V Is for Video

It's been a busy month for Verizon Wireless and its fledgling V Cast video-streaming service. Today the company announced a deal with Revver.com after sealing the deal earlier this week with Google's (Nasdaq: GOOG  ) YouTube.

Verizon Wireless customers will now have the option to stream the more popular videos on the Revver video-sharing site. The concept may be similar to the more popular YouTube functionality, but the Revver model makes this unique.

See, unlike YouTube, Revver slaps a small ad at the end of every uploaded video and shares the proceeds with the creator of the video. It's a model so compelling that even YouTube's most subscribed property -- LonelyGirl15 -- has decided to go with embedded Revver versions of its video series for its stand-alone website.

The Verizon Wireless deal won't be any different, with Revver promising a 50-50 split with the video creators of the proceeds that it stands to receive from Verizon Wireless. Verizon Wireless, a joint venture between Verizon (NYSE: VZ  ) and Vodafone (NYSE: VOD  ) , is good for the money. V Cast subscribers pay either $3 a day or $15 for a month of unlimited basic video offerings.

Viral videos are perfect for the platform. Like song clips, they're brief streams that can be consumed completely in as little as a minute or two. Some of the more popular streams last mere seconds.

When Verizon launched V Cast last year, it pitched the service using celebrities like Kid Rock, Christina Aguilera, and Shaq in its commercials. Yes, it's amusing to know that the "clip culture" revolution has made celebrities out of bumbling news reporters, tumbling cheerleaders, and fumbling teens mixing Diet Coke and Mentos. Last I checked, though, they also work for a lot less than the Shaqs and Aguileras of the world.

It's a perfect combination, and now we have Revver making sure that Verizon Wireless can cash in with a clean conscience, knowing that aspiring filmmakers and fortunate blooper snappers will also be enriched along the way.

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Longtime Fool contributor Rick Munarriz is a "clip culture" junkie. He does not own shares in any of the companies in this story. He is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.The Fool has a disclosure policy.


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