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How Would You Like a 3.99% Mortgage?

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Maybe dirt-cheap financing will get potential home buyers off the picket fence.

Toll Brothers (NYSE: TOL  ) is offering 30-year mortgages at an attractive 3.99% rate -- with no points -- in a brazen move to smoke out buyers.

Mortgage rates are low, but they are certainly not that low. Bankrate (Nasdaq: RATE  ) is showing a national overnight average of 5.44% on 30-year home loans this morning.

Is there a catch? Oh, there are several. Buyers must have credit scores of 720 or greater, pay at least 20% down, and the loans can't be for greater than $417,000. The biggest catch of all, of course, is that a buyer has to be brave enough to weather the trend of slumping home prices and be willing to take a chance.

However, for an industry that has been in a precipitous decline for several quarters, it's certainly worth a shot.

The move is likely to attract math-savvy home buyers. The difference between a $400,000 mortgage at 3.99% and 5.44% breaks out to more than $4,000 a year (before any taxable benefits, naturally).

Toll isn't revealing its funding source. If it is willing to subsidize part of the cost, it will be going where realtors and lenders can't go in the resale market. Sure, desperate sellers may offer owner financing at ridiculous rates, but Toll's effort gives it a nationally-orchestrated effort in moving its digs.

I have certainly been harsh on the home builders. I took shots at Lennar (NYSE: LEN  ) when its CEO suggested that the government should embark on initiatives to stabilize home prices (which I interpreted as artificially inflating the prices), and when Toll itself followed suit. Why get in the way of gravity when it will simply delay the inevitable?

I even gave Toll the "Throw This Stock Away" tribute two months ago, suggesting that investors looking for real estate plays avoid the home builders and focus instead on companies like Bankrate, Chinese real estate agency E-House (NYSE: EJ  ) , or cash-rich lead generators like ZipRealty (Nasdaq: ZIPR  ) and Tree.com (Nasdaq: TREE  ) .

However, I have always respected Toll for its healthier balance sheet relative to its overly leveraged competitors. Toll's flexibility is now giving it the opportunity to turn heads with dirt-cheap mortgages. Now let's see if it can turn homes.

Other open houses to hit:

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Bankrate is a Motley Fool Rule Breakers recommendation. Try any of our Foolish newsletters today, free for 30 days.

Longtime Fool contributor Rick Munarriz isn't about to move, even with Toll's tempting promotion. He does not own shares in any of the companies mentioned in this story. The Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 22, 2009, at 5:42 PM, SteveTheInvestor wrote:

    Toll's plan might work to some extent, but I would not plan to see people swarming their office looking to buy a house. People are too freaked out about sinking prices and most just can't bring themselves to buy. It's a spiral that for now can't be stopped. I don't know anybody who thinks homes are cheap yet. Lower in price, yes, but not cheap. When they become cheap (whatever level that is), the buyers will come. Not until then.

  • Report this Comment On January 22, 2009, at 8:14 PM, sev65 wrote:

    If it sounds too good to be true, it generally is...Consider this fact: These homes start around $400,000 and in many markets are priced well over $1 million. In this economy, a 4% return on this sort of base price is sweet for the builder, given the rates of return on alternative investments and lots of dead inventory. Buyers are now looking at customer satisfaction scores, builder and sub-contractor employment practices and are wanting quality and value for their housing dollar. Home buyers are much more thoughtful and frugal in their decision-making these days. The Toll "McMansion" era is over...

  • Report this Comment On January 23, 2009, at 12:53 PM, myop wrote:

    Something you have to watch out for is that when these organizations offer lower than average mortgage rates, despite the fact that you have excellent credit scores and have a 20 percent down payment, they also base it on how much you borrow. If the house you're trying to purchase is below, say, 100,000 after your 20 percent down, they don't give you the lowest rate after all. They're going to get their money one way or the other - the interest rate they're getting is never enough for them! So they charge you larger closing costs or fees somewhere - or raise the interest rates so not even the most financially responsible person with the best credit history is going to get the lowest rate - as advertised - unless they borrow a lot more money - preferably with a lot longer borrowing time such as 30 or 40 years as opposed to 15 years. Many of them will also charge you up front application fees even when you're just checking them out to compare with other lenders, as is your right, they don't want to give you a pre-approval without the money up front. So if you decide that they weren't the best deal for you and you prefer another lender - you're not getting that application fee and oftentimes - appraisal fee that some demand upfront - back. Always try to research complaints about these organizations online to see what users are saying about them and see if it sounds like they're going to do the same to you before you send any money or sign any agreement.

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Related Tickers

2/10/2012 4:02 PM
TOL $23.31 Down -0.39 -1.65%
Toll Brothers, Inc… CAPS Rating: **
RATE $24.31 Up +0.21 +0.87%
Bankrate CAPS Rating: *
ZIPR $1.28 Down -0.02 -1.53%
ZIPREALTY, INC. CAPS Rating: ***
EJ $6.02 Down -0.28 -4.44%
E-House (China) Ho… CAPS Rating: **
LEN $23.35 Down -0.39 -1.64%
Lennar Corp CAPS Rating: *

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