A Strategy for All Situations

For a long time, I've felt like the cat who caught the canary. Despite having been a Fool since 1994, I've been using stock options this past decade, and realized years ago what a strategic, useful, and profitable tool they can be -- even for a long-term stock investor. While options earn returns in the near term, measured in months or a few years, your stocks can be left alone to generate returns over many years, so you have the best of both investing worlds: near-term and long-term gains.

But that's not all. With sensible options strategies, you can earn extra returns on your favorite stocks whether they go down or stay in the same range for months. You can also set up strategies to buy more shares of your favorite companies at lower prices, and get paid a profit if your buy price doesn't come along. On the flip side, when you're ready to sell a stock, options can net you a higher sell price on your shares, or pay a profit even if your desired sell price hasn't materialized yet. These are just two simple examples -- there's actually an options strategy for just about any situation imaginable.

Stocks, meanwhile, are a binary investment: They only go up or down. And they're meant to be long-term investments. Options are a more flexible tool, offering profits in a wide variety of situations, usually measured in months. Still have doubts? Let's run through a few examples.

Buying a stock cheaper
Cisco (Nasdaq: CSCO  ) was recently trading around $24 per share. Assume you would like to buy shares of the tech giant, or add to your existing shares, but only at a lower price. Rather than sit and hope that a better deal comes along, you could write ("sell to open") put options expiring in July 2010 with a $22 strike price. These options will pay you about $1.50 per share today, and that money is yours to keep. If you write one contract, you'll be paid $150 before commissions because each option contract represents 100 shares of the stock.

So, you write the option, get paid the premium, and then wait. If Cisco is below $22 by your option's July expiration date, you'll "put" the shares into your account -- in other words, you get to buy the shares and own them for the long haul. You still keep the $1.50 per share you were paid to write the options, so your actual buy price on the stock is just $20.50, or more than 10% below today's price. Well done!

Now, if Cisco is above $22 by expiration, you just keep the $1.50 per share (which equates to a 6.8% return on your potential $22 buy price in under six months), the option expires, and you can consider your next move -- perhaps writing more put options for more income and another shot at buying Cisco cheaper. As long as you believe in Cisco and the valuation you're targeting, you can employ this strategy repeatedly. But if you think Cisco is going to keep trending higher, you may want to own some shares, too.

There's nothing unusually risky about this put-writing strategy as long as you have the means to buy the stock if it declines. Mathematically, put-writing is less risky than buying a stock outright at today's higher price. The strategy is simply a way to buy a company you like if it declines to your desired price or lower by your option's expiration, or to be paid income if not. If you think, for example, that Novartis (NYSE: NVS  ) is a good business at a good price, then writing puts on the stock is a sensible strategy, one that will could pay you regularly, or (if Novartis declines enough) end up netting you shares at a lower, better buy price.

The two main risks: The stock you're targeting soars, and you don't own any shares yet (which is why we often suggest owning at least a partial position, along with writing puts); or, the stock tanks far below your net buy price. So selling puts might not be a great strategy for purchasing volatile binary-outcome stocks -- startup biotechs like Cell Therapeutics (Nasdaq: CTIC  ) and CEL-SCI (AMEX: CVM  ) , and solar stocks such as SunPower (Nasdaq: SPWRA  ) and LDK (NYSE: LDK  ) come to mind.

Ready to sell a stock
For this example, let's say you're ready to sell a stock if the right price comes along. Assume you own at least 100 shares of eBay (Nasdaq: EBAY  ) , recently trading around $22. If shares were to reach $26 soon, you'd think they were overpriced, and you'd happily take your profit and go. Today, you could write $26 strike price call options on eBay that expire in July 2010, and be paid $1.25 per share. That money is paid to you now and yours to keep.

Assume the stock ends the July expiration date anywhere below $26. You keep that $1.25 per share (which equates to a nearly 6% yield on the stock's current price, earned in under 6 months), and you keep your shares, too. As the options expire, you can consider your next move, perhaps writing new covered calls for another payment.

However, if eBay is at or above $26 by the expiration date, your shares are "called" away from your account, sold at $26. You still keep the $1.25 per share, so your effective sell price is $27.25, a price you believe overvalues the stock. You've actually earned additional profits while selling a stock you wanted to sell anyway. The main downside to covered calls: If eBay soars to any price above $30 by July, you would still be on the hook to sell your shares at a net $27.25. But if eBay goes down, at least your covered calls earn you a profit while you wait for it to recover.

Options are strategic tools, not speculation
If you use the handle of a screwdriver to attempt to turn a screw, you won't be happy with the results. Like any tool, your outcome with options depends on how you use them. Options are great tools when used strategically, utilizing what you already know about a good business and its valuation. Warren Buffett has written put options (just like our first example on Oracle) to buy shares of Coca-Cola cheaper long ago, and recently he was writing puts on Burlington Northern to buy more shares before he announced he’d acquire the whole company. To learn much more about options and our favorite strategies -- ones I've used publicly in real-money portfolios for years -- or to find out more about Motley Fool Options, just enter your email below to receive our free educational booklet on options.

This article was originally published on August 5, 2009. It has been updated.

Jeff Fischer (TMF Fischer) is advisor of Motley Fool Pro and Motley Fool Options. Jeff doesn’t own shares of any company mentioned. eBay is a Stock Advisor recommendation. Motley Fool Options recommended a bull call spread on eBay. Novartis is a Global Gains pick. Coke is an Income Investor and Inside Value selection. The Fool has a disclosure policy.


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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 09, 2009, at 5:47 PM, rscheno wrote:

    In the Cisco put example, you say "you get to buy the shares". I believe it would be more accurate and instructive to say that you MUST buy the shares because that's the obligation you make when you sign the put contract. You don't just get to keep the $150 and walk away. btw - I view you guys as one of the most credible sources out there. Don't think you were meaning to mislead.

  • Report this Comment On December 12, 2009, at 9:53 AM, icewares wrote:

    I don't know where you shop (maybe you have a corner-source that trades in irregulars), but I can't buy calls on CVM ... where are you seeing that!

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