLB,NHL or the NBA for some investments?Because some of those players are the people looking to invest there money.

    Steve

  • Report this Comment On February 10, 2009, at 6:35 PM, iksnamyzs wrote:

    LETS SAVE Sirius Radio- I second that motion. I am not a shareholder but a llistener and a subscriber.I like what I hear.

  • Report this Comment On March 02, 2009, at 4:10 PM, artmanjr wrote:

    OK.. I joined the list of subscribers during the Howard Transition. I have enjoyed the service up until 6 months ago. First, it was the changes to the music lineup. They stopped playing the variety of genre and began a consolidation of repeat music just associated with fancy labels.

    Now comes the notice of additional fees! I wrote them , called them and have become increasingly annoyed at Sirius. I did watch and listen to their original request to merge XM and Sirius. They stated they would not go up on subscriber fees. Now they are cl;aiming that their testimony in Washington only covered the subscriber fees for the first account and not the additional accounts we set up for our family members.

    To fix XM-Sirius:

    1) stop the price increase because they will a good percentage of subscribers!

    2) listen... I said.... listen to your customers on what music they want to hear.

    3) Roll out a small affordable portable device.

    4) Market software for hand held devices, such as, Ipods, Palms, Balckberries and etcs.

    5) Package the home radio service with dish tv

    6) Stop hiring big name talk personnel.

    7) Stop all talk on music stations.

    Not too costly a list!

    I already cancelled one of my family member accounts because of Slacker Radio.

    Xm Sirius must get with the times or....die a slow death!

  • Report this Comment On June 04, 2009, at 6:51 PM, pablocan wrote:

    I HAVE THE PERFECT TECHNOLOGICAL

    BREAKTHROUGH SOLUTION NOW ! THAT CAN GIVE A SURGE OF CUSTOMERS TO SERIUS

    SATELLITE RADIO ! BUT DO THEY WANT TO BE SAVED ....THAT IS THE BILLION

    DOLLAR QUESTION .IT COULD BE A GOOD BUY NOW... "IF"......

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