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Rising Star Buy: Chiquita Brands

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This article is part of our Rising Star Portfolios series.

I'm just going to put this out there: I love bananas. They are tasty. They are convenient. They can be used to slip up the Mario Kart character chasing you. Today, I'm putting my money where my mouth is and buying Chiquita Brands International (NYSE: CQB  ) , the leading banana seller in Europe and runner-up in the U.S.

When life gives you bananas ...
I'm not going to dip bananas in chocolate and call them dessert. The banana business hasn't exactly been sweet over the past half-dozen years. Higher European Union banana tariffs have dented profitability, severe natural disasters have wiped out entire banana farms, and fuel prices -- a key cost in transporting bananas -- have gone through the roof.

Chiquita's situation five years ago was especially ugly. On top of the industry headwinds, in 2006, the company was looking at net debt of nearly $1 billion (for a company with a market cap of less than $700 million!), a recently canceled dividend, and negative earnings.

... make banana cream pie
My, how things have changed! The banana business is still facing challenges, but Chiquita today is a world away from the Chiquita of 2006. Led by CEO Fernando Aguirre, who took over in 2004, Chiquita's business has transformed from smushy and bruised to firm and ripe for our picking.

Aguirre has tackled every issue head-on. Reacting to industry headwinds, he geographically reworked the company's banana sources. Chiquita grows about one-third of its own bananas and buys the rest, mostly from Latin America. In the past five years, Chiquita has spread out its farms both within that region (mitigating the effects of any one tropical storm) and outside the region (mitigating the effects of the EU tariffs, which apply to bananas grown in Latin America). Even better, those tariffs are now being gradually reduced over the coming years.

Chiquita is also better positioned to withstand rising fuel costs. In 2007, Chiquita sold its fleet of refrigerated cargo ships and leased them back. In addition to receiving some cash to pay down debt and extending maturities on its loans, the transaction freed Chiquita of the burden of dealing with ship ownership, thereby allowing management to focus on reworking the banana business.

Ripening up the business
Besides dealing with industry headwinds, Aguirre has retooled the core Chiquita business. In 2005, bananas accounted for 98% of operating profit; in 2009, that figure was down to 72%. But banana sales haven't declined; Chiquita added salads and healthy snacks to its repertoire. Under the Fresh Express brand, Chiquita commands a dominant 38% of the U.S. pre-packaged salad market, 16 percentage points more than the second-place brand from Dole (NYSE: DOLE  ) .

Chiquita's fresh snacks include prepackaged fruit, such as Chiquita Apple Bites and Chiquita Pineapple Bites, and the most popular fruit smoothie drink in Europe, Just Fruit in a Bottle, for which Chiquita has partnered with Danone to expand distribution. Chiquita has become a healthy snack innovator; in fact, Aguirre has a standing goal of generating 5% of revenue from products launched in the previous three years.

Chiquita's balance sheet is unrecognizable compared with that of five years ago. In 2006, net debt stood at $964 million even before taking into account operating leases on its cargo ships; in the latest quarter, it was a mere $454 million -- a whopping 53% lower in less than four years. Chiquita continues to devote cash flow to paying down its debt, and lower interest payments will continue to make the business more profitable.

Peeling back the ... peel
Chiquita's valuation is all about margins. Banana supply -- and therefore, prices -- is volatile, but generally, operating margins have run about 8%, and I see no reason for any permanent decline, especially with the EU tariffs slowly evaporating. Margins on salads and healthy snacks, on the other hand, have been climbing -- they've run 12.5% for the year to date, finally surpassing those on bananas.

For my base case, I assume a conservative 7% margin on bananas and 10% on salads, giving an intrinsic value of about $15.50. Even if banana and salad margins fall to 6% and 7%, respectively, the value holds around $11.50, only about 15% below today's price. On the other hand -- and here is where it gets interesting -- if Chiquita can keep salad margins around 12% and hold banana margins at 2009 levels of 8.2%, we're staring at a $25 stock, almost a double from today's price.

A lovely bunch of -- oh, that's coconuts
Chiquita is a small, niche business led by an able CEO with a plan. I'll be starting with a roughly 2% position and recommend you do the same.

If we continue to see improvement -- debt levels coming down, margins increasing and stabilizing -- you can expect me to add to our position. In the meantime, share your thoughts, questions, and concerns on our discussion boards.

This article is part of our Rising Star Portfolios series, where we give some of our most promising stock analysts cold, hard cash to manage on the Fool's behalf. We'd like you to track our performance and benefit from these real-money, real-time free stock picks. See all of our Rising Star analysts (and their portfolios) here. 

Neither Alex Pape nor The Motley Fool owns stock in any company mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (6) | Recommend This Article (22)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 28, 2010, at 2:50 PM, RHinCT wrote:

    "...firm and ripe for our picking."

    I thought everyone knew that bananas have to be picked green.

  • Report this Comment On December 28, 2010, at 4:58 PM, XMFPapester wrote:

    RHinCT - Haha, but right you are. After all my research on Chiquita, I know far more about banana farming and distribution than I ever suspected I would. Chiquita has devised quite an elaborate system whereby they pick their bananas (green, as you said) and then place them into special boxes. In those special boxes, Chiquita bananas are ripened under ripening lights while in transport so they are optimally ripe when they reach their end destination, usually retailers. This is in contrast to most other suppliers, whose bananas change containers frequently during the distribution process, causing more bruising and shorter ripe lifetimes for the bananas.

    Actually, as a result of Chiquita's banana-shipping prowess, they have just begun selling individual bananas (yes, in cute individual banana sleeves) to convenient stores and the like. For most banana sellers (bananiers, if you will), that just isn't economically feasible, but Chiquita has this down to a science.

    See, I told you I know more than you'd ever care to on the subject.

  • Report this Comment On December 28, 2010, at 5:17 PM, 0000000000000041 wrote:

    There aren't many corporations with a worse history of human rights violations. They can keep their bananas and their stocks. I'd rather starve and be broke than support them in any way.

  • Report this Comment On December 29, 2010, at 9:04 AM, Fringlish1 wrote:

    Wow. Just a short bit of researching does reveal a troubling past. "Bananas stained with blood" does not sound like the type of company I want to invest in.

  • Report this Comment On December 29, 2010, at 12:45 PM, XMFPapester wrote:

    JesseJamesA & Fringlish1:

    In no way do I want to downplay the human rights violations of Chiquita's history, but I believe they are just that - history. This is a different company, led by an entire new management team and with almost all new directors. I'd like to direct you to a detailed post I made going into the details on this...

    Thanks for your comments!


  • Report this Comment On December 29, 2010, at 1:24 PM, 0000000000000041 wrote:

    Thanks for the reply Alex.

    It does appear as though the company is making an attempt to straighten out and I commend that.

    However, this is a company with a history of 70+ years of murder, imperialism, bribes, exploiting workers, etc. I hope the new board members and officers prove that they half a conscience, but it will take a lot more than 6 years to convince me.

    Chiquita recently sponsored the PGA tour "Chiquita Classic" and donated all ticket sales to charity. The organizations that benefited from the sales were mostly local (Cincinnati) charities, where Chiquita's headquarters are located. I would love to see a major fundraiser by Chiquita where the money is donated to charities in Guatemala, Colombia, and the other places that were exploited for so long by United Fruit/Chiquita Brands International.

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