What to Sell in This Market

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It's true that the market tsunami has left some dirt-cheap value stocks in its wake, but if you don't have the cash to buy them, the opportunity will pass you by. Now is the time to go through your portfolio to see what you can sell to raise some cash.

Yes, many of your stocks are already trading for a loss, and yes, "buy high and sell low" is the exact opposite of how you're supposed to invest, but in today's market, selling weaker companies for a loss and reallocating the money to better investments is a sound strategy, for it will be the best-run companies that survive this storm and thrive when the market turns for the better.

At a time when you can find so many cheap stocks, it makes no sense to hold onto companies facing enormous headwinds just because they are discounted. So here are two investments to consider selling in this market and one idea for where to put your money.

Second-rate consumer services companies
With unemployment on the rise, credit card companies slashing credit limits and raising rates, and more than 7.5 million people underwater on their mortgage, the U.S. consumer is in a bad place right now with no sign of recovery in the short run.

This isn't just a cyclical spending slowdown that will take months to work itself out, either. The $6.2 trillion in debt that U.S. households took out between 2000 and 2007 fueled much of the consumer-related growth we've experienced in the past decade -- on SUVs, flat-panel TVs, and granite countertops and other luxury goods. This massive debt burden will need to be paid down before a healthy recovery can occur.

To achieve this, households will be saving more and spending less. More importantly, when they do spend they will not only be more price-conscious but more selective about where they choose to do their spending. Put simply, the stronger companies will survive, while the weaker ones will fall further. If you own the latter, they should be the first to sell from your portfolio.

While Best Buy (NYSE: BBY), for example, is naturally suffering in this climate, its financial health has long been much better than that of its second-rate competitor, Circuit City, which filed for bankruptcy earlier this month. Sadly, I don't think Circuit City will be the last second-rate retailer to file in the coming year. The market will naturally punish inefficiently run businesses, and in this market, you don't want to be betting on the weak horse.

So, ask yourself, "Are the consumer stocks I own the best-in-class?" If you're not sure, look at their margins and sales growth versus competitors and the industry at large. Along these lines, I'd much rather back top-notch names like McDonald's (NYSE: MCD) and Yum! Brands (NYSE: YUM) with their 26% and 12% operating margins, respectively, than Wendy's/Arby's Group's miniscule 5% margins.

Companies with high debt and no free cash flow
Similarly, you want to get rid of companies with excess debt on their balance sheets and negative free cash flow. When sales and earnings are down, fixed costs like interest expenses and rent payments become even more pronounced. Without free cash flow generation, the company must burn through the cash on its balance sheet, sell assets, issue stock, or borrow even more money just to make do. This is not a winning formula.

Just look at what's become of Las Vegas Sands (NYSE: LVS) this year -- it's more than 95% off its 52-week high. The casino operator hadn't generated any free cash flow in years but was armed to the teeth with long-term debt -- to the tune of $10 billion at last count. The company's solution, announced last week, was to issue an additional 181.8 million common shares to raise $1 billion -- diluting existing shareholder value in the process. A similar story of shareholder woe has also played out at Advanced Micro Devices (NYSE: AMD).

Bottom line: There's no reason to hold onto an over-leveraged company with no means of paying its debt other than at the expense of shareholders. If you own a company like this, consider selling it to free up cash.

What to buy
Even though selling for a loss may wound your pride -- no one likes to admit defeat -- you're better off sacrificing the battle to focus on winning the war. That means reallocating capital from poorly-run companies facing extreme headwinds and putting it behind well-run companies with the wind at their back.

One industry you should consider putting money behind is health care, which will benefit from the aging of baby boomers in coming decades. And talk about timing -- this market has provided us with an opportunity to buy great health care companies at great prices just as baby boomers enter retirement age. Sure, you can stock up on behemoths with hefty dividend yields like Pfizer (NYSE: PFE) and Johnson & Johnson (NYSE: JNJ), but there are also plenty of higher growth health care companies trading at substantial discounts.

In the most recent issue of Motley Fool Inside Value, the team named Quest Diagnostics a "great buy" now because:

It already benefits from the increased number of medical tests taken as we age, and that will only improve with the use of preventative measures to reduce health-care costs. Quest is a leader in innovative new tests, which carry higher profit margins. The company has paid down $435 million in debt so far this year, and it should pay down more over the next two years.

If you'd like to hear more about what the team thinks of Quest Diagnostics and other great places for newly freed up cash, consider a free 30-day trial to Motley Fool Inside Value. To get started, please click here.

Todd Wenning congratulates his beloved Cincinnati Bengals on their recent tie against the Philadelphia Eagles. (Hey, at least they didn't lose again.) Todd owns shares of Pfizer, but of no other company mentioned. Pfizer and Johnson & Johnson are Motley Fool Income Investor recommendations. Pfizer and Best Buy are Inside Value picks. Best Buy is a Stock Advisor recommendation. The Fool owns shares of Pfizer and Best Buy. The Fool's disclosure policy is more than a feeling.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 21, 2008, at 5:08 PM, jmt887 wrote:

    To: Todd Wedding (Motley Fool)

    Do some research before posting stocks to sell!

    specifically AMD. If you read the following link, they have partnered with someone thats going to invest up to 8.1 billion to erase debt and build new Foundry.

    This is one reason I never take motley Fool seriously as a resource. I have seen a lot more often then not that Motley Fool suggestions would have lost me money if I took their advice.

    https://www.fool.com/secure/CreatePassword.aspx?u=35932942&a...

  • Report this Comment On November 21, 2008, at 5:16 PM, blearynet wrote:

    Unfortunately, Inside Value has a terrible track record. The folks doing the research are apparently not so good at uncovering real value.

  • Report this Comment On November 21, 2008, at 6:03 PM, TMFDiogenes wrote:

    Hi jmt,

    AMD, since 2004, has issued almost $2.4 billion in new shares to help fund $4.1 billion in negative free cash flow.

    According to the Foundry deal I think you're referring to, it looks like AMD gets to ditch $1.2 billion of their $4.9 billion total debt. In return, they're giving Abu Dhabi a 55% stake in all of their manufacturing operations.

    http://www.siliconvalleywatcher.com/mt/archives/2008/10/adva...

    So regarding "without free cash flow generation, the company must burn through the cash on its balance sheet, sell assets, issue stock, or borrow even more money just to make do," AMD has had to issue stock, issue debt, and sell assets (cash has remained stable).

    Tough competition, that one's got.

    Ilan

  • Report this Comment On November 21, 2008, at 6:07 PM, siemak wrote:

    It is amazing how much bad mothing the Motely Fool group is taking in all their porfolios. When things go south, it seems that many investors start turning sarcastic (the wit ofthe weak!). I understand that the Fools articles are usually a single or small group opinion, and usually time will tell who is right and who is wrong. But I digress.

    I have lost considerable money following the Fool's advice but expect to make it up in the distant future. What I have an issue with the Fool is that they always tell me what to buy and when, but rarely tell me what to sell and when. Hopefully the Moteley Pro will do better, since it is more intuning in making money in bad as well as good markets. Only a long time will tell...

  • Report this Comment On November 21, 2008, at 7:19 PM, Masug wrote:

    Great advice (on the heading) - "Sell your loosers". The only issue is that almost all stocks of mine and MF services are "loosers" :)

  • Report this Comment On November 21, 2008, at 9:31 PM, sandiwa wrote:

    let's all blame tmf now why don't we. it's their fault the market is crashing. they told you to buy so buy you did. and now... my mom would always say "if they told you to jump off a cliff would you do it?" did i buy all their recommendations? no. did i do extra research? damn right. did i lose money? not unless i sell. but considering that since my portfolio's inception, the s&p is down 46% and i'm only down 12%, i'd say i'm still doing a lot better than many professional managers. i still believe i invested in good companies that are being punished unfairly. i'm glad i came across this article as i've been seriously considering selling some of my biggest losers to buy stocks that are poised to gain in this current market situation. if i had extra cash, i would buy these "losers" in an instant. you only lose money if you sell now" is not entirely correct. i say, you only lose if you sell now and get out of the market completely. good article. will definitely review my portfolio and sell some heavily punished stocks to "free up cash."

  • Report this Comment On November 21, 2008, at 10:52 PM, jhatlarge wrote:

    Hopefully Pfizer and Best Buy are up to snuff as some of us paid dearly for those recommendations, most dearly in losses.

  • Report this Comment On November 21, 2008, at 11:03 PM, jhatlarge wrote:

    Why pay a $999.00 ( MDP) if you are not going to follow the advice, especially after the pitch that MDP is the best of the best and the Gradner bros, are perrsonally handling the details. Most that subscribe to such service are average investors or do not have the time to spend 24/7 researching, the Fool has some responsibility in not letting these folks down. Its amazing to see a recomendation stock pps sink 85% and no defensive measure taken. Take a look at the carnage on the MDP score board. An investor blood bath.

    MDP down -50%, come on! The Fools charge blindly into the storm got their feathers burned. Including their cash reserves in S&P depositary receipts that lost 36% how dumb can you be.

  • Report this Comment On November 22, 2008, at 8:01 PM, dividendgrowth wrote:

    TMF stock pickers have vast different stocking picking abilities.

  • Report this Comment On November 22, 2008, at 11:47 PM, prphil wrote:

    What would you do right now with old recommendations such as CX, HW, and Nflx write covered calls or cash them in? Comments please

  • Report this Comment On November 24, 2008, at 9:45 AM, filmunas wrote:

    Quest Diagnostics does not seem to be a publicly traded company!

  • Report this Comment On November 24, 2008, at 10:08 AM, TMFPhila wrote:

    Hi filmunas,

    Quest Diagnostics trades as NYSE: DGX.

    Foolish best,

    Todd Wenning

  • Report this Comment On November 25, 2008, at 6:06 AM, GZ29 wrote:

    Worst article I've read on Fool.com in a long time. Basically telling us to sell low, and incur tons of transaction charges. What BS.

    People investing in companies with shady balance sheets and negative cash flow are just speculating. Can work out sometimes but the point should be that cash flow always matters in the long term. Don't invest in sinking ship in the first place (AMD, Circut City). The only thing you can hope for will be a rescue.

  • Report this Comment On November 28, 2008, at 2:09 PM, tiafolla wrote:

    The issue of trading without some defense in place would seem to be obvious by now. Yes, the bottom MIGHT have been in early October. Or it could have been the just first leg down (this crash has been bad but there have been much worse). The Elliott wave folks are calling for a decades-long bear market.

    Quest might be a perfectly reasonable recommendation. But anyone who buys it without setting a stop-loss is crazy: just under $38.66 (its October low, and 3-year low), or more conservatively, just under $40 (its most recent wave minimum).

    Sure, these are 15 to 20% losses. But we're in a market where a LOT of last year's $40 stocks are now under $5. If anyone buying now ends up holding a big loss, well, it's Darwin at work.

  • Report this Comment On November 28, 2008, at 2:44 PM, LaraMcR wrote:

    I am more confused now than I was before reading the article and the comments, so I'll apply what worked for me before:

    I will rely on non-partisan, cold and calculated advice: I will follow my smartstops

    The more I look a it, the more I realize than my emotions are not my best friend. Their record on what and when to sell exceed mine by a margin that makes me cry. Not even funny.

    I don't have the time to follow a stock on every single move and news. Do you?

    Good luck to everyone

  • Report this Comment On November 28, 2008, at 5:22 PM, mdammar wrote:

    the new "mini" laptops are on the rise, they are affordable, portable and do the job. those would probably depend on AMD chips

  • Report this Comment On November 29, 2008, at 9:09 AM, Awebb30 wrote:

    I love it when people blame someone else for their own dumb mistakes.

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