Will Its Surface Tablet Really Be a Win for Microsoft?

It's no great insight to say Microsoft needs to make a splash in the mobile market to stay relevant over the long-term. And in the next chapter of this storyline, the Redmond software giant will finally introduce its long-awaited Surface tablet this month. However, Microsoft's taking several largely unconventional steps in the Surface that could come back to haunt eventually haunt the company.

This week, Apple sent out invitations for a big event on Oct. 23 in San Jose, Calif., where the company is expected to reveal the next Apple product. We've compiled a special report on what this announcement means for Apple investors, and it's available now to members of our Apple report. To find out how to play this announcement, click here now.

Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter: @AndrewTonnerThe Motley Fool owns shares of Apple, Amazon.com, Google, and Microsoft. Motley Fool newsletter services recommend Amazon.com, Apple, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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  • Report this Comment On October 19, 2012, at 10:26 PM, Nomadder wrote:

    Another potential problem is all the people purchasing the tablet expecting it to be fully compatible with Windows applications only to find out it is not.

    Not the RT, anyway.

    I expect there are going to be quite a few people buying the cheaper tablet, expecting it to be an open platform capable of running Steam, GOG, etc, only to find out that this is MS's new walled garden.

    Maybe those returns pony up the cash for a tablet with the real Windows 8, and maybe they don't.

    Either way, not good not good for MS.

    Even worse is if this actually is successful enough to where MS begins phasing out its open platform and building on RT from here on out.

    Then we all lose.

  • Report this Comment On October 20, 2012, at 3:25 PM, RandomMeaning wrote:

    RT is going to become a side project for Microsoft, ignored and forgotten, as they put the vast majority of their effort into the Intel version of Surface.

  • Report this Comment On October 20, 2012, at 4:33 PM, TMFCrocoStimpy wrote:

    The mistake that Microsoft is making here is to give the Metro interface to all of its new products, even though they cannot run the same software. Rather than making it "familiar" from the get go, they are generating a lot of confusion by not clearly segregating the user experience between their arm devices (surface, phone) and intel devices (ala iOS and OSX). This confusion is unfortunate and unnecessary, unless the believed that it would be an insurmountable task to interest consumers in their own arm based ecosystem without having them feel like it was related to their desktop experience. I wonder if the Windows 8 system (intel) has a Windows RT emulation environment so you can run you WinRT apps on the intel platform?

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