Nice Skate Trick, Zumiez

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Everybody's bent out of shape worrying about terrified consumers (and lower retail spending), but skaters and other board sports and action sports enthusiasts don't seem to pay the greater economy any mind, judging by Zumiez's (Nasdaq: ZUMZ) same-store sales for September.

The retailer, which provides board sports-related apparel and merchandise, reported a September same-store sales increase of 13.9%, versus a strong showing last year this time, when it increased comps by 14.9%. Zumiez's total sales increased 11.8% to $32.1 million.

It's not much of a stretch to imagine this could bode well for Volcom (Nasdaq: VLCM), one of the companies that supplies board sports-related clothing to Zumiez and other retailers. After all, it looks like the teens who are into board sports came out in force to shop in September. It'll be interesting to see how Abercrombie & Fitch's (NYSE: ANF) Hollister concept does, as well.

Shares of Zumiez, a small cap that also happens to be a Motley Fool Hidden Gems pick (as is Volcom), jumped in after-hours trading last night, and I'm not surprised; many investors have been expecting a modest or maybe even dour September from many retailers. I find Zumiez a pretty compelling stock idea, but buying shares at 40 times forward earnings, which outpaces expected growth, sounds like a bit of a daredevil move to me (and no, I could never even stand on a skateboard). I'd rather wait for a bit of a discount -- it's been known to happen, after all.

Maybe I'm just chicken, though; I know Zumiez shareholders have been enjoying this wild ride, and the company's definitely showing solid signs of ongoing growth and success.

Zoom through some related Foolishness on Zumiez:

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  • Report this Comment On October 11, 2007, at 11:52 PM, essnerific wrote:

    since i have been skateboarding for 20 years i thought i'd give my take.

    you see it's funny from my point of view, because skateboards hate zummies. it's like the west 49 of the US. if skateboarders had their way all these stores would be gone. these are the guys shutting down all the local retailers that actually skateboard. the people shopping at zummies, are the moms, or the kids that don't know whats up.

    i wouldnt want to put my money into a chain that caters to skateboards, even though most people that really skate, hate them.

    want proof? tell me one pro skateboard that lowers himself to ride for zummies. i'll save you the time. zero.

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Zumiez, Inc.

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