The online jeweler's stock is rising on the success of its high-end business. Can other product offerings shine, too?
May 18, 2007 at 12:00AM
I recently had the opportunity to interview Blue Nile (NASDAQ:NILE) President Diane Irvine. As I was preparing for that interview, I asked Fool co-founder Tom Gardner his thoughts on the big question for the online jeweler. Tom mentioned Blue Nile's success with its high-end business and suggested that I ask whether the company might start offering other luxury items.
Is jewelry just the beginning for Blue Nile? Could Blue Nile become the Amazon (NASDAQ:AMZN) of luxury goods?