Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Say It Isn't So, WSJ: A Tab?

The Wall Street Journal is going tabloid? Is nothing sacred? Does this mean we'll be picking up our trustworthy edition of the Journal every morning to find headlines like these?

The Real Story Behind Those Analysts' 'Cozy Relationships!'

Is Oracle Really in Bed With Microsoft?

Confirmed! Bill Gates Actually an Alien!

OK, not really, but it's fun to imagine the revered Dow Jones (NYSE: DJ  ) publication running the salacious and titillating headlines so typical of the infamous tabloid publications we see in the supermarket. In truth, the Journal is going tabloid, but only in its overseas editions, and only as a cost-cutting measure.

In reality, the switch to a tabloid format refers to the size of the paper, rather than the content. Journal readers have long been familiar with the larger broadsheet style; the tabloid format is smaller and more compact, and it's being implemented overseas in an effort to save money. Dow Jones says it should save as much as $17 million from the format change beginning in 2006, with current-year savings running around $5 million after expenses.

The change is scheduled to occur in mid-October. The U.S. edition will remain a broadsheet. Competitor The Financial Times, which is published by Pearson (NYSE: PSO  ) , has reported no plans to change its format. The Journal also competes for advertisers and readers with The International Herald Tribune, which is owned by the New York Times (NYSE: NYT  ) .

A number of British newspapers, including The Times and The Independent, converted to a tabloid style in 2003, resulting in increased circulation numbers, as well as greater cost savings. The Asian Wall Street Journal (which will also receive a name change, to Wall Street Journal Asia) has a circulation of almost 81,000 subscribers; Wall Street Journal Europe has more than 86,000 subscribers. The online version of the paper -- -- is the nation's largest paid-subscription news website, with some 731,000 subscribers. The papers will also cut down on the number of stock quotes printed, since it's believed that most people get quotes online these days.

The shakeup is part of a broader plan to rejuvenate sagging readership, as former Journal devotees have increasingly turned to The Financial Times and even newsweeklies like The Economist. Dow Jones pulled the plug on its weekly Far Eastern Economic Review a few months ago because of lackluster performance. It purchased MarketWatch last year for $528 million but reported flat earnings this past February.

There are also plans to introduce a Saturday edition of The Wall Street Journal for U.S. readers. And, in a major change for the gray, staid publication, there will be splashes of color. While it might not make reading business news more entertaining, it will serve to give the paper's targeted readers -- the 30- to 40-year-old middle-manager demographic -- a quicker grasp of the day's news, while still offering in-depth coverage.

Although the Journal will undoubtedly stick to reporting financial news and maintaining a pro-business editorial slant, it's too bad, in a way: Most of us are still not certain whether Bill Gates is actually human -- or really is an alien. That story would be fun to read -- especially in the Journal.

Check out these related Foolish articles:

Fool contributor Rich Duprey reads the Journal daily, but he does not own any of the stocks mentioned in the article.

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 492023, ~/Articles/ArticleHandler.aspx, 5/24/2016 11:44:41 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Rich Duprey

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time.

Having made the streets safe for Truth, Justice and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. So follow me on Facebook and Twitter for the most important industry news in retail and consumer products and other great stories.


Today's Market

updated Moments ago Sponsored by:
DOW 17,703.13 210.20 1.20%
S&P 500 2,073.49 25.45 1.24%
NASD 4,847.31 81.53 1.71%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

5/24/2016 11:28 AM
NYT $11.98 Up +0.18 +1.53%
The New York Times CAPS Rating: **
PSO $11.88 Up +0.18 +1.54%
Pearson PLC (ADR) CAPS Rating: *****