Cowboys, aliens, Lord Voldemort, and the Decepticons all had it out for IMAX
If you read the headlines or watch the stock, you might think that IMAX is going out of style. Earnings per share were a paltry $0.03, and even after adjusting for stock options, the company's $0.07 per share in earnings fell short of Wall Street's $0.20-per-share expectation.
What were we expecting?
I've been shocked by this reaction, because I can barely recall an IMAX-type movie that came out during the second quarter. Fast Five was probably the best film in the second quarter, but other than that, there were a lot of disappointing films. In fact, the entire year was pretty disappointing at the box office, until Transformers and Harry Potter hit the screen.
So while financial results weren't great, IMAX did report a profit, despite a pretty weak quarter for films.
What really matters
Two things should drive IMAX shares: blockbuster films and theater signings. On those two fronts, IMAX appears to be performing relatively well. In IMAX tickets alone, Transformers: Dark of the Moon raked in $23.1 million globally in an extended opening weekend. Time Warner's
Theater signings and installations are also strong for IMAX. In the first half of 2011, IMAX signed 153 theater deals and installed 84. Again management increased full-year installation outlook to 120 to 130 theaters, up by five from last quarter.
Premium is still in style
If you think 3-D or a premium theater experience is going out of style, you've given up on the movie business too early. AMC signed up for another 1,000 new RealD
For now, I think the market is giving us a great buying opportunity.