Who Will Trump Kraft for Cadbury?

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If you've been following Kraft's (NYSE: KFT  ) takeover proposal for leading confectionary company Cadbury (NYSE: CBY  ) , you know that not much has yet happened beyond Cadbury's initial rejection. That raises a crucial question: Will another suitor emerge before Kraft can push a revised offer?

Not enough
Since making its rejection public, Cadbury has released the full text of Chairman Roger Carr's reply to Kraft CEO Irene Rosenfeld. There are plenty of juicy morsels in this missive, including this standout gem: "Under your proposal, Cadbury would be absorbed into Kraft's low growth, conglomerate business model, an unappealing prospect which contrasts sharply with our strategy to be a pure play confectionery company."

Carr proceeds to describe "uncertain value" in the cash-and-share offer, since Kraft stock has slumped since the announcement. The takeaway, as I see it, is that any potential suitor will not only have to offer a higher bid, but also be ready to pay up primarily in cash.

With that in mind, let's check out how some well-known packaged foods and consumer-staples companies compare to Kraft and Cadbury on key financial metrics.

Who wants candy?


Market Cap (in billions)

Long-term Debt-to-Equity Ratio

Current Ratio









Nestle (OTC BB: NSRGY)




Unilever (NYSE: UL  )




Hershey (NYSE: HSY  )




General Mills (NYSE: GIS  )




Procter & Gamble (NYSE: PG  )




Data from Yahoo! Finance and Capital IQ as of Sept. 14.

Clearly, not all of the above companies make sense as possible acquirers -- at least, not at first glance. Nestle is probably the most logical candidate, both in terms of financial heft and potential synergies. Like Cadbury, Nestle boasts a broad global reach, and Nestle's Smarties brand candies and KitKat, Butterfinger, and namesake chocolate products make a strong case for substantial operating and marketing synergies. Plus, Nestle has the financial heft to manage a deal.

Hershey, of course, is a fellow pure-play confectioner, but an unlikely bidder. On a market-cap basis, the company is dwarfed by Cadbury, and Hershey's woefully large 3.6 long-term debt-to-equity ratio almost certainly prohibits a debt offering of sufficient magnitude. Instead, market intelligence suggests that Cadbury could go after Hershey, creating a company large enough to escape Kraft's greedy grasp. From a financial perspective, that deal looks doable, but with only 14.4% of Hershey's 2008 sales coming from outside the U.S., operating synergies could be tough to come by.

Finally, what about Procter & Gamble? Yeah, yeah, it seems outlandish, but P&G was formerly in the food business, having sold off the Folgers, Jif, and Crisco brands to J.M. Smucker in prior years. Given P&G's recent challenges to keep up with consumer trends, I can see the fast-growing Cadbury looking mighty tasty, potential synergies or not. Moreover, Procter's announced a stronger push into emerging markets -- regions where Cadbury already enjoys an ample presence. In light of P&G's comparative size and its conservative debt position, buying Cadbury would be tantamount to scarfing down a gumdrop.

What will happen? When will it happen? And what sort of stock volatility might we see in the meantime? Who knows, Fools? I have a feeling there'll be time enough for plenty of chocolate bars while we wait.

Other foil-wrapped Foolishness:

Procter & Gamble and Unilever are Motley Fool Income Investor recommendations. Unilever is a Global Gains pick. The Fool owns shares of Procter & Gamble. Try any of our Foolish newsletter services free for 30 days.

Fool contributor Mike Pienciak doesn't own shares of any company mentioned in this article. The Fool has a rich, creamy disclosure policy.

Read/Post Comments (4) | Recommend This Article (8)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 15, 2009, at 3:35 PM, gelert22 wrote:

    P&G?? Give me a break. Your article just made me dumber.

  • Report this Comment On September 15, 2009, at 4:03 PM, catoismymotor wrote:

    Schweps would make sense if they have dough enough in their war chest.

  • Report this Comment On September 15, 2009, at 4:04 PM, catoismymotor wrote:

    Please ignore my previous comment. My brain left the room while I was typing. Carry on.

  • Report this Comment On September 15, 2009, at 11:27 PM, XMFGlide wrote:

    gelert22 --

    Hmm, let's see, GE bought RCA, thus acquiring NBC; Philip Morris bought Kraft; Mattel bought The Learning Company...nah, you're right, there's no history of large, publicly traded companies making acquisitions outside their core business focus.

    But I have to say, that final sentence is the best one-liner I've yet received from a reader -- kudos.

    Oh, and don't worry, the effect should wear off in a day or so (although I'm not a doctor).



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