Nokia (NYSE: NOK ) has launched the Nokia 105 in India, marking the end of only black-and-white screens for simple voice-and-text phones in India.
The Nokia 105 features a full-color display, a built-in flashlight, and a speaking clock. Basic features are also included like FM radio, pre-loaded games, and multiple alarm clocks. As Nokia's most affordable phone, the Nokia 105 is priced at around $20 (or 1,249 Indian rupees).
Given the phone's price range and standby time of up to 35 days, the Finnish company hopes to make inroads in developing countries. In addition, Nokia says the phone will make a great back-up for higher-end customers.
To attract customers, the Nokia 105 takes design concepts from Nokia's Lumia smartphone line. The phone comes with rounded edges and is available in black and the "iconic" Nokia cyan. The changes should provide consistent branding across the company's phones.
In the company's blog, Nokia India's Viral Oza said the Nokia 105 is "the ideal handset for first time buyers to enjoy the benefits and experiences of mobility."
India Times reports that the phone is the successor to the Nokia 1280, which has sold more than 100 million units to date.