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As an investor, you probably already know that a company's balance sheet can tell you what it owns and what it owes. But you may not know that many of the numbers on the balance sheet represent accounting logic, and not necessarily the true value of the assets being reported. If you're relying on that balance sheet to make investing decisions, be forewarned: Even legal numbers can bear no resemblance to what the items being reported are really worth.

For instance, after eBay (Nasdaq: EBAY  ) purchased Skype, a huge portion of the purchase price was reported on eBay's balance sheet as a financial asset called "goodwill". Yet when eBay announced a massive goodwill write-off associated with that purchase, a large chunk of that hypothetical asset simply disappeared. Likewise, Cisco (Nasdaq: CSCO  ) wrote off about $2.5 billion in inventory back in 2001, largely because it no longer thought it could sell those products.

Ouch!
With the stroke of a pen, billions of dollars of what an investor may have considered a company's net worth can simply be eliminated. Such is the nature of a balance sheet. Assets get reported there -- often at some price linked to their historical cost -- until they're scrapped, sold, amortized away, or determined to be worthless and written off entirely.

What does that mean to you as an investor? Simply this: Searching for stocks trading at bargain-basement prices requires far more than a simple screen for a low price-to-book ratio. If the book values of the company's assets don't accurately reflect what they're really worth today, you might wind up with a whole lot less for your investing dollar than you were expecting.

Housing's crumbling foundation
Consider what's happening right now in the housing market, and to the lending institutions that make a large chunk of their money loaning money to homeowners. The burst bubble stranded the homebuilders with a huge chunk of unsold inventory on their balance sheets. If that inventory doesn't move, it will need to be either discarded at a loss or written off entirely.

The same burst bubble means that banks that loaned out cash near the peak now have major problems. Many of the loans sitting as assets on their books  are no longer covered by the value of the homes securing those loans. While the vast majority of borrowers will likely keep making their payments, the heavily leveraged nature of the banking industry will magnify the losses from those who default. Foreclosures themselves are expensive, and in a deflating housing market, the banks will likely get only a fraction of what they're owed from any resale of foreclosed homes.

Deceptively cheap stocks
As a result of these very real problems, homebuilders and banks will have difficulties collecting cash for their assets; many carry market prices dramatically below their reported book values. For instance:

Company

Price-to-Book Ratio

Wachovia (NYSE: WB  )

0.46

Washington Mutual (NYSE: WM  )

0.27

Beazer Homes (NYSE: BZH  )

0.30

Standard Pacific (NYSE: SPF  )

0.21

National City (NYSE: NCC  )

0.20

Source: CapitalIQ as of Aug. 26.

While many of the companies on this list will likely survive this crisis, their price-to-book ratios are extremely low for very good reasons. The market is expecting further asset writedowns that will knock even more assets off their balance sheets. As a result, their book values should be viewed with a jaundiced eye; they don't provide the backstop they would if the banks' assets could all be readily converted into cash.

Find true values
A company's book value is only as strong as the assets that appear on its balance sheet. If they can't be readily converted into cash, they may as well not exist at all. Unless you're expecting a liquidation sale, a firm's earnings potential is far more important than what it owns.

That's why at Motley Fool Inside Value, our primary focus is on operational metrics and cash flow production, rather than pure asset plays. Over time, the ability to generate money for a company's owners counts most.

If you're ready to graduate from simple ratio-based investing, and focus on what the companies behind your stocks can truly deliver to you, join us at Inside Value. If you'd rather kick our tires first, that's fine, too. You can take the next 30 days to look around free while you start to learn how to seek out values beyond the balance sheet. Get started now.

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At the time of publication, Fool contributor Chuck Saletta owned shares of Washington Mutual. eBay is a Motley Fool Stock Advisor recommendation. Try any of our Foolish newsletters today, free for 30 days. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 27, 2008, at 5:26 PM, rgermani wrote:

    I continue to be amazed at the inaccurate information put out by the media regarding NCC. The information is not only inaccurate and misleading, but it is very damaging. In the case of this article, it is damaging to the stockholders of NCC and more importantly to the depositors that rely on these stories to guage the financial strength of their bank. As is often reported, it is the panic caused by this inaccurate information that is the problem more so than the results/financial condition of the bank.

    The inaccurate info in this article suggests that NCC has further writedowns and their assets are over valued based on its price to book of .20 (as you report it). At todays stock close of 4.91 and the "Pro Forma Tangible book value per common share" of 6.47 as reported on the 6/30/2008 financial statement, the price to book is .76 not .2 as you report... Your number must have come before the writedown of assets, but suggests that more writedowns are coming because your number is outdated. Please get your stories straight. NCC is the number one highest capitalized large bank in the US based on tier 1 capital ratio... Please report that...

  • Report this Comment On August 27, 2008, at 9:43 PM, TMFBigFrog wrote:

    Hi rgermani,

    "Pro forma" is finance speak for "what we'd really like you to believe is..."

    .

    National City's most recent 10-Q is here: http://www.sec.gov/Archives/edgar/data/69970/000095015208006... , and it has a line that says "Book value per common share", with a value of $15.07.

    .

    Best regards,

    -Chuck

  • Report this Comment On August 28, 2008, at 12:44 AM, honestisthekey66 wrote:

    This biased piece is misleading and deceptive.

    Take Washington Mutual as an example, when WaMu’s book value is mentioned, it means tangible asset such as the buildings they own. WaMu’s book value does not include their 20 million customers, those are intangible goodwill.

    The author confessed that “a firm's earnings potential is far more important.” WaMu was ripped off by those mortgage agents who got huge commission and who helped borrowers to cheat the bank. All these losses have been written in the stock’s price. However, because of WaMu’s huge asset, 2230 branches nationwide, it is very easy for WaMu to have huge earning potential.

    The author mentioned deceptive in the piece. If there is someone who is deceptive, then that is the author who wrote this piece deceptively with misleading and deceptive intention.

  • Report this Comment On August 29, 2008, at 9:34 AM, rgermani wrote:

    Chuck,

    Your information is deceiving, mis-leading and damaging. Why would a company "really like you to believe" their book value is lower than it actually is?

    If you read the footnote directly below the book value number you quote, it clearly states that the difference between the book value and pro-forma book value represents the anticipated conversion of a large class of preferred stock to common stock. This conversion will dilute the common shareholders position and thus reduce book value per share. Chuck this has nothing at all to do with "the market anticipating further writedowns of assets" which is the entire premise of your article.

    With a tier one capital ratio of 11.1% at 6/30/2008, NCC is the highest capitalized large bank in the US... Please report that...

  • Report this Comment On September 10, 2008, at 9:15 AM, ocdgirl2000 wrote:

    In some ways this article is very accurate. You can't always go by the book value or assets REPORTED. There are factors involved, for an example, such as with ebay's "marketplaces" where they include several different sectors of the business including paypal, skype, kijii, stub hub, and then just the "core" marketplace data, where the actual online purchases occur, as the entire report of their marketplace's value.

    This specific "marketplaces" report is misleading, since they try to cover their losses with their so called "gains".

    Paypal will be their savior,(it does do very well making great profit gains!) and skype and kijii are simply second hand wannabe's that cannot come close to competing with any other similar market share.

    Ebay has been determined to imitate so many different entities that they forgot how to just focus on the one thing they were good at.Online auctions.

    They blew it, and they are in denial so badly that they will bend over backwards covering their mistake with their other market segments and acquisitions in order to disguise the failed place that once made them a super star.

    They continue to lose sellers in massive numbers, they continue to enlist retailers who can unload catalogs of expensive listings that have an almost non-existent sell-through rate in order to pump up their listing numbers in time for the quarterly reports.

    They encourage the multiple ID 's of old sellers with poor ratings, in order to pump up their "new" enlisted seller numbers, Then they talk up the dollar number of their sales by computing in their advertisers' and affiliates sales numbers, as if they were actual items that sold.(they are just services sold to unsuspecting sellers who think they need to dress up their stores) .

    The Ebay auction site is being eaten alive by parasitic advertising software marketers, and the ebay company is covering that up with a big paypal profit band-aid, that looks good on the surface, but it is NOT the whole marketplaces data number. It is only one piece of the pie.

    Ebay has refused to break down their separate segment figures for the analysts to see, so that, in itself should be a red flag, as well as the hype that gets placed in news reports by some of their "out of touch" public relations committees, who are comprised of their advertising bedfellows, and others, who purport to know the research data of feedback gathered from some obtuse group of sellers.None of this is accurate or shown in any public setting.

    It really is very deceiving, to the uneducated investor, if they do not dig a little deeper to find out what is going on inside the company, including ALL of the invested partners, which would include the many sellers inside who have voices.

    The insider's information would be even more helpful in determining what a stock is REALLY worth, as Jeetil Patel was able to discern before any of the other analysts were able to a year ago, with this stock. He must have an ebay id and he must be a participant to know so much! I would encourage anyone who is interested in buying a stock like this one, to join in and listen to the millions of participants to see what the stock is really doing inside.

    Recently, the VP of tech left very quickly, and the stock price hit the lowest it has been in years. No, it's not the economy!

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Related Tickers

2/9/2012 4:02 PM
SPF $4.73 Up +0.04 +0.85%
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Washington Mutual,… CAPS Rating: *
WB $5.54 Down +0.00 +0.00%
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NCC $1.81 Down +0.00 +0.00%
National City Corp CAPS Rating: *
BZH $3.86 Up +0.09 +2.39%
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