Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Chatter Is Core for's Benioff

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

Yesterday, I told you I'd post an update if I heard from (NYSE: CRM  ) CEO Marc Benioff about the similarities between Yammer and his company's own enterprise social network, Chatter.

He didn't disappoint. Here's what Benioff had to say, verbatim save for minor grammatical and spelling changes:

About Chatter: "salesforce Chatter and are our strategic directions for our new collaboration offerings. They are deeply integrated into salesforce's core offerings --Sales Cloud, Service Cloud,, and platforms -- so that as transactions happen in your enterprise they show up in real time in Chatter. It's not a bolt-on; it's a core part of our services ... it has to be, to be integrated with our customers' information and databases. For example, when a deal changes, a customer service inquiry occurs, a PowerPoint is customized, a customer comes to your website, a lead matures, a dashboard changes, or even if your employees are talking to each other, it's all in your feed. It's amazing; I use it constantly to run my business."

About Yammer: "The problem with other Facebook [and] Twitter-like services is that they are just standalone feeds. There is no integrated customer and corporate transaction data. That's why over 60,000 salesforce customers of are already using Chatter as their new corporate collaboration platform. These are active paying networks -- in use, not trials. That's 5-10 [times] more than any other Facebook [and] Twitter-like service." 

I'm fascinated by how Benioff positions Chatter, as if it were an alternative to Microsoft's (Nasdaq: MSFT  ) SharePoint services or Oracle's (Nasdaq: ORCL  ) Collaboration Suite. For these rivals, hooking customers on the ability to share documents, data, and project information helps to generate a long tail of upgrades and service fees. Benioff is apparently seeking the cloud equivalent of this same dynamic: Get users hooked on Chatter, and then upsell new user licenses for the rest of's various "platforms."

Can the strategy work? I think so, but I've already had my say. Now it's your turn to weigh in. Please vote in the poll below and then leave a comment to explain your thinking. You can also rate in Motley Fool CAPS.

Interested in more info on the stocks mentioned in this story? Add Microsoft, Oracle or to your watchlist. is a Motley Fool Rule Breakers recommendation. Microsoft is a Motley Fool Inside Value pick. Motley Fool Options has recommended that subscribers purchase a diagonal call position in Microsoft. Try any of our Foolish newsletter services free for 30 days.

Fool contributor Tim Beyers is a member of the Rule Breakers stock-picking team. He owned shares of Oracle at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. You can also get his insights delivered directly to your RSS reader. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool owns shares of Microsoft and Oracle. The Fool is also on Twitter as @TheMotleyFool. Its disclosure policy can't stop yammering away this evening. Sheesh.

Read/Post Comments (1) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 10, 2011, at 11:04 AM, emschles wrote:

    Chatter for students and faculty all integrated with records for:




    Lectures on Demand



    Schools/Colleges within Universities


    Scholarship Opportunities

    Study Abroad Opportunities

    Advanced Degree Opportunities

    Job Search Opportunities (standard SFA)



    Prep Test Services (Kaplan, etc.)

    Assignment Distribution


    Other Spheres of Influence !!

    Put these tools in the hands of students and won't have to up sell; it will be done for them. And, students will then ask for classes and curriculum featuring and and Apex technologies.

    Its called studentforce !!!! And its available NOW.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1438839, ~/Articles/ArticleHandler.aspx, 10/25/2016 8:46:11 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 11 hours ago Sponsored by:
DOW 18,223.03 77.32 0.00%
S&P 500 2,151.33 10.17 0.00%
NASD 5,309.83 52.43 0.00%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/24/2016 4:01 PM
CRM $75.06 Up +1.06 +0.00% CAPS Rating: ***
MSFT $61.00 Up +1.34 +0.00%
Microsoft CAPS Rating: ****
ORCL $38.27 Up +0.34 +0.00%
Oracle CAPS Rating: ****