A Strategy for All Situations

For a long time, I've felt like the cat that caught the canary. Despite being a Fool since 1994, I've been using stock options this past decade and realized years ago what a strategic, useful, and profitable tool they can be -- even for a long-term stock investor.

While options earn returns in the near term, measured in months or a few years, your stocks can be left alone to generate returns over many years, so you have the best of both investing worlds: near-term and long-term gains.

But that's not all. With sensible options strategies, you can earn extra returns on your favorite stocks whether they go down or stay in a range for months. You can also set up strategies to buy more shares of your favorite companies at lower prices and get paid a profit if your buy price doesn't come along.

On the flip side, when you're ready to sell a stock, options can net you a higher sell price on your shares, or pay a profit even if your desired sell price hasn't materialized yet. These are just two simple examples: There's actually an options strategy for just about any situation imaginable.

Stocks, meanwhile, are a binary investment: They only go up or down. And they're meant to be long-term investments. Options are a more flexible tool, offering profits in a wide variety of situations, usually measured in months. Still have doubts? Let's run through a few examples.

Buying a stock cheaper
Coach (NYSE: COH  ) was recently trading around $57 per share. Assume you would like to buy shares of the handbag giant or add to your existing shares, but with the stock trading at a moderate 22 times earnings, you want a slightly lower price to give you a better margin of safety.

Rather than sit and hope that a better deal comes along, you could write ("sell to open") put options expiring in May 2011 with a $50 strike price. These options will pay you about $3 per share today, and that money is yours to keep. If you write one contract, you'll be paid $300 before commissions because each option contract represents 100 shares of the stock.

So, you write the option, get paid the premium, and then wait. If Coach is below $50 by your option's May expiration date, you'll be "put" the shares into your account -- in other words, you get to buy the shares and own them for the long haul. You still keep the $3 per share you were paid to write the options, so your actual buy price on the stock is just $47, or 20% below today's price. Well done!

Now, if Coach is above $50 by expiration, you just keep the $3 per share (which equates to a 6% return on your potential $50 buy price in under six months), the option expires, and you can consider your next move -- perhaps writing more put options for more income and another shot at buying Coach cheaper. As long as you believe in Coach and the valuation you're targeting, you can do this strategy repeatedly. But if you think Coach is going to keep trending higher, you may want to own some shares, too.

There's nothing unusually risky about this put-writing strategy as long as you have the means to buy the stock if it declines. Mathematically, put-writing is less risky than buying a stock outright at today's higher price. The strategy is simply a way to buy a company you like if it declines to your desired price or lower by your option's expiration, or to be paid income if not.

Another example
(NYSE: FDX  ) and United Parcel Service (NYSE: UPS  ) have scale and networks that give them an enormous advantage over potential entrants. Those competitive advantages mean writing puts is a sensible strategy for either of these companies. It's one that could pay you regularly, or (if they decline enough) end up netting you shares at a lower, better buy price.

The two main risks: Your stock soars and you don't own any shares yet (which is why we often suggest owning at least a partial position, along with writing puts), or it tanks far below your net buy price.

In other words, selling puts might not be a great strategy for purchasing binary outcome stocks. Despite the high prices their puts fetch, solar stocks such as Evergreen Solar (Nasdaq: ESLR  ) and JS Solar (Nasdaq: JASO  ) , which need solar energy to become cost-competitive with traditional sources, or left-for-dead stocks like YRC Worldwide (NYSE: YRCW  ) wouldn't be great candidates for this strategy. For binary outcome stocks, another options strategy called a straddle often makes more sense.

Ready to sell a stock
For this example, let's say you're ready to sell a stock if the right price comes along. Assume you own at least 100 shares of Starbucks (Nasdaq: SBUX  ) , recently trading around $30 -- near the high of its 52-week range. If shares were to reach $32 soon, you'd think they were overpriced and not about to soar based on the introduction of some revolutionary new product, so you'd happily take your profit and go. Today, you could write $32 strike price call options on Starbucks that expire in April 2011 and be paid $1.54 per share. That money is paid to you now and is yours to keep.

Assume the stock ends the October expiration date anywhere below $32. You keep that $1.54 per share (which equates to a 5% yield on the stock's current price, earned in under five months), and you keep your shares, too. As the options expire, you can consider your next move, perhaps writing new covered calls for another payment.

However, if Starbucks is at or above $32 by the expiration date, your shares are "called" away from your account -- sold at $32. You still keep the $1.54 per share, so your effective sell price is $33.54, a price you believe overvalues the stock. You've actually earned additional profits while selling a stock you wanted to sell anyway. The main downside to covered calls: If Starbucks soars to any price above $32 by April, you would still be on the hook to sell your shares at a net $32. But if Starbucks goes down, at least your covered calls earn you a profit while you wait for it to recover.

Options are strategic tools, not speculation
If you use the handle of a screwdriver to try to turn a screw, you won't be happy with the results. Like any tool, your outcome with options depends on how you use them. Options are great tools when used strategically, utilizing what you already know about a good business and its valuation.

Warren Buffett has written put options (just like our first example on Cisco) to buy shares of Coca-Cola cheaper long ago, and recently he was writing puts on Burlington Northern to buy more shares before he announced he'd acquire the whole company.

To learn much more about options and our favorite strategies -- ones I've used publicly in real-money portfolios for years -- or to find out more about Motley Fool Options, just enter your email in the box below. If you do, you'll get new a free report with options strategies.

This article was originally published on Aug. 5, 2009. It has been updated.

Jeff Fischer (TMF Fischer) is an advisor of Motley Fool Pro and Motley Fool Options. Jeff doesn't own shares of any company mentioned. Coca-Cola is a Motley Fool Inside Value pick. Coach, FedEx, and Starbucks are Motley Fool Stock Advisor selections. Coca-Cola and United Parcel Service are Motley Fool Income Investor choices. The Fool owns shares of Coach, Coca-Cola, FedEx, and United Parcel Service. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (3) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 30, 2010, at 8:11 PM, MaxTheTerrible wrote:

    As I said in another thread already a frequently overlooked downside of covered call strategy is that you are effectively locked into owning the stock until your calls expire. In your Starbucks example, say the shares rise above $32 in February and by April go back down to $25..? In "normal" circumstances you would sell at your $32 trigger point and realize a profit (bigger than premium from selling the option), but if you sold/wrote covered call you wouldn't be able to sell the stock (unless you are willing to go "naked"), since your call options will rise in price with the stock and the price of covering the call option will negate any benefit in rising stock price.

  • Report this Comment On December 01, 2010, at 11:58 AM, salsasal wrote:

    I never understand why so many authors write articles such as these as if this is some original strategy.

  • Report this Comment On December 03, 2010, at 11:49 PM, scanlin wrote:

    It may not be original but it can be effective. Surprisingly few people use these techniques regularly. And there are also less experienced option investors who benefit from having these strategies laid out for them. It may be old hat to you but it is a well written piece that explains the techniques clearly.


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