This Is a Watershed Moment in OLED History

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It's official: Samsung (OTC: SSDIF.PK) is emphatically not splitting up with Universal Display (Nasdaq: PANL  ) . Could someone please notify the tabloids?

After a series of six successive three-month extensions to an agreement first signed in 2005, the world's largest maker and user of OLED screens has signed a six-and-a-half year contract with its favorite OLED technology developer.

In a two-part structure, Samsung pays license fees for the right to dip into Universal Display's cache of phosphorescent OLED patents and also pays the company to supply OLED materials along the way.

This isn't a long-term extension of the old deal, either. As analyst firm Cowen notes, the old structure of royalties per unit shipped was replaced by a straight license fee payable upfront. The materials side-deal takes the place of the old per-unit royalties.

This is a more predictable revenue stream and sets a precedent for other partners -- potential or existing -- when their deals are hammered out. Given the central importance that Samsung holds in Universal Display's little world along with the lengthy negotiations, you can bet that plenty of other tech mavens have been watching this negotiating table closely, more likely chewing fingernails to the nub rather than chowing down on popcorn.

We don't have any hard dollar figures at this point, and Universal Display's next quarterly report is about two months away, so the real impact of this contract won't be known for a while. Considering the current climate in technology patent dealings, I'm pretty sure Universal Display was wielding the thumbscrews in this case.

In the meantime, I'd expect a host of currently smaller OLED fans to get their own deals figured out. LG Display (NYSE: LPL  ) should be next, ending its own string of short-term license extensions. After that, more nebulous relationships would be due for some cement: Sony (NYSE: SNE  ) , Hitachi (NYSE: HIT  ) , and Sharp are big OEM screen builders for other gadget gurus, and they could all use a little OLED love.

By 2013, we'll have big-screen OLED TV sets and enough manufacturing muscle to supply even Apple's (Nasdaq: AAPL  ) high-volume iPhones and iPads with better screens. Universal Display shares jumped 46% over the past couple days, but that doesn't mean it's too late to join the bandwagon -- you really ain't seen nothing yet.

Universal Display is a two-time Rule Breakers recommendation, stretching way back to the summer of 2005. Patient subscribers have seen a 360% return since that first recommendation, while the S&P 500 went nowhere. Find more multibaggers before they happen: Just click here to grab a totally free 30-day trial to our high-growth newsletter.

Fool contributor Anders Bylund holds no position in any of the companies discussed here. The Motley Fool owns shares of Apple. Motley Fool newsletter services have recommended buying shares of Apple and Universal Display. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. You can check out Anders' holdings and a concise bio, follow him on Twitter or Google+, or peruse our Foolish disclosure policy.

Read/Post Comments (3) | Recommend This Article (13)

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 24, 2011, at 12:04 PM, coveman100 wrote:

    You neglected to mention eMagin (eman), the leader in OLED on silicon...actually, the only manufacturer of OLED on Silicon.

  • Report this Comment On August 25, 2011, at 2:32 PM, Brettze wrote:

    Is OLED toxic like CFL ??? Mercury? gases or liquids solids? what ever it is is there anything toxic about OLED ??

  • Report this Comment On August 30, 2011, at 6:48 PM, manojv wrote:

    So the patent royalties instead of being per unit (higher upside potential), become a one time payment. The materials purchase agreement while recurring are much lower margin. Why is this a good deal for PANL?

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