Will 2012 Bring a BlackBerry Apocalypse?

Think Research In Motion (Nasdaq: RIMM  ) will get by giving users $100 worth of apps to compensate for a three-day service blackout? Think again.

Entrepreneur cites a new report from Boulder, Colo., research firm Enterprise Management Associates that says up to 60% of small business users will abandon their BlackBerry smartphones for a competing device sometime over the next 12 months.

The breakdown is even more troubling. EMA says that while 52% of large-company users primarily use their BlackBerry at work, only 36% said they planned to still have the device within a year. At small companies, only 16% cited BlackBerry as their primary device. Only 7% said they'd continue to use one at this point in 2012.

User-satisfaction scores were also depressingly low. EMA told Entrepreneur that only 16% of surveyed users and -- importantly -- technology purchasing managers were "completely satisfied" with the BlackBerry. Both the iPhone (44%) and Android (34%) scored far higher, suggesting that cast-offs will flock to Apple (Nasdaq: AAPL  ) and Android powered devices.

But of the two, Android may be the bigger benefactor. EMA found that 50% of small businesses plan to commit to the platform over the next year, up from 43% today. iPhone commitment is expected to rise from 27% to 29% over the same period.

What precisely this could mean for RIM is unclear right now, but it's a good bet that Google (Nasdaq: GOOG  ) will get a boost. Not only is it producing the new Nexus Prime phone with Samsung, but the company is also acquiring the major device-making assets of Motorola Mobility (NYSE: MMI  ) .

Do you agree? Disagree? Please vote in the poll below and then leave a comment to let us know whether you're committed to the BlackBerry. You can also add any of the stocks mentioned here to your Foolish watchlist for ongoing coverage.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He owned shares of Apple and Google at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

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Read/Post Comments (5) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 22, 2011, at 10:36 AM, techfrk68 wrote:

    My friends company moved to the iphone - they now have had to issue juicepacks and put the phone on 2g mode as the battery doesn't last a day. Telecom costs are thru the roof as the iphone unlike the bb pushes all the data to the phone. Around the office I see colleagues using the iphone, and it is dominant but I also see them with additional chargers at their desk that they plug their iphones to when they are at their desk. My bb goes upto 3days without charging and is a reliable companion that I will not give up.

    Infact I got myself a playbook a few months back and cannot imagine traveling without it. I travel heavily in South East Asia and that means being stuck in traffic jams. With the playbook I can get the job done seamlessly and once the work is done I use internet tethering to go online and browse the net or simply open an e-book while listening to my favorite music. My only two complaints are the spell checker and the battery on the playbook lasts only a day. What I love the most is the size, big enough to make for convenient reading and typing and small enough to fit in my jacket pocket. meaning I can be on the road and walking around with my hands free. have just got the HDMI cable and am looking forward to trying it for a presentation.

    By the way I have used an iphone, android, and am currently also using the wp7.

  • Report this Comment On October 22, 2011, at 2:51 PM, dundundundun wrote:

    "Think Research In Motion (Nasdaq: RIMM ) will get by giving users $100 worth of apps to compensate for a three-day service blackout?"

    what is that? is that a complete thought? ha

  • Report this Comment On October 22, 2011, at 3:47 PM, melegross wrote:

    I'm finding BB supporters to be of two minds. One group is like the two here, who are living in some BB dream world, and the other group is in an advanced state of depression.

  • Report this Comment On October 23, 2011, at 10:43 AM, deemery wrote:

    Can we Short "BlairCrow"? :-)

  • Report this Comment On October 23, 2011, at 4:31 PM, etgh wrote:

    I really wish the media would be more independent. These numbers look made-up as they don't correspond to other survey data. It's as if this author took real data and embellished to support his bias.

    Clearly this one is Android biased and the article speaks for itself. RIM grew by 20 Million subscribers in the last 12 months and continues to see even more growth. How can this same growing user base report only 7% continued usage after 2012.

    It just doesn't add up.

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