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Why I'm Down More than 70%, and How You Can Avoid My Mistakes

As any graduate of Alcoholics Anonymous knows, the first step to setting out on the proper path is admitting your weakness. In that spirit, I'm writing about my biggest mistake during the bear market. Here. Publicly. For the whole world to see.

After all, if legendary investor Peter Lynch of Fidelity Magellan fame could publicly admit to holding AIG and Fannie Mae at the end of 2008, what's an analyst like me got to lose?

I hope two things come of my story:

  1. Someone, somewhere out there learns something from my mistakes.
  2. Having studied psychological commitment and consistency in Dr. Robert Cialdini's classic work Influence: The Psychology of Persuasion, I hope that my public commitment to avoid repeating these mistakes prevents me from falling victim to them again.

Mea culpa
My greatest investing failure of the past year has been my investment in Allied Irish Banks. To date, I'm down 75% (not long ago, I was down more than 90%, but the stock has recently climbed upward).

True, it's not quite as big a loss as those suffered by investors in Anthracite Capital (NYSE: AHR  ) , Converted Organics (Nasdaq: COIN  ) , NCI Building Systems (NYSE: NCS  ) , Sterling Financial (Nasdaq: STSA  ) , and South Financial Group (Nasdaq: TSFG  ) over the past 12 months. But what consolation is a few percentage points' difference when you've lost 75% of your initial investment?

And yet, painful though that loss is, seeing how avoidable this was in hindsight hurts even more.

Perhaps the only comforting thought can be found in Warren Buffett's last Berkshire Hathaway annual report. Buffett writes that he also suffered a significant loss by investing in Irish banks. Some have speculated that AIB was among them. If so, at least I was fooled alongside a much better investor.

Following the crowd
I first went wrong in falling prey to social proof. I put too much weight on the research, opinions, and actions of others, without thinking through my investment decision for myself and deciding whether it made sense in my portfolio.

Prior to my purchase of Allied Irish Banks, it had been recommended in our Global Gains newsletter service and purchased by the team heading up our real-money Million Dollar Portfolio real-money service. Advisors in both services wrote that the stock was trading with low historical and relative multiples, a very attractive dividend yield, and a significantly undervalued price.

While they made compelling arguments, I failed to carefully evaluate whether I agreed with their assessments. And I became even more hooked as these fellow analysts also began purchasing Allied Irish Banks for their personal portfolios.

As a result, I also began to give in to confirmation bias -- where I sought out opinions that further confirmed my buy decision, rather than seeking a contrarian opinion that might indicate danger ahead.

Seth Jayson, co-advisor of our Motley Fool Hidden Gems newsletter service, recently shared with me that confirmation bias is one of the most common predispositions investors face. He explained that truly great investors develop an ability to honestly look at both sides of an investment thesis.

Anchoring in loose sand
As if those errors weren't enough, I also became anchored to the price at which each service recommended the stock. I fixated on those price points; in my mind, anything lower than their entry prices became a clear bargain.

So, when Allied Irish Banks fell another 50% from the most recently recommended price, the stock became twice as attractive to me, as did the doubled dividend.

These mistakes fed off each other, collectively convincing me to overlook my normal investment process. I took shortcuts. I failed to perform as much research as I typically do. I fell in love with the stock, viewing it as mostly upside, without truly understanding the risks and pressure points. And I didn't even consider the possibility of a suspended dividend (which later came true).

The company -- which, hurt by the falling Irish economy, needed to boost its construction and development loan reserves -- was much more complicated than I originally thought. Andy Cross, also co-advisor at Hidden Gems, recommended to me that investments should always pass what he calls "Einstein's razor," which dictates that an investment thesis "should be made as simple as possible, but no simpler." The complexity of Allied Irish Banks forced me to look to other investors, bypassing my own investment process.

Lessons learned
The key takeaways from my mistakes, then, are:

  1. While it can be helpful to look at the opinions of others, you still need to carefully consider whether you agree with their investment theses. Even if Allied Irish Banks had risen 75%, it still would have been a mistake for me to buy it, because I hadn't sufficiently examined the reasons for owning it. You must be able to distance yourself from the positions of people you respect.
  2. It's much better to leave a stock's price history out of your analysis, so that you're not tricked into a value trap. Companies can, and often do, change. Western Refining (NYSE: WNR  ) might have seemed like a bargain at the start of 2009, when it was down more than 50% from the previous year. But it doesn't seem like it would have been wise to buy -- the stock is down more than 20% from the beginning of 2009. SunPower (Nasdaq: SPWRA  ) shared a similar fate. 
  3. It's best to simply bypass investments that are too complex, or that you're not certain you solidly understand.

These takeaways -- and countless other investor psychology topics -- are heavily studied by Hidden Gems advisors Seth Jayson and Andy Cross as they seek out the world's top small-cap companies. That has now become an even higher priority for them as they construct a real-money portfolio of their best small-cap ideas for our Hidden Gems newsletter service.

Not only can you see their buy guidance right now, but they're also offering you the chance to read their research so you can see if you agree with their analysis. Click here for a free guest pass -- there's no obligation to subscribe.

Already subscribe to Hidden Gems? Log in here.

This article was originally published April 14, 2009. It has been updated.

Adam J. Wiederman owns shares of Allied Irish Banks and Berkshire Hathaway. The Motley Fool used to own shares of Allied Irish Banks, which is a former Global Gains recommendation. It owns shares of Berkshire Hathaway, an Inside Value and a Stock Advisor recommendation. The Motley Fool's disclosure policy likes to learn from its mistakes.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 27, 2009, at 12:18 PM, Teacherman1 wrote:

    You haven't lost anything unless you sold it. You simply delayed your profit.

    I guess the difference is between investing long term and investing (or trading/speculating) in the shorter term.

    I bought AIB with my eyes wide open, after doing my own research, and without knowing anything about Motley Fool buying or recommending it.

    You have probably taken all of the paper losses you are going to take on it. Just relax, forget about it, and in a couple of years you can write about how you made a good investment for the wrong reasons.

    JMO and worth exactly what I am charging for it.

    Hope you had a nice Thanksgiving.

  • Report this Comment On November 27, 2009, at 1:15 PM, amboy54 wrote:

    Thanks, for the lessons. I'll always remember what you said: "I first went wrong in falling prey to social proof. I put too much weight on the research, opinions, and actions of others..."

  • Report this Comment On November 28, 2009, at 11:58 AM, Barbaines wrote:

    Analysts are idiots. They tell you to sell what you should buy. They tell you to buy what you should sell. Those stocks you mentioned at the beginning of your article are the very same ones I bought when they plunged. A month later they went up be 75-100% and that's when I sold them. They're down again and will most likely buy them next week and sell them in January or Feb when they double.

  • Report this Comment On November 28, 2009, at 11:59 AM, Barbaines wrote:

    Analysts are idiots. They tell you to sell what you should buy. They tell you to buy what you should sell. Those stocks you mentioned at the beginning of your article are the very same ones I bought when they plunged. A month later they went up be 75-100% and that's when I sold them. They're down again and will most likely buy them next week and sell them in January or Feb when they double.

  • Report this Comment On November 28, 2009, at 12:23 PM, Barbaines wrote:

    If you're still thinking that stocks are a long term investment you are wrong. The way to make money on stocks is to hold them for a month or so. Nothing is sustainable these days. You look at google, msn, and mcdonalds as safe long term investments??? Think again... what if a disgruntled google employee decides to wipe out the entire executive staff? What will happen to their stock? Precisely! Or someone laces some arsenic in a series of mcdonald burgers. What will happen to their stock? Precisely! If you think the windows platform is always going to be our platform... think again. You don't think the Japanese, chinese, germans, or russians are trying to come up with something better? It's not a matter of if but when this day arrives: What will happen to their stock? Precisely!

    We make rocket science out of analyzing these stocks. It's really simple: Buy low, sell high. But we don't do this because of these analysts. We ask so many question when the only question we should ask is one: What's the likelihood of this firm being in business next year. If the answer is YES, very likely, then that's all you need to know. Sooner or later any company will have a bad earning quarter. People will sell, Its stock price will fall, analysts will downgrade the stock, and so on and so forth of bad news and speculations. A $20 stock is down to $1.24. That's when you buy it because the answer to the question, "will this company be still in business next year," is YES. Also what happens to the stock price when everyone is done selling? Yup it goes up. Even if it only goes up to $1.62 you make a profit! Then the next quarter, when the news is somewhat neutral or slightly positive, your $1.24 investment becomes $2.75. You sell. It's that simple. Then you will not be in the situation as the author of this article above who lost 75%.

    Case in point... I bought NCS when it was $1.90 a few months ago. When it hit $3.80 I sold. Now it's down to that price again so I will buy and sell when it hits $3.00

  • Report this Comment On November 28, 2009, at 12:24 PM, Barbaines wrote:

    If you're still thinking that stocks are a long term investment you are wrong. The way to make money on stocks is to hold them for a month or so. Nothing is sustainable these days. You look at google, msn, and mcdonalds as safe long term investments??? Think again... what if a disgruntled google employee decides to wipe out the entire executive staff? What will happen to their stock? Precisely! Or someone laces some arsenic in a series of mcdonald burgers. What will happen to their stock? Precisely! If you think the windows platform is always going to be our platform... think again. You don't think the Japanese, chinese, germans, or russians are trying to come up with something better? It's not a matter of if but when this day arrives: What will happen to their stock? Precisely!

    We make rocket science out of analyzing these stocks. It's really simple: Buy low, sell high. But we don't do this because of these analysts. We ask so many question when the only question we should ask is one: What's the likelihood of this firm being in business next year. If the answer is YES, very likely, then that's all you need to know. Sooner or later any company will have a bad earning quarter. People will sell, Its stock price will fall, analysts will downgrade the stock, and so on and so forth of bad news and speculations. A $20 stock is down to $1.24. That's when you buy it because the answer to the question, "will this company be still in business next year," is YES. Also what happens to the stock price when everyone is done selling? Yup it goes up. Even if it only goes up to $1.62 you make a profit! Then the next quarter, when the news is somewhat neutral or slightly positive, your $1.24 investment becomes $2.75. You sell. It's that simple. Then you will not be in the situation as the author of this article above who lost 75%.

    Case in point... I bought NCS when it was $1.90 a few months ago. When it hit $3.80 I sold. Now it's down to that price again so I will buy and sell when it hits $3.00

  • Report this Comment On November 28, 2009, at 5:20 PM, tnordloh wrote:

    Why are we re-posting this article, with these minor cosmetic changes? Write some new material.

    http://www.fool.com/investing/small-cap/2009/10/22/why-im-do...

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