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This Just In: Upgrades and Downgrades

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At The Motley Fool, we poke plenty of fun at Wall Street analysts and their endless cycle of upgrades, downgrades, and "initiating coverage at neutral." So you might think we'd be the last people to give virtual ink to such "news." And we would be -- if that were all we were doing.

But in "This Just In," we don't simply tell you what the analysts said. We'll also show you whether they know what they're talking about. To help, we've enlisted Motley Fool CAPS, our tool for rating stocks and analysts alike. With CAPS, we'll be tracking the long-term performance of Wall Street's best and brightest -- and its worst and sorriest, too.

And speaking of the worst …
Focus Media (Nasdaq: FMCN  ) shares are tumbling this morning, Motley Fool Rule Breakers members are worried, and Global Gains subscribers are scratching their heads in confusion -- and all three events track to the same origin: a downgrade from venerable investment banker Piper Jaffray.

Here's why:

We are taking a more cautious view of the China online advertising market for 2009, and are reducing our estimates ... During the past week, we spoke with 7 online advertising companies, advertising agencies, and government officials. We believe a 10x ... multiple is warranted given the company's recent lack of visibility and the lower ad spending facing Focus Media...While we believe the Focus Media platform will remain a must buy for China advertisers, we are lowering our rating to Neutral from Buy to reflect the greater volatility the Focus Media story has relative to other China media companies.

Which in turn has me asking ...
Has Piper Jaffray flipped its lid? Listen, it's not like this analyst has a lot of credibility these days. Its record on CAPS lies in tatters at the moment, as a few relative outperformers ...

Company

Piper Said:

CAPS Says:

Piper's Pick Beating S&P by:

First Solar (Nasdaq: FSLR  )

Outperform

**

414 points

Cisco Systems (Nasdaq: CSCO  )

Outperform

****

2 points

... try to balance out a longer list of underperforming picks:

Company

Piper Said:

CAPS Says:

Piper's Pick Lagging S&P by:

CROCS (Nasdaq: CROX  )

Outperform

**

57 points

Yingli Green Energy  (NYSE: YGE  )

Outperform

*****

51 points

Gushan Environmental Energy  (NYSE: GU  )

Outperform

****

51 points

China Digital TV  (NYSE: STV  )

Outperform

***

46 points

Overall, the banker is losing out to the market on three out of every five picks it's made, with its average recommendation underperforming the S&P 500 by nearly two percentage points. And to be perfectly blunt, I don't expect this morning's recommendation to do much to help improve Piper's record.

Buy the numbers
As of this writing, Focus Media carries a moderate P/E of just 13, which compares favorably to consensus expectations of 18% long-term growth.

And while it's true that free cash flow looks less than ideal at just 90% of reported profits, it's not weak enough to undermine the P/E-based valuation. Especially when you consider that a simple P/E evaluation ignores the firm's immense cash hoard. Back out the cash, punish Focus for its relatively weak free cash flow ... and you still come up with a firm trading for less than 10 times its enterprise value.

Yet, according to Piper, this 10 times multiple is appropriate because Focus Media is looking at a rough fiscal 2009 (aren't we all?) and because the stock is volatile.

Foolish takeaway
Fools, that's crazy talk. From where I sit, Focus Media could grow as little as half as fast as most analysts expect it to over the next five years and still be worth owning. Piper's taking an unreasonably short-sighted view of Focus Media, ignoring the China growth story, and sacrificing long-term profits in the service of short-term fear.

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Focus Media is both a Motley Fool Global Gains and a Rule Breakers selection.

Fool contributor Rich Smith does not own shares of any companies named above. You can find him on CAPS, publicly pontificating under the handle TMFDitty, where he's currently ranked No. 694 out of more than 120,000 members. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 04, 2008, at 4:31 PM, Nightflyer9 wrote:

    I have to go with PJ on First Solar. They're a solid company with a great product, just in time for new President that strongly supports this industry. They're under valued now and a long term winner.

    -G

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Related Tickers

2/14/2012 4:00 PM
FMCN $23.61 Up +0.09 +0.38%
Focus Media Holdin… CAPS Rating: *
GU $1.29 Down -0.04 -3.01%
Gushan Environment… CAPS Rating: **
STV $3.86 Up +0.01 +0.26%
China Digital TV CAPS Rating: ****
YGE $4.75 Down -0.54 -10.21%
Yingli Green Energ… CAPS Rating: ***
CROX $20.20 Up +0.20 +1.00%
Crocs, Inc. CAPS Rating: *
CSCO $20.07 Up +0.04 +0.20%
Cisco Systems, Inc… CAPS Rating: ****
FSLR $39.21 Down -2.51 -6.02%
First Solar CAPS Rating: **

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