What did Amazon.com
Seriously, I'm asking. Would-be Kindle killers are everywhere, and now comes news from the Frankfurt Book Fair that Google
So far, details are few, but I can see how this might work. You log into the Editions "site" and use the new Fast Flip technology to browse as you would in a bookstore, only better. You'd be able to organize results by author, by genre, by title, by publisher, and so on.
The irony is that Editions could be a boon to publishers such as News Corp.'s
Publishers and authors have been at odds with Google over copyrights and its Google Books project, which promises to collect, digitize, and preserve out-of-print collections for future generations. Among the worries: Google would enjoy a monopoly on digital presentation of these works, and extract high rates from those wishing to place ads among the classics.
Editions will follow a similar model. According to News.com, the service will be both a bookstore and a portal. Buy directly from Google, and it'll keep 37% of the revenue, sending 63% to the publisher. Buy through another e-tailer, such as Amazon or Barnes & Noble's
As with most of its services, Google will either make money via direct sales, or via the ads it presents to the users who search its archives.
Don't expect Bezos to love this idea. Google is getting between him and his customers, just as Amazon shoved aside the traditional bookstore model a decade ago. And just like that, the disruptor becomes the disrupted.
Your move, Mr. Bezos.
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