Many legitimate skate or surf tricks involve going fakie (also known as riding backwards). But Volcom's
Second-quarter net income... well, ouch. Talk about a faceplant. Volcom posted a profit of a mere $872,000, or $0.04 per share, compared to $4.8 million, or $0.20 per share, this time last year. Revenue dropped 25%, to $54.2 million. Gross margin dropped to 48.6% of sales, from 48% a year ago. This epic fail is a far cry from the gains that fellow sports brand Under Armour
Given Volcom shares' dive today, investors seem to be focusing on the company's dismal third-quarter guidance, which landed well below analysts' current estimates. Even more chillingly, Volcom said the revenue it gets from Pacific Sunwear
It's hard to find many bright spots in this earnings release. Volcom does have a great balance sheet, with $96.2 million in cash and equivalents and no significant debt. That improves the company's odds of survival, but does nothing to quell worries about Volcom's overall direction.
Is the Volcom Stone gathering moss?
Volcom's "youth against establishment" ethos still fascinates me; the company's dedication to that creed seems a lot more authentic than that of many niche youth retailers. (Don't get me started on Hot Topic
In 2007, the company halted a decade-long sponsorship of the annual Warped Tour music festival, deciding to hold its own event with bands from its in-house music label instead. The Warped Tour has real "street cred" among the demographic Volcom covets, and abandoning it for Volcom's own show might have been a mistake. From what I can gather, Volcom Entertainment bands are touring individually this year, which pales in comparison to the fairly awesome lineup the 2009 Warped Tour has assembled.
In the conference call, management insisted that the Volcom brand's still going strong. CEO Richard Woolcott said Volcom was named the No. 1 brand in action sports by several industry reports. The company is still involved in many promotional initiatives, such as the "Let the Kids Ride Free" contest, a new surf movie called BS!, and the X-Games, where it will advertise its road-tested denim.
I'm sometimes tempted to buy shares of this Motley Fool Hidden Gems pick, but I never quite pull the trigger. Right now, I'm feeling even less inclined than usual. The nasty economic environment is just the tip of the iceberg in Volcom's path. Can the company keep its young customers feeling -- and loving -- its rebellious vibe? Today's quarterly tidings give yet another reason to wait for the next wave.
Got firsthand feedback on how Volcom's faring? Think bailing on the Warped Tour was a big mistake? Sound off on Volcom in the comments below.