I've never been terribly impressed by email encryption expert Zix
But Zix is making some very smart moves these days:
- The company has extracted itself from its money-losing electronic prescriptions service and now reports its remains as a discontinued operation.
- Government requirements for secure communications play right into Zix's hands.
- Most importantly, the company is learning how to get some help from its friends.
To that third point, a growing network of third-party resellers of Zix services now contribute 53% of the fourth quarter's new business, up from just 33% in 2009. Google
The stock is still on the pricey side, and I'm not convinced that Zix deserves that kind of premium, but the company may prove me wrong if its third-party sales efforts continue to bear this kind of tasty fruit.
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