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What: Shares of supplemental insurance giant Aflac
So what: Not only does Aflac do about 75% of its business in Japan, which would be bad enough, but a longtime and very successful promotion partnership with comedian Gilbert Gottfried came to an abrupt end today.
Now what: Gottfried made some very tasteless tsunami jokes in the very public forum of Twitter, leaving Aflac no choice but to cook his goose. That adds to an already difficult situation, as the company we know as a workplace policy provider is the largest insurer of any kind in Japan. The damage control for Gottfried's antics is done; now it's up to Aflac to revamp that ducky ad campaign while dealing with a flood of legit claims from disaster victims. This will hurt for a while.
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