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Is Green Mountain Coffee Roasters Expensive?

Numbers can lie -- but they're the best first step in determining whether a stock is a buy. In this series, we use some carefully chosen metrics to size up a stock's true value based on the following clues:

  • The current price multiples.
  • The consistency of past earnings and cash flow.
  • How much growth we can expect.

Let's see what those numbers can tell us about how cheap Green Mountain Coffee Roasters (Nasdaq: GMCR  ) might be.

The current price multiples
First, we'll look at most investors' favorite metric: the P/E ratio. It divides the company's share price by its earnings per share -- the lower, the better.

Then, we'll take things up a notch with a more advanced metric: enterprise value to unlevered free cash flow. This divides the company's enterprise value (basically, its market cap plus its debt, minus its cash) by its unlevered free cash flow (its free cash flow, adding back the interest payments on its debt). Like the P/E, the lower this number is, the better.

Analysts argue about which is more important -- earnings or cash flow. Who cares? A good buy ideally has low multiples on both.

Green Mountain Coffee Roasters has a P/E ratio of 62.1 and a negative EV/FCF ratio over the trailing 12 months. If we stretch and compare current valuations to the five-year averages for earnings and free cash flow, Green Mountain Coffee Roasters has a P/E ratio of 138.1 and a negative five-year EV/FCF ratio.

A one-year ratio under 10 for both metrics is ideal. For a five-year metric, under 20 is ideal.

Green Mountain Coffee Roasters is 0-for-4 on hitting the ideal targets, but let's see how it compares against some competitors and industrymates. 

Company

1-Year P/E

1-Year EV/FCF

5-Year P/E

5-Year EV/FCF

Green Mountain Coffee Roasters 62.1 NM 138.1 NM
Starbucks (Nasdaq: SBUX  ) 25.9 14.7 38.7 33.7
Peet's Coffee & Tea (Nasdaq: PEET  ) 24.5 22.7 41.2 4011.8
Farmer Brothers (Nasdaq: FARM  ) NM NM NM 21.1

Source: Capital IQ, a division of Standard & Poor's; NM = not meaningful.

Numerically, we've seen how Green Mountain Coffee Roasters' valuation rates on both an absolute and relative basis. Next, let's examine ...

The consistency of past earnings and cash flow
An ideal company will be consistently strong in its earnings and cash flow generation.

In the past five years, Green Mountain Coffee Roasters' net income margin has ranged from 3.4% to 6.8%. In that same time frame, unlevered free cash flow margin has ranged from -5% to 5%.

How do those figures compare with those of the company's peers? See for yourself:

anImage

Source: Capital IQ, a division of Standard & Poor's; margin ranges are combined.

Source: Capital IQ, a division of Standard & Poor's; ranges are combined.

Additionally, over the last five years, Green Mountain Coffee Roasters has tallied up five years of positive earnings and three years of positive free cash flow.

Next, let's figure out...

How much growth we can expect
Analysts tend to comically overstate their five-year growth estimates. If you accept them at face value, you will overpay for stocks. But while you should definitely take the analysts' prognostications with a grain of salt, they can still provide a useful starting point when compared to similar numbers from a company's closest rivals.

Let's start by seeing what this company's done over the past five years. In that time period, Green Mountain Coffee Roasters has put up past EPS growth rates of 43.9%. Meanwhile, Wall Street's analysts expect future growth rates of 36.3%.

Here's how Green Mountain Coffee Roasters compares to its peers for trailing five-year growth (Farmer Brothers' growth rate isn't meaningful because of current losses) :

anImage

Source: Capital IQ, a division of Standard & Poor's; EPS growth shown.

Source: Capital IQ, a division of Standard & Poor's; EPS growth shown.

And here's how it measures up with regard to the growth analysts expect over the next five years (Farmer Brothers doesn't have estimates):

anImage

Source: Capital IQ, a division of Standard & Poor's; estimates for EPS growth.

Source: Capital IQ, a division of Standard & Poor's; estimates for EPS growth.

The bottom line
The pile of numbers we've plowed through has shown us how cheap shares of Green Mountain Coffee Roasters are trading, how consistent its performance has been, and what kind of growth profile it has -- both on an absolute and a relative basis.

The more consistent a company's performance has been, and the more growth we can expect, the more we should be willing to pay. We've gone well beyond looking at a 62.1 P/E ratio.

The numbers show a company valued for expected future growth. My fellow Fool Matt Argersinger thinks it's a good company, but a bad stock.

Still, if you find Green Mountain Coffee Roasters' numbers compelling, don't stop. Continue your due diligence process until you're confident that the initial numbers aren't lying to you.

Interested in reading more about any of these stocks? Add them to My Watchlist.

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Peet's Coffee & Tea is a Motley Fool Big Short short-sale selection. Green Mountain Coffee Roasters is a Motley Fool Rule Breakers recommendation. Starbucks is a Motley Fool Stock Advisorselection. Try any of our Foolish newsletter services free for 30 days.

Anand Chokkavelu doesn't own shares in any company mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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Related Tickers

5/25/2012 4:00 PM
PEET $61.69 Up +1.33 +2.20%
Peet's Coffee & Te… CAPS Rating: *
SBUX $54.56 Down -0.20 -0.37%
Starbucks CAPS Rating: ***
FARM $6.90 Down -0.02 -0.29%
Farmer Brothers Co… CAPS Rating: ***
GMCR $25.31 Up +0.22 +0.88%
Green Mountain Cof… CAPS Rating: **

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