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Stock Picks With Chicks: Never Pay Retail

With the 2010 holiday season behind us, we're getting a good sense of how the "new normal" is reshaping our shopping habits. As it turns out, the "new normal" is a lot like the old normal:

  • Shoppers still gravitate toward brand names.
  • Our hearts soar at the sight of a bargain.
  • And rather than settle for subpar off-brand bounty, we'll do without or wait for our favorite four-letter word: s-a-l-e.

In other words, give us goods at either end of the frugal-fancy spectrum. Think Tiffany and Target. Coach and Costco (Nasdaq: COST  ) .

Woe is the retailer that is neither a high-end merchant nor a low-priced retailer. That leaves you languishing in the unexciting middle with department stores like Dillard's and Bon-Ton. And these days, the middle of the road is the surest route to mediocre returns in retail.

But a couple of companies have nailed the "new normal" just right by catering to brand-conscious bargain hunters. Investors, allow us to introduce to you the "off-price retailer."

Why pay full price? 
"Off-price" retailers give consumers the best of both worlds, buying excess inventory from high- and low-end stores, then reselling it at discounts somewhere in the neighborhood of 20% to 70% less than the usual retail prices.

Retailers like Big Lots (NYSE: BIG  ) , Stein Mart (Nasdaq: SMRT  ) , Syms (Nasdaq: SYMS  ) , DSW (NYSE: DSW  ) , and (Nasdaq: OSTK  ) all fit into the general "off-price retail" subsector.

But by far, the two leaders -- both in size and execution -- are TJX (NYSE: TJX  ) and Ross Stores (Nasdaq: ROST  ) . These stores set the standard for the entire discount merchant category. And at these prices, well, we're willing to load them both into our stock shopping basket. Here's why:

Ross and TJ Maxx are blessed with big-time name recognition among consumers, and broad geographical reach. TJX, the No. 1 off-price retailer, operates 2,800 stores in the U.S., Canada, and Europe under the names T.J. Maxx, HomeGoods, and Marshalls. Ross operates 1,057 stores in 27 U.S. states and Guam; most are Ross Dress for Less stores, while 67 are dd's DISCOUNTS.

Many investors go wrong by lumping these stores into the same retail basket as general discounters and department stores. Shoppers who frequent Ross and TJX's concepts aren't looking to pick up a party frock, canned goods, toilet paper, and Halloween candy. And even -- selling lingerie and lawnmowers -- isn't a perfect apples-to-apples comparison.

Its laser-sharp focus on clothing (women's, men's, juniors, children), accessories, and housewares (decor, dishes, etc.) makes off-price retail a category unto itself.

How the bargain behemoths stack up
Check out the comparisons of some financial metrics for TJX, Ross, and close competitor Syms -- which unlike some of the other off-price retailers named above, also focuses for the most part on apparel.


Revenue Growth (TTM)

EPS Growth (TTM)

Gross Profit


Debt-to-capital ratio


TJX Cos. 9.3% 36.7% 27.0% 20.3% 13
Ross Stores 11.0% 40.0% 26.9% 10.5% 14
Syms 45.5% N/A 39.2% 19.4% 16

Sources: Capital IQ, a division of Standard & Poor's, and Yahoo! Finance. N/A = not applicable.

As you can see, TJX and Ross have strong revenue and earnings growth, comparable gross profit, and low debt-to-capital ratios.

Regarding Syms, investors should bear in mind that even though its revenue growth looks impressive, it's also a much smaller retailer. It operates just 48 stores, mostly concentrated on the East Coast. Its purchase of bankrupt Filene's Basement last year has helped boost its revenue growth in the near term, but it's still a small fry in the off-price retail space, and a far more speculative stock for investors because of its tiny size. Its market cap is a mere $103.3 million.

Even more heartening are the many reasons why one could believe off-price retailers have a lot of growth ahead of them. "Fast fashion" -- cheap, limited-stock fashions from places like H&M and Forever 21 -- have helped increase the acceptance of off-price retailers in general.

Treasure hunting is always in vogue
If you haven't been to a Ross, TJ Maxx or Marshalls lately, grab your keys and go. Now. You might be surprised to find one right in your neighborhood.

Meanwhile, the poor economic climate has allowed off-price retailers to set up shop in high-rent places like Manhattan. Further capitalizing on others' misfortune, Ross and TJX have been snapping up unsold inventory from a wider variety of designers, thus appealing to an even broader clientele who can find more quality goods and more varied offerings than ever before.

The entire runway of fashion can be had at a fraction of the cost, from Calvin Klein to Kenneth Cole to Nike to Nine West. And we haven't even gotten to the juniors section yet.

But sometimes you have to dig for it. Some consumers may complain that they'd prefer a more serene shopping experience, but for others, the thrill of the chase is crucial to off-priced retailers' appeal.

Costco CEO Jim Sinegal has said that the "scavenger hunt" mentality makes shopping at his stores exciting. Consumers respond enthusiastically to the prospect of picking through merchandise in hopes of discovering high-end merchandise at rock-bottom prices.

That same emotional appeal is in play at Ross and T.J. Maxx -- neither "new" or "old" normal, but just plain human-nature normal. As far as value-oriented investing goes, these two stocks are perfect bargains to put in your basket for 2011.

Costco is a Motley Fool Inside Value selection. Coach and Costco are Motley Fool Stock Advisor picks. The Fool owns shares of Coach, and Costco. Try any of our Foolish newsletter services free for 30 days.

Alyce Lomax and Dayana Yochim do not own shares of any of the companies mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (4) | Recommend This Article (13)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 07, 2011, at 8:11 PM, Corporality wrote:

    I love you gals! Great advice as usual. The Taps rendition is that one of my less laudable civil war ancestors is credited with writing, er, maybe stealing Taps writing down the notes and taking credit for it. He also took part in a scheme to manipulate the price of gold. Gotta love those stained ancestors, they're so much more interesting. I wonder what he should have invested in round the 1860's. I'll bet he should have payed better attention to his wife.

  • Report this Comment On January 09, 2011, at 5:23 PM, suazt wrote:

    I like ‘BIG’ but waiting to pick it up below $29 (currently overbought) and then will ride till $34. Read my article at…

  • Report this Comment On January 11, 2011, at 11:12 AM, cattywampus wrote:

    Your thoughts mirror my experiences with the 4 women in my family. When I ask about cosmetics, clothes shopping, tanning and other feminine activities in my family (T.J. Maxx, Ross and Target) all come up on the radar screen. Guess what gift cards were in the stocking? I was out casing the T.J. Maxx for foot traffic before Christmas. I guess when you see a business with the double door system to control heating or cooling costs, it is a good sign. Wooo!! better main line some testosterone and talk about guns my voice just went up a couple of octaves. Dayana I was hoping you would play Boggie Woggie Bugle Boy. P.S.Thinking about how to case the tanning salons for foot traffic without the swat team hauling me off to jail.

  • Report this Comment On January 12, 2011, at 12:08 PM, XMFSchool wrote:

    Cattywampus -- yup, T.J. Maxx/Marshalls, Ross and Target have become destination shops for consumers since '08. As we mentioned in the video, TJX and ROST have an added appeal for "treasure hunters" among us since they are mostly buying overstock inventory. (Though I do believe that some manufacturers produce goods solely for the off-price market, and not just their outlet mall namesakes.)

    Be sure to check out our take on cosmetics companies (spoiler: thumb's up for Estee!).

    Also, you and Corporality got me thinking that maybe we should start taking musical requests. I've got an Emenee toy chord organ ready to debut on Fool TV!



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