Nokia (NYSE: NOK ) has launched "Glam Me," a camera app for taking and editing self-portraits on all Nokia Lumia smartphones running Windows Phone 8 in an effort to capitalize on what it calls the "selfie" phenomenon, the love of taking self-photos with phones.
The app allows a "slick range of beauty enhancing effects, such as teeth whitening and skin smoothing." Users can also alter their self-snapshots with visual effects that include making them look like a sketch, an oil painting, or a magazine cover.
Nokia says selfies are "a true phenomenon" among young people in Asian countries -- especially China. Developed in Beijing, Nokia hopes that Glam Me will appeal to the "young, social, and design-conscious" everywhere. Glam Me also lets users compare photos before and after editing.
In developing Glam Me, Nokia focused on providing accurate face detection, camera effects, and beauty enhancement features.On Nokia Lumia phones, Glam Me can be launched as its own stand-alone application or selected through the viewfinder.
Once finished taking a picture, Glam Me lets users send photos via email, SMS or through social networks like Facebook or Weibo in China.