The Smart Way to Bottom-Fish

If you're still in the market for stocks -- and we think you should be -- there's no shortage of attractive bargains out there. But trying to choose among all those cheap shares is like trying to catch falling knives: If you're not really careful, you'll end up with nothing but a bloody hand.

Of course, if safety's what you want, then you can wait out the recent market turmoil on the sidelines by holding substantial amounts of cash. With short-term Treasuries yielding around 2%, though, every day you're in a money-market fund means another day of losing purchasing power to inflation.

Isn't there a better way? There is -- with an old strategy that's been out of favor for quite a few years.

Dollar-cost averaging: It's back!
If you want to start moving back into the market, but aren't sure that the worst is over, dollar-cost averaging is a good compromise. If stocks continue to fall, then you'll have limited your losses by not spending all your capital all at once. If they rebound, however, you'll earn some gains that you would've missed by keeping all your money in cash.

Although most people think of dollar-cost averaging as a strategy for mutual funds, the rise of low-cost discount brokers has made it a viable strategy for individual stocks and ETFs as well. As an example, take a look at some promising stocks we surveyed at the beginning of the year. Say one investor decided to jump in all at once with a $6,000 investment on Dec. 31, while the other used dollar-cost averaging by buying $1,000 in shares in each of the past six months.


With Dollar-Cost Averaging

Without Dollar-Cost Averaging

American Eagle Outfitters (NYSE: AEO  )



Buffalo Wild Wings (Nasdaq: BWLD  )



General Electric (NYSE: GE  )



Johnson & Johnson (NYSE: JNJ  )



Garmin (Nasdaq: GRMN  )



Marvel Entertainment (NYSE: MVL  )



Starbucks (Nasdaq: SBUX  )



Source: Yahoo Finance. Final values as of Jun. 30, 2008. Dollar-cost averaging example assumes purchase on last trading day of each month.

As you can see, going with a dollar-cost averaging strategy over the past six months helped cushion some of the losses in several of these stocks.

The shortcomings of dollar-cost averaging
Like most strategies, dollar-cost averaging doesn't always work well. Historically, stock prices have risen far more often than they've fallen. Under those normal conditions, studies have shown that you're better off taking the plunge all at once. You can see that in our example -- with advancing stocks like Marvel and Buffalo Wild Wings, you would've done better buying in a single purchase.

But academic studies can't account for the psychological impact of immediate losses on your investments. There's nothing more depressing than putting your money into a promising stock, only to see its price drop right after you buy. If it drops far enough, you might second-guess your thought process and dump the stock -- often at exactly the worst time.

So even if dollar-cost averaging leaves some money on the table, its downside protection, along with the calming effect it has on your nerves, could make it the right way to go for you.

More on making the best of bad markets:

Starbucks is a Motley Fool Inside Value pick. Garmin is a Motley Fool Global Gains pick. Buffalo Wild Wings is a Motley Fool Hidden Gems recommendation. Johnson & Johnson is a Motley Fool Income Investor selection. Starbucks, Marvel, Garmin, and American Eagle Outfitters are Motley Fool Stock Advisor recommendations. The Fool owns shares of Starbucks, Buffalo Wild Wings, and American Eagle Outfitters. Try any of our Foolish newsletters today, free for 30 days.

Fool contributor Dan Caplinger has been dollar-cost averaging for his daughter's account for nearly two years now. He owns shares of General Electric and Starbucks. The Fool's disclosure policy has perfect timing.

Read/Post Comments (2) | Recommend This Article (9)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 09, 2008, at 4:47 PM, waynekoh wrote:

    Yes I would agree that in the face of volatility, dollar-cost averaging (a.k.a "Drip in money) is one of the best strategies that reduces the risk of market timing.

    Next, one should adopt a core-satellite approach to manage an investment portfolio.

    Lastly, rebalance the portfolio at least once a year.

    Conclusion: Drip-in-money + Core-Satellite Allocation + Annual Rebalancing.

    I have created a chart & table that shows a quick relation between the assets' annualised returns versus the respective IRR (internal rate of return). See my blog article:

  • Report this Comment On July 09, 2008, at 6:06 PM, abbeymoney wrote:

    I use Sharebuilder for my monthly investing plan and their fees are small. This strategy has lessened the pain this year and should pay dividends in the future.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 681247, ~/Articles/ArticleHandler.aspx, 10/21/2016 9:47:02 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,061.89 -100.46 -0.55%
S&P 500 2,130.57 -10.77 -0.50%
NASD 5,238.15 -3.69 -0.07%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 9:30 AM
AEO $17.41 Down -0.09 -0.51%
American Eagle Out… CAPS Rating: ****
BWLD $139.95 Up +0.50 +0.36%
Buffalo Wild Wings CAPS Rating: *****
GE $28.47 Down -0.60 -2.06%
General Electric CAPS Rating: ****
GRMN $48.00 Down -0.59 -1.21%
Garmin CAPS Rating: **
JNJ $114.06 Down -0.81 -0.71%
Johnson and Johnso… CAPS Rating: ****
MVL.DL $54.08 Down +0.00 +0.00%
Marvel Entertainme… CAPS Rating: ****
SBUX $53.51 Down -0.08 -0.15%
Starbucks CAPS Rating: ****