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With the European crisis having already pushed one financial company into bankruptcy and seemingly getting more unsettled every day, even long-term investors are on edge. But rather than simply watching your hard-earned money go up in smoke like it did in 2008 and early 2009, you can take steps to protect yourself against further losses in the stock market.

Of course, that protection isn't free, and it doesn't necessarily come cheap. But if you'd rather be safe than sorry -- or you're hoping to profit from a downward move on a particular stock -- then there's a simple options strategy you can use: buying put options.

Join the dark side
Most investors tend to be naturally optimistic, looking for their investments to go up over time. By comparison, relatively few investors use bearish strategies extensively. One reason is that the risk-reward equation from bearish trades like short-selling can be scary. When you buy a stock, the most you can lose is what you paid for it; but when you sell a stock short, you can lose far more than the then-current value of the stock if it soars.

Put options are a great way to control your risk of loss while still benefiting if the underlying stock goes down. To buy a put option, you choose a stock, a length of time for the option to remain active, and an exercise price at which you'd like to sell your shares. You then pay a premium to whoever sells you the option. In exchange, you have the right to sell those shares at any time until they expire for the agreed-upon price.

That puts you in control of your option strategy. If the stock drops below the exercise price of the option, you can go ahead and use the option to sell your shares above the now-fallen market price. Conversely, if the shares don't fall that far, you're under no obligation to sell -- you can just let the option expire unused. Either way, though, the premium you paid upfront is a sunk cost, either offsetting the profit if you exercise or representing a loss if you don't. Still, that can be a small price to pay compared to the big losses that outright short-selling can incur -- or the lost profits that come from selling a stock outright to prevent possible losses.

Are put options too expensive?
As an illustration, let's take a look at some much-hated stocks from Motley Fool CAPS. These picks are all bottom-rated one-star stocks that some would see as good short candidates. Here they are, along with prices for representative put options:


Current Price

Put Option

Option Price

Pharmasset (Nasdaq: VRUS  ) 129.16 February $110 6.50
MBIA (NYSE: MBI  ) 10.90 February $9 1.12
Qihoo 360 (NYSE: QIHU  ) 18.40 March $15 1.65
Green Mountain Coffee Roasters (Nasdaq: GMCR  ) 56.04 March $50 5.85
TiVo (Nasdaq: TIVO  ) 9.48 May $8 0.89
Dunkin' Brands (Nasdaq: DNKN  ) 25.22 March $22.50 1.50
Tesla Motors (Nasdaq: TSLA  ) 30.89 March $27 2.40

Source: Yahoo! Finance. Prices as of Dec. 8 close.

As I said before, buying puts can be pretty expensive. Based on the prices above, getting even partial protection from major declines will cost you 5% to 10% or more of the stock's price, and you only get that protection for a few short months. There are cheaper options out there, but they give you even less protection.

The upshot is that you can't really expect to use put options as a permanent insurance policy against losses. They're really best for short-term hedges when you expect important news to have an impact on the shares, such as Pharmasset's imminent takeover from Gilead Sciences, the investigation of Green Mountain's accounting practices, or MBIA's ongoing lawsuits with big banks.

Keep your options open
Buying puts can protect you from losses or help you make profits from the short side. But it's just one way you can use options to make big money.

This month, we're offering you a free look at the Fool's "Options University." It's only available for a limited time, though, so go ahead and enter your email address in the box below now to learn more about how options can fit into your portfolio.

Fool contributor Dan Caplinger puts on his happy face when talking about puts. He doesn't own shares of the stocks mentioned in this article. Motley Fool newsletter services have recommended buying shares of Green Mountain, Gilead Sciences, and Tesla, as well as creating a lurking gator position in Green Mountain. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool's disclosure policy gives you the protection you need.

Read/Post Comments (3) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 09, 2011, at 2:17 PM, tgauchat wrote:

    Even with disclaimers, suggesting the purchase or trading of options in a one page sales oriented article is irresponsible. It's like telling the uninformed they can make money playing Blackjack in Vegas if they realize a little card counting helps.

    Options are priced to ensure net profit (on average) to the well capitalized and highly experienced professionals. That pricing ensures net losses to all the little guys who are snared into this trap by greed or poor "advice" like this.

  • Report this Comment On December 09, 2011, at 2:21 PM, Forward23000 wrote:

    I wouldn't buy any of these companies regardless!

  • Report this Comment On December 12, 2011, at 11:43 AM, skm1965 wrote:

    tgauchat is right.This writer is wasting our time.

    Short interest dropped from over 4 mil. to 3 VRUS.

    I sold my shares at 134$/share and bought ACHN,IDIX,INHX--- done well sofar.

    Need suggestions like that.

    AMRN is down--Should one buy? Any thoughts?

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Dan Caplinger

Dan Caplinger has been a contract writer for the Motley Fool since 2006. As the Fool's Director of Investment Planning, Dan oversees much of the personal-finance and investment-planning content published daily on With a background as an estate-planning attorney and independent financial consultant, Dan's articles are based on more than 20 years of experience from all angles of the financial world.

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