As if Green Mountain Coffee Roasters
So let's take a roll call of the Keurig army.
- Keurig parent Green Mountain has done amazingly well. It moved 479,000 single-cup brewers this past quarter, after shipping a whopping 711,000 K-Cup brewers during the holiday quarter.
- Cuisinart is hitting the market with its K-Cup brewer.
- And now, so is Mr. Coffee.
"I would hate for Green Mountain to wake up one day and see Mr. Coffee in the mirror," I wrote earlier this year, when I recommended the stock to Motley Fool Rule Breakers subscribers. But I was referring to having this growth stock settling for a life of kitchen hardware. If Green Mountain is staring at Mr. Coffee on the other side of a negotiating table, brokering a deal that will populate the planet with yet more machines that require K-Cup refills, I'm all for that.
See, Green Mountain essentially sells its Keurig machines at cost. The real money comes in the high-margin K-Cup sales. There were 432 million K-Cup refills sold during the company's most recent quarter.
Oh, and that was before Wal-Mart
If you're wondering why there's a little more elbow room at your local Starbucks
Who will be the next to enlist in Green Mountain's Keurig army?
Some other Green Mountain sips: