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Jamba Liar

I've owned a lot of frustrating stocks in my life, and Jamba Juice parent Jamba (Nasdaq: JMBA  ) is starting to climb up there. The company announced preliminary second-quarter results yesterday, and they're as lumpy as a Jamba Juice smoothie during a power outage.

Really.

Jamba grew its top line by 14% to $89.6 million during the second quarter. That is better than the 9% advance that Wall Street has been expecting, but don't look for growth at the store level. Comps fell by 3.3%.

Expansion is driving the burst. The company tacked on 27 new company-owned store locations during the period. It watches more than 645 stores total, with plans to open 90 company-owned stores this year. It is looking for franchisees to open another 30 units, less than the 50 franchised locations it once figured would pop up in 2007. I hope the franchisees aren't getting cold feet over the store-level decline or Jamba's own inability to turn a consistent profit.

The company blames the same-store weakness, in part, on California weather. It's an odd crutch, given that West Coast chains like Jack in the Box (NYSE: JBX  ) , California Pizza Kitchen (Nasdaq: CPKI  ) , and Chipotle (NYSE: CMG  ) all posted great comps this past quarter. Sure, there are different dynamics behind ducking in for a refreshing smoothie fix and grabbing a full meal, but why is Jamba Juice struggling?

From Starbucks to bucking stars
A few months ago, I was proclaiming Jamba to be the Starbucks (Nasdaq: SBUX  ) of juice bars. I've been inside a half-dozen locations, and they all ooze with feel-good energy boosts. As with Starbucks, patrons are passionate about the product. They never flinch as they pay more for a beverage than they would for a combo meal at a fast-food joint down the road.

Maybe it's just me, but I always seem to walk into Jamba Juice stores that are a whirlwind of activity. The feverish tapping of a blender being emptied into a tall polystyrene cup keeps the beat going long after I've left the store.

I realize that not every smoothie on the menu is good for you, but at least I feel good about what I'm consuming. Besides, the company has been beefing up its collection of healthy slurps. Its latest line of functional smoothie products offers nutrients and antioxidants that tackle everything from fat to cholesterol. If Coca-Cola (NYSE: KO  ) is moving in that direction with vitamin-stoked drinks and metabolism enhancers, it's good to see Jamba ahead of the curved bottle.

Unfortunately, the fundamentals aren't following suit. It seems as if every few weeks, Jamba is creeping lower into the single digits. If the trend continues, you'll be able to exchange a single share certificate for a 16-ounce smoothie.

Right place, right time, wrong stock
It's sad, but true. Jamba should be in a much better place right now. It has seasoned leadership. It's got a former Burger King (NYSE: BKC  ) president as its CEO. Its chairman served as Wayne Huizenga's right-hand man. It has a great concept that practically runs itself as a license to print money. It shouldn't be hog-tied to weather conditions in any single market given its success in new markets.

The rub is that it's not printing money. That blender tapping I keep hearing? It's actually the sound of me and my fellow investors getting hammered. Jamba won't be reporting the rest of its fiscal second-quarter numbers until the end of the month, but I'm not all that upbeat, given the troubling comps.

I'm not going to bail on the company, and that's why owning it has been so frustrating. I'm a realist. I understand that profitability is going to be erratic as the company builds out its company-owned store empire. That doesn't come cheap. Still, why is it that Chipotle -- another fast-growing chain with a similar base of self-owned locations -- is hitting the cover off the ball every quarter?

Why isn't a company charging better than $5 for a cup of blended fruit rolling in more dough than a California Pizza Kitchen kitchen? The company has had a few quarters under ballyhooed leadership, so it's not as if shareholders haven't been patient.

So I'll keep holding, slurping, and lying to myself. Maybe there's a functional smoothie in there that can jog my memory or buck me up for the coming earnings report. 

Chipotle was recommended in both Motley Fool Hidden Gems (B Shares) and Rule Breakers six months ago. Coca-Cola is an Inside Value recommendation. Forget functional smoothies for a moment. Feed your brain (and perhaps your wallet) with a free 30-day trial subscription to any of the Fool's newsletters.

Juice your memory by checking out:

Longtime Fool contributor Rick Munarriz is about a 10-minute walk from a Jamba Juice, and he makes that trek often. He does own shares in Jamba. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy, and it comes with a free immunity boost.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 14, 2007, at 5:35 PM, winedt wrote:

    Doesn't it strike you that 23% of Jamba's stock is sold short? Given the company has all it needs to do well, at least part of the stock decline has to be speculative

  • Report this Comment On August 14, 2007, at 6:36 PM, RoperYeah wrote:

    I would be concerned....I have kept my eye on a fairly new Jamba Juice at a large and busy Gold's Gym in Raleigh, NC---it is almost always empty---that is with 90-100 degree weather.

    On the other hand the others listed in this article seem quite busy......

  • Report this Comment On August 23, 2007, at 4:35 PM, tles wrote:

    Imagine for a moment. Jamba Juice opens each new store by giving away free smoothies to each resident (no strings attached)within a 3-5 mile radius of the new store location. Imagine once the free smoothie coupon is redeemed another smoothie coupon is given for a buy 1 get 1 free. Of course, this strategy is to weaken or eliminate competition. Let's face it, no matter how great the products or services of a local smoothie competitor may be-they can't compete against free. Imagine now who is paying for this anti-competitive, lackluster, and failing strategy? Or to put another way-how much in dividends are being paid out by Jamba Inc.

  • Report this Comment On September 13, 2007, at 4:45 PM, gnutt wrote:

    You really need to re-look at your assumptions about this company. First, the smoothie business most assuredly does not run itself. It is in truth a hard business with exacting standards and requires a lot of hands-on effort. Look at store level management to see where the basic problems are.

    Next, smoothies are generally consumed by a demanding customer who cares more about what goes into their cup than the average consumer. They notice and respond to things like contamination issues, which JJ has had in high profile cases the past few months.

    Third, there are more than a few entries on the Jamba menu that are a far cry from healthy fare. JJ talks about whole foods and nutrition, they just don't deliver. And you won't build real customer loyalty that way.

    Lastly, JJ may have the most stores, but they don't have the best product in terms of either taste or function. Other concepts have superior products (privately held Smoothie King comes to mind). A good chunk of JJ's size came through acquiring smaller chains, not real growth. That emphasizes size over quality, and makes them weaker fundamentally than they might appear.

  • Report this Comment On September 22, 2007, at 12:41 PM, njbrewer wrote:

    Sounds like you are in denial, Rick. You make a great case for dumping the stock based upon management's inability to execute, but close by saying you will hang on. I love their smoothies too, but a great product doesn't mean a great stock. Why sink money into the Jambas of the world when you have great growth stories like Chipotle and Buffalo Wild Wings that are actually making money?

    Preaching to the choir... Kurt

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