Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.


0 Seeks to Subdue the Social Web

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Say what you will about Facebook, Twitter, and Zynga, (NYSE: CRM  ) is making a play to be a player on the Social Web. Today, the company said it would acquire social media monitoring service Radian6 for $326 million in cash and stock.

In a statement, CEO Marc Benioff said the deal has the potential to "extend the value of all our offerings" as it helps to accelerate growth. He's probably right.

Radian6 solves an important problem for Dell (Nasdaq: DELL  ) and Comcast (Nasdaq: CMCSA  ) , among others, in that it filters the entirety of the Social Web to help employees find complaints, engage prospects, and otherwise gather intelligence.

Benioff's known the value of this sort of monitoring for a while, as have his peers at Oracle (Nasdaq: ORCL  ) . Both companies have a working relationship with Radian6. In's case, Radian6 monitoring is a key ingredient to the company's recently upgraded Service Cloud 3.

There's also Chatter to consider. Like Yammer and Jive, Chatter creates private social networks for companies. Benioff called the capability "core" to his business in a recent interview and hinted at why partnering with Radian6 might not be enough.

"The problem with other Facebook [and] Twitter-like services is that they are just stand-alone feeds. There is no integrated customer and corporate transaction data," Benioff said at the time.

Integration is the key word there. In buying Radian6, is making a play to be the dominant platform for pitching and serving customers wherever they are -- even when they're just hanging out on the Social Web's varying virtual watercoolers.

Do you agree? Disagree? Let us know what you think about cloud computing,'s strategy, and the rise of the Social Web using the comments box below.

You can also rate in Motley Fool CAPS and keep tabs on all the companies mentioned in this article by adding the stocks to your watchlist for free, personalized stock tracking. is a Motley Fool Rule Breakers recommendation. Try any of our Foolish newsletter services free for 30 days.

Fool contributor Tim Beyers is a member of the Rule Breakers stock-picking team. He owned shares of Oracle at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. You can also get his insights delivered directly to your RSS reader. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool owns shares of Oracle and is also on Twitter as @TheMotleyFool. Its disclosure policy hasn't seen an added for steel-belted radial tires in years.

Read/Post Comments (1) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 02, 2011, at 3:05 PM, inlevel wrote:

    There is nothing more expensive than changing company culture (if possible). So when dealing with social media is not core business (even for such modern company like it is better to outsource it. Acquisition means that company feels strong and it is going to have impact on how social media are working. It will be interesting to check it.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1467316, ~/Articles/ArticleHandler.aspx, 10/22/2016 9:52:21 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 12 hours ago Sponsored by:
DOW 18,145.71 -16.64 -0.09%
S&P 500 2,141.16 -0.18 -0.01%
NASD 5,257.40 15.57 0.30%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 4:01 PM
CRM $74.00 Up +1.41 +1.94% CAPS Rating: ***
CMCSA $64.06 Down -0.29 -0.45%
Comcast CAPS Rating: ***
DELL.DL $0.00 Down +0.00 +0.00%
Dell CAPS Rating: *
ORCL $37.93 Down -0.16 -0.42%
Oracle CAPS Rating: ****