Is Ulta Salon the Perfect Stock?

Every investor would love to stumble upon the perfect stock. But will you ever really find a stock that provides everything you could possibly want?

One thing's for sure: You'll never discover truly great investments unless you actively look for them. Let's discuss the ideal qualities of a perfect stock, then decide if Ulta Salon (Nasdaq: ULTA  ) fits the bill.

The quest for perfection
Stocks that look great based on one factor may prove horrible elsewhere, making due diligence a crucial part of your investing research. The best stocks excel in many different areas, including these important factors:

  • Growth. Expanding businesses show healthy revenue growth. While past growth is no guarantee that revenue will keep rising, it's certainly a better sign than a stagnant top line.
  • Margins. Higher sales mean nothing if a company can't produce profits from them. Strong margins ensure that company can turn revenue into profit.
  • Balance sheet. At debt-laden companies, banks and bondholders compete with shareholders for management's attention. Companies with strong balance sheets don't have to worry about the distraction of debt.
  • Money-making opportunities. Return on equity helps measure how well a company is finding opportunities to turn its resources into profitable business endeavors.
  • Valuation. You can't afford to pay too much for even the best companies. By using normalized figures, you can see how a stock's simple earnings multiple fits into a longer-term context.
  • Dividends. For tangible proof of profits, a check to shareholders every three months can't be beat. Companies with solid dividends and strong commitments to increasing payouts treat shareholders well.

With those factors in mind, let's take a closer look at Ulta Salon.

Factor

What We Want to See

Actual

Pass or Fail?

Growth 5-Year Annual Revenue Growth > 15% 18.7% Pass
  1-Year Revenue Growth > 12% 22.1% Pass
Margins Gross Margin > 35% 34.7% Fail
  Net Margin > 15% 6.8% Fail
Balance Sheet Debt to Equity < 50% 0% Pass
  Current Ratio > 1.3 3.52 Pass
Opportunities Return on Equity > 15% 24.4% Pass
Valuation Normalized P/E < 20 49.50 Fail
Dividends Current Yield > 2% 0% Fail
  5-Year Dividend Growth > 10% 0% Fail
       
  Total Score   5 out of 10

Source: S&P Capital IQ. Total score = number of passes.

With five points, Ulta Salon isn't the prettiest stock out there. But the company has burst onto the scene with amazing growth, and its shares have rewarded ground-floor investors with impressive gains.

Sometimes, a company fills a niche that for some reason has eluded discovery. In Ulta's case, what it brings to the table is a full array of more than 20,000 items, covering cosmetics, perfume, and hair-care products. Combine that with a full-service salon in each of its nearly 450 locations, and you have a one-stop shopping experience.

That may seem very simple, but bringing the entire cosmetics universe under one roof is something the competition simply doesn't do. Big-box retailers Target (NYSE: TGT  ) and Wal-Mart (NYSE: WMT  ) have had success sticking with the low-end products that its average customer gravitates toward, but they don't give serious customers the premium products they want. Meanwhile, Nordstrom (NYSE: JWN  ) keeps up its upscale reputation by stocking premium products, but tends to avoid giving its customers more pedestrian options. Ulta delivers it all, and that has helped it build a loyal customer base.

Ulta has turned that business model into huge growth. In its most recent quarter, the company saw net income jump 58%, as it boosted both revenue and profit margins -- a key element of success in any retail company. Although some fear that Amazon.com (Nasdaq: AMZN  ) could compete on price, Ulta features a much more tactile experience than some of the other areas where Amazon has excelled, such as consumer electronics. That makes it more likely Ulta customers will just buy products there.

To keep improving, Ulta needs to translate its fast growth into stronger margins and a more lucrative product mix. Diversifying into the men's grooming area could be a growth booster -- or a major misstep, if the company misreads consumer trends there. In any event, Ulta will definitely be worth watching in the years to come.

Keep searching
No stock is a sure thing, but some stocks are a lot closer to perfect than others. By looking for the perfect stock, you'll go a long way toward improving your investing prowess and learning how to separate out the best investments from the rest.

Ulta Salon may not be the perfect stock, but we've got some ideas you may like better. Let me invite you to learn about three smart long-term stock plays in the Fool's latest special report. It's yours for the taking and is absolutely free, but don't miss out -- click here and read it today.

Click here to add Ulta Salon to My Watchlist, which can find all of our Foolish analysis on it and all your other stocks.

Fool contributor Dan Caplinger doesn't own shares of the companies mentioned. The Motley Fool owns shares of Amazon.com and Wal-Mart. Motley Fool newsletter services have recommended buying shares of Wal-Mart, Amazon.com, and Ulta Salon, as well as creating a diagonal call position in Wal-Mart. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool has a disclosure policy.


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