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Will the iPad Mini Sink Apple?

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Apple blazed its trail as one of the most iconic companies in the world by bucking trends, not playing into them. However, its recent move to roll out an iPad Mini seems like the exact opposite.  

But there's usually a method to Apple's madness. Technology analyst Andrew Tonner highlights one figure Apple investors need to be laser focused on to see whether Apple's lost its way in the post-Jobs era.

Yesterday, Apple sent out invitations for a big event Oct. 23 in San Jose, Calif, where the company is expected to reveal the next big Apple product. We've compiled a special report on what this announcement means for Apple investors, and it's available now to members of our Apple report. To find out how to play this announcement, click here now.

Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter @AndrewTonnerThe Motley Fool owns shares of Apple,, Google, and Microsoft. Motley Fool newsletter services recommend, Apple, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (7) | Recommend This Article (15)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 17, 2012, at 10:35 PM, ConstableOdo wrote:

    I honestly don't get how they see the iPad Mini as a "red flag" before the product gets into the hands of even one consumer. I'm pretty sure the first iPod was also seen as a "red flag" to some pundits. How can one dude sitting at a table actually comprehend a company as large as Apple. This dude is only guessing and his opinions don't mean anything. If Apple is truly going to sell a product that has market demand, how is that a bad thing. Then, they keep falling back on the "Steve Jobs would never have done this if he were alive" theory. Steve had done things that he said he wouldn't do earlier. Maybe he was waiting for the right time or when the components were at the right price or in quantity. Who knows. Calling the iPad Mini a bad move without giving it a chance is just plain arrogant.

    If prognosticating meant anything I could give a number of reasons why I think Microsoft's tablet initiative will fail, but until I know for certain that consumers won't buy them, I'll save my judgment until that time.

  • Report this Comment On October 17, 2012, at 11:22 PM, merechino wrote:

    It was irresponsible ill-faithed postings like this that convinced me to cancel the subscription last year.

    Being contraversial is good intellectual challenge. But you need to talk sense.

  • Report this Comment On October 17, 2012, at 11:38 PM, txwonk wrote:

    Since when is capturing both the high and low ends of the consumer market a bad thing? The new iPad mini fills the low end gap in the line of Apple products. It will help to produce even greater profits.

  • Report this Comment On October 17, 2012, at 11:47 PM, mhonarvarthe2nd wrote:

    at least SeekingAlpha doesn't make you watch lame video's

    if the video's actually showed something useful it would be a different story. A guy talking on a blank screen is nothing.

  • Report this Comment On October 17, 2012, at 11:59 PM, qualledd wrote:

    Motley Fool release this article:

    Ipad mini will be huge for Apple, then they let the above article get sent out.

    Kinda giving out conflicting thoughts / ideas.

    Just the reason I cancelled my "Premium Apple" subscription, no valid information that I couldn't find just by looking / reading on the internet.

  • Report this Comment On October 18, 2012, at 10:18 AM, TMFTheDude wrote:

    Hi guys,

    Andrew here. Thanks for the comments. Your feedback and participation's truly appreciated.

    So touching on some of the previous comments about conflicting opinions -- the Fool has always been a place that embraces differing opinions. We think it's inherently healthy to examine all angles/aspects pertaining to finance and investments. We've always been that way and for good reason.

  • Report this Comment On November 13, 2012, at 5:45 PM, Tomos1 wrote:

    My Samsung Galaxy meets all my needs.

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