Quick Take: Wal-Mart Evaporates

Common sense, born in Europe, is gradually taking hold right here in the U.S.A.

For years, Europe's consumer-goods titans have pushed the eminently sensible idea of selling concentrated detergent, rather than the bigger, more diluted versions we mainly see on the shelves of U.S. supermarkets. Last year, America's Procter & Gamble (NYSE: PG  ) joined Unilever (NYSE: UL  ) in selling concentrated bottles of detergent at Wal-Mart (NYSE: WMT  ) stores in the U.S. This morning, Wal-Mart announced that it's taking the next logical step down the continuum -- promising to sell only concentrated liquid laundry detergents in the U.S. According to the retail giant, the switch will save 95 million pounds of plastic resin, more than 125 million pounds of cardboard, and 400 million gallons of water.

It's a decision calculated to satisfy the "Greens," but they shouldn't be the only ones cheering. Wal-Mart shareholders can expect their firm to save an unspecified, but presumably significant amount on the cost of packaging all that watered-down detergent, not to mention the cost of lugging it around the country on fossil fuel-burning trucks. And the PR value? Priceless.

This is an unqualified win for Wal-Mart. Sears (Nasdaq: SHLD  ) , Costco (Nasdaq: COST  ) , and Target (NYSE: TGT  ) ? The bottle's in your court now.

Read/Post Comments (0) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 537518, ~/Articles/ArticleHandler.aspx, 10/28/2016 6:19:23 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 9 hours ago Sponsored by:
DOW 18,169.68 -29.65 -0.16%
S&P 500 2,133.04 -6.39 -0.30%
NASD 5,215.97 -34.29 -0.65%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/27/2016 4:01 PM
WMT $69.83 Up +0.24 +0.34%
Wal-Mart Stores CAPS Rating: ***
COST $150.86 Down -0.12 -0.08%
Costco Wholesale CAPS Rating: ****
PG $86.58 Down -0.82 -0.94%
Procter and Gamble CAPS Rating: ****
SHLD $11.17 Up +0.23 +2.10%
Sears Holdings CAPS Rating: *
TGT $67.62 Down -0.97 -1.41%
Target CAPS Rating: ***
UL $41.75 Down -0.02 -0.05%
Unilever CAPS Rating: *****