It's in his iPhone, thanks to Google
Neat. Neater still is how Google is taking advantage of the iPhone's ability to locate itself. So, for example, you can "fly" to where you are in Google Earth or use Wikipedia to obtain location-specific articles.
Location, location, location
Location is the killer feature of the iPhone. Or at least that's how start-up Loopt, which has its own iPhone app, sees it. We met with two of the company's top staffers during our recent "innovation tour" of Silicon Valley.
To me, Loopt is Meetup meets Facebook. Technically, though, it's a mapping application that allows you to keep track of where your friends are in the real world. Yelp listings for restaurant listings are also embedded. Over time, executives say, it's a platform ripe for extremely rich advertising and couponing.
I've little doubt they're right. I'd stop for a morning latte if, while within walking distance of my local Starbucks, Loopt downloaded a $0.50 coupon to my iPhone. Partnerships with Verizon
So it's anyone guess as to how big this market becomes. All we know at this point is that legendary venture capitalist John Doerr was right: The iPhone is a platform -- a golden delicious business for an Apple that already has so many.
Get your clicks with related Foolishness: