People watch stocks for different reasons -- they're waiting for a dip in price, watching for a specific catalyst, gathering all the news and information that might affect stocks they already own, or considering a sell. Regardless of their motivation, we can better understand market sentiment by seeing who's watching what. With the Fool's free My Watchlist service, we have tens of thousands of people telling us the businesses that have, for whatever reason, piqued their interest.

The most-watched personal products stock is ...
Looking at the aggregate data, we see that American Oriental Bioengineering (NYSE: AOB) is above the rest in terms of watch interest, the percentage of people keeping an eye on personal products stocks in general who are specifically watching each company. And for good reason. As CAPS member AllYouCanEatBuff wrote last week:

At this price, stock is way undervalued. They have some of the best recognized medical brands in China. However, they lack pricing power due to new govt reforms, and have shown that they have trouble allocating capital (constructing an expensive headquarters that decreased margins significantly). Despite this, strong brand in a growing economy and a booming middle class with disposable income = profitable company.

Here are the rest of the 15 most-watched companies in the industry with their watch interest along with the stocks' CAPS rating to show the sentiment of our investing community.

 

Company

Market Cap (millions)

CAPS Rating (out of 5)

Watch Interest

1

American Oriental Bioengineering

$144

****

31.9%

2

Female Health (Nasdaq: FHCO)

$143

*****

13.7%

3

Medifast (NYSE: MED)

$260

**

10.0%

4

Prestige Brands

$582

****

8.0%

5

China-Biotics (Nasdaq: CHBT)

$169

*

8.0%

6

Avon Products (NYSE: AVP)

$12,184

**

5.0%

7

China Sky One Medical (Nasdaq: CSKI)

$53

**

4.4%

8

Herbalife

$4,901

*

3.4%

9

Nu Skin Enterprises (NYSE: NUS)

$1,890

**

3.1%

10

Estee Lauder

$18,750

*

2.9%

11

Revlon

$841

*

1.3%

12

USANA Health Sciences

$541

*

1.3%

13

Inter Parfums

$570

*****

1.1%

14

Tiens Biotech Group

$100

***

1.1%

15

Nutraceutical International

$163

*****

0.9%

Sources: Motley Fool, Motley Fool CAPS.

Whether you're keeping an eye on the industry stalwarts like Estee Lauder or are watching an up-and-comer like American Oriental Bioengineering, it pays to watch. We can help you keep tabs on your companies with My Watchlist, our free, personalized stock tracking service. Click here to start now.