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Shares of Web-based reservations specialist OpenTable (Nasdaq: OPEN ) hit new highs this morning, following its purchase yesterday of its largest rival in the United Kingdom.
OpenTable isn't as popular abroad as it is at home. The high-end eateries that use its electronic reservations book system in other countries number only 1,878, compared to 12,250 North American locations. OpenTable is also sporting losses abroad, which unfortunately can't be used to offset the tax bite on profits back home. This inflates the company's effective tax rate, though not to the extent we've seen at travel publisher Travelzoo (Nasdaq: TZOO ) ; its effective tax rate was actually greater than 100% at one point two years ago.
The TopTable.com acquisition will help OpenTable scale quickly, since TopTable seats 3 million diners annually through its 5,000 restaurant accounts. OpenTable is only paying $55 million for the company.
Hungry Europeans aren't the only ones coming to the table. Analysts are also warming up to OpenTable. Merriman Capital upgraded the shares this morning, on the heels of a Citigroup upgrade earlier this week.
The stock's valuation isn't necessarily for the weak of heart. Then again, cynics were saying the same thing when I recommended the shares to Motley Fool Rule Breakers newsletter subscribers last summer. OpenTable has gone on to more than double since. Between international expansion, Groupon-esque initiatives, and the potential for revenue and scalable earnings to escalate in an improving economy, bears have largely fallen silent.
This doesn't mean that OpenTable will run away with this market. IAC's (Nasdaq: IACI ) Urbanspoon is quietly rolling out a competitive online booking tool. Companies that have access to folks seeking a place to eat -- from Garmin (Nasdaq: GRMN ) to Google (Nasdaq: GOOG ) -- may want in on this meal before the plates are cleared.
If anything, the fear of potential entrants makes this week's TopTable deal that much better. OpenTable may as well snap up players in the field before everybody else wakes up to its potential.
Did you phone in your last restaurant reservation, or use a website or smartphone app? Share your thoughts in the comments box below.