Oh My, Kohl's, That Was Dreadful

Recs

4

The only good thing Kohl's (NYSE: KSS) can say about 2007 is that it's over. What began as a year filled with promise, ended in a wash-out. The fourth quarter was just the icing on the ... sorry, no cake this year for Kohl's.

Fourth-quarter sales inched up 0.7%, with comps falling 4%. But like most retailers, the fourth quarter in 2007 had an extra week that added $200 million to the company's total sales. An apples-to-apples comparison shows that sales actually rose approximately 4.5%.

To lure in customers to help boost sales, the company had to implement markdowns. Consequently, the gross margin dipped 110 basis points. That, coupled with expenses rising 90 basis points, resulted in earnings per share of $1.31. That represents an 11.5% decline from last year's fourth quarter, though a penny better than the consensus analyst estimate. Gross margin dipped 110 basis points, while expenses grew 90 basis points, but 10% worse than the low end of guidance from the end of the third quarter.

Management did offer cautious guidance for 2008 -- comps flat to down 3%, and first-quarter earnings per share of $0.50-$0.54. The stock is off 40% from its high 10 months ago; the company is in good company with fellow department store competitors J.C. Penney (NYSE: JCP), and Macy's (NYSE: M) in basically promising nothing for next year.

Call me a Fool (and many of you will), but I stand by my selection of Kohl's as a prime pick in retail at this point. I was very encouraged to see inventory levels back where they should be -- down 2.6% on a per-store basis compared to the ominous 17% bloat we saw at the end of the second quarter.

Think of it this way. The slowdown in apparel sales has come on very rapidly. Kohl's didn't see negative comps until August. By that time there was very little the company could do about the holiday season, orders for merchandise were already locked in. But management has reacted quickly, taken its markdown lumps, and is ready to move into the new season with its stocks (relatively) clean. 

Don't expect Kohl's, or other apparel retailers like Limited (NYSE: LTD) and Gap (NYSE: GPS) to make a quick run here. Prime stock picks rarely do. But I'll be surprised if this stock doesn't recover a healthy chunk of its prior P/E multiple in 2008.

Related Foolishness:

Closed for 15 months – opening 10 days only! Get notified ahead of time as our expert portfolio manager invests $1 MILLION in the best opportunities from across The Motley Fool’s premium investment services. This is the first open since August 2008, by invitation only. Enter email below.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 588637, ~/Articles/ArticleHandler.aspx, 11/10/2009 4:30:59 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

The Must-Read Story on Fool.com
Health-Care Reform: A Tale of Two Chambers

Related Tickers

11/9/2009 4:01 PM
GPS $22.92 Down -0.11 -0.48%
The Gap, Inc. CAPS Rating: **
JCP $31.24 Up +0.72 +2.36%
J.C. Penney Compan… CAPS Rating: **
KSS $56.97 Up +0.29 +0.51%
Kohl's Corp CAPS Rating: **
LTD $18.73 Up +0.55 +3.03%
Limited Brands Inc… CAPS Rating: **

Community: Investing Wiki

Term Of The Hour

Chief Financial Officer: A Chief Financial Officer aka CFO is a corporate officer, often of a public company, whose primary responsibility is the management of financial risks for said company.

Want to learn more or edit this definition?
Click here to read more!