To Get Rich, LinkedIn Goes After Google

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Sky-high social-media valuations are driven by usage.

Just look at the numbers: Twitter serves more than 90 million tweets a day. Zynga serves 45 million gamers daily. And that's mostly through Facebook, which says its users spend more than 700 billion minutes on its site monthly.

Goldman Sachs (NYSE: GS  ) got in on the Facebook frenzy when it invested $450 million at a $50 billion valuation in January. Zynga is raising money at a $10 billion valuation. Twitter last month was pricing itself at $8 billion to $10 billion in buyout talks. This is the benefit of being among the social Web's top daily destinations.

LinkedIn wouldn't know. The social site that's come as close as anything ever has to replacing the traditional resume isn't a daily stop for the digitally addicted. CEO Jeff Weiner aims to change that.

He'll do it by taking on Google (Nasdaq: GOOG  ) , Yahoo! (Nasdaq: YHOO  ) , and AOL (NYSE: AOL  ) with a social news service called LinkedIn Today. "We want to give you what you need to know to be better at what you do," Weiner told The New York Times in an interview.

It's an interesting strategy. Each user's edition is built algorithmically, like a personalized edition of Google News. As I write this, my LinkedIn Today leads with the news that social-advertising specialist RadiumOne has raised $21 million at a $200 million valuation. The tragic earthquake off the coast of Japan is also a top-shared item.

Sharing is what informs LinkedIn Today. The site shows me what my friends like -- i.e., what they're sharing -- on the belief that my relationships make these stories more relevant. From there, I can customize the topics and news sources I follow. I can also see who's shared a story that appears in my feed.

On balance, I like the idea. But I also wonder if this is too little, too late. I'm already suffering from information overload thanks to Google News and an avalanche of RSS feeds managed through Google Reader. My Twitter lists also feed me good info. From what I can tell, LinkedIn Today isn't materially better than these alternatives.

But maybe that's not the point. As it now stands, LinkedIn is valued at about $3 billion on the same private equity exchanges where Facebook has traded for as much as $82.9 billion in implied value. Boosting traffic from the site's 90 million members even modestly could result in a bigger haul in an IPO scheduled for later this year.

In this sense, LinkedIn Today isn't so much a news service as it is a shout in a crowded room. ("HEY! We're still here, people!") LinkedIn matters. Weiner just thought you should know.

Do you agree? Disagree? Let us know what you think about LinkedIn Today, social-media valuations, and your own struggles with information overload using the comments box below.

You can also rate Google in Motley Fool CAPS and keep tabs on the company by adding the stock to the My Watchlist tool, our free, personalized stock-tracking service.

Both our Motley Fool Inside Value and Motley Fool Rule Breakers services have recommended shares of Google.

Fool contributor Tim Beyers is a member of the Rule Breakers stock-picking team. He owned shares of Google at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. You can also get his insights delivered directly to your RSS reader. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool owns shares of Google and is also on Twitter as @TheMotleyFool. Its disclosure policy is as newsworthy as ever.

Read/Post Comments (2) | Recommend This Article (9)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 11, 2011, at 4:16 PM, HectorLemans wrote:

    You can personalize Google News to your hearts content. It's pretty much all I ever use for general news since it has all the other sites.

  • Report this Comment On March 12, 2011, at 9:55 PM, tramagli wrote:

    I'm glad LinkedIn is small. It isn't overrun with drunk and stupid idiots like Facebook.

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