How High Can Stocks Go?

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Can you believe this rally? After falling more than 57% from its October 2007 peak to the recent March lows, the S&P index has come back in a big way, notching a 33% gain since its nadir. If you were scared out of the market a couple of months ago, or worse, decided to jump on the short-selling bandwagon, you can't be a happy camper right now.

But as I watch banking stocks like Wells Fargo (NYSE: WFC), tech stocks like Research In Motion (Nasdaq: RIMM), and industrials like Caterpillar (NYSE: CAT) notch unbelievable gains, I can't help but wonder how far this can go. Sure, the market is still down more than 40% from its peak, but are we on a crash course with that peak number in the near future? Or will the market have to hit the brakes?

As always, don't time the market
You may think this is where I say, "Don't worry about when the rally will end! You can't time the market." And you're right ... sort of.

The ability to time the movements of the market, whether through sheer clairvoyance or patterns that show up in charts, is something that -- like sea monsters -- I hold could be true. But I remain skeptical. However, that doesn't mean we need to be totally clueless on where the market could be headed.

Just as investors concern themselves with the valuations of individual stocks, we can also look at the valuation of the market as a whole. When the market's valuation is low, it's a great time to be a buyer, and when it's high, it's time to get more cautious.

Why there's reason for worry
Looking back over more than 100 years of price and earnings data for the S&P (which has been compiled by Yale professor Robert Shiller), the average trailing-12-month price-to-earnings ratio of the index has been 15. So, generally speaking, it's been a good thing from a valuation perspective to be a buyer when that multiple falls below 15, and you've generally been better off being a seller -- or at least being more cautious -- when it climbs above 15.

It's difficult to make comparisons to today's valuations because, although the market has fallen precipitously since its peak, so have earnings. In fact, thanks to massive losses taken in various sectors of the economy, Standard & Poor's reported an overall loss for its primary index in the fourth quarter. And while we may not see loss levels that high going forward, current projections from S&P show a slow climb for earnings through the end of next year.

But climbing earnings is good, right? Of course it is. But the problem comes when share prices have climbed even faster. Assuming S&P is correct about its projection for 2010 earnings, the P/E for the S&P index at the end of 2010 would be 26 -- if we don't gain another single point between now and then.

This, of course, doesn't account for the possibility that the global economy isn't in the clear. There's a lot of media talk about "green shoots" showing up in the economy, but green shoots are young and fragile, and they can die off before flowering.

But then again ...
Does this mean I'm getting ready to short the daylights out of the market? Hardly. While I see reason for caution after such a raucous rally, there are some good reasons to avoid total bearishness.

First of all, as Millennium Wave Advisors' John Mauldin has pointed out on a few occasions, S&P wasn't exactly a steady hand when projecting earnings for 2009. After pegging 2009 earnings for the S&P 500 index at $81.52 in March of 2008, it has steadily cut that estimate and today it stands at $28.51. Could S&P be incorrect in the other direction when it comes to 2010? Sure seems like a possibility.

Additionally, one could argue that because of the influx of index, mutual fund, and individual investors in the market, there is a "new normal" for the market's valuation. Indeed, the average one-year P/E of the market over the past 20 years has been 23, versus 15 for the entire Schiller data set. However, I'm always skeptical of anything that implies "it's different this time," so I'm not so keen on this theory.

Finally, while the valuation of the overall market may be worrisome, that doesn't mean that some individual stocks aren't bargains. Microsoft (Nasdaq: MSFT) is still growing sales and trades at 11 times its trailing earnings. Fast-growing Latin American cell carrier America Movil (NYSE: AMX) is changing hands at 13 times earnings.

And for those investors who think a recovery for oil is in the cards when the economy turns around, oil majors like ExxonMobil (NYSE: XOM) and ConocoPhillips (NYSE: COP) could stand to gain as well.

Finding the middle road
So how high can stocks go? Well, they could certainly go much higher, though the data I've shown you indicates that they may have gotten ahead of themselves. Now may be the time for savvy investors to crank up the caution just a bit, even while they capture much of the additional gains the market racks up during this swing. Among other things, that means evaluating companies on a case-by-case basis to ensure that you're selecting only the best companies at bargain valuations.

If you'd like some help getting started, the advisors at Motley Fool Inside Value have just identified their top five stock recommendations on both a pure upside and a risk-adjusted basis. Click here to read all about their favorite stocks, free for the next 30 days. There's no obligation to subscribe.

Fool contributor Matt Koppenheffer does not own shares of any of the companies mentioned. Microsoft is a Motley Fool Inside Value recommendation. America Movil is a Motley Fool Global Gains selection. The Fool's disclosure policy has never once been caught with its pants down. Of course, it doesn't actually wear pants.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 11, 2009, at 4:43 PM, MotleyGulibles wrote:

    Back in Nov. 2007 and when DOW at 14,000 the MF was certainly not sending cautious signals to its members, even when the economic storm was brewing ahead, it went on a buying rampage for its MDP portfolio that has since been blown to bits. Some picks falling 90% + with no further words of caution to its investors during the fall.

    Sure the market has been on a tear and caution is in the air. Then again anything coming from these MF marketing hounds makes me cringe.

  • Report this Comment On May 11, 2009, at 5:08 PM, TMFKopp wrote:

    @MotleyGulibles

    "Then again anything coming from these MF marketing hounds makes me cringe."

    If it all makes you cringe then why do you keep reading it?

    As for the rest of your comment, regardless of whether you accurately characterize the past (I don't believe that you do), there's little that I could have done to change the past. So if there isn't something that you take issue with in this article I'm not sure of the purpose of your comment.

    And if you're going to specifically call out Million Dollar Portfolio, you may at least want to represent the facts properly. There is one single stock in that portfolio that has lost 90% of its value, not multiple picks as you infer.

    Additionally, there are many picks that are solidly beating the benchmark index. It might also be worth noting that the portfolio overall is beating the S&P 500 index, which is the stated goal of the newsletter.

    Matt

  • Report this Comment On May 11, 2009, at 11:10 PM, nonidiomatic wrote:

    TMFKopp and MotleyGulibles are just like Mr. and Mrs. Miss. You've missed the point being; You and nearly every other guru on the planet MISSED the biggest crumbling market in the past 80 years. I may have missed the call, but I don't recall one article from Motley Fool advising investors to clear out of equities or start buying puts when ^DJI was @ 13,000. But in your favor, no one else made the call that I am aware of.

  • Report this Comment On May 11, 2009, at 11:50 PM, bigcat1969 wrote:

    Yup virtually everyone missed that call. Things seemed wonderful. We were bounding up the endless incline of a burgeoning stock market like a herd of surefooted goats climbing an endless mountain with the sun warming our backs, a gentle breeze ruffling our silvery manes and our footing sure. Then the mountain moved.

    Now thanks a mountain rebuilding effort of unprecedented proportions we can bound up the mountain once again secure in the knowledge that socialism is making the country safe for capitalism. The government will blow enough hot air into this durn mountain to support the herds grazing upon its slopes and life will return to optimistic tranquility.

    What a load of crap and I wrote it. I call Friday as the peak of the bounciest cat in rally history. GM stock is worth under 3 cents and selling for almost 50 times that. The banking system is diluting itself. The government is getting jittery about all those citizens who seem disenchanted with destroying the country to protect the obscenely wealthy. The middle class is decimated and soon large portions of suburbia will sit empty as foreclosures resume. Suddenly a question raises its head. If no one dares to spend on anything but bare essentials then who but Walmart turns a profit? (In a depression always be in the business of selling cheap food.)

    The next great depression will begin with a stock market crash mid February 2082 and they will wonder if the great depression of 2010 has any lessons for them or if the times and circumstances are too different in this world economy dominated by China.

    There having called the end of the current rally and the next great stock market crash, I'm off to bed for the well earned rest of the extremely confident. After all why should I be any different than the other stock market analysts.

    P.S. If the stock market rallies five hundred points tomorrow, I'll be back to explain why the stock market was wrong and I was right.

  • Report this Comment On May 12, 2009, at 11:24 AM, PricePro12 wrote:

    Great Article! Like the line "Don't worry about when the rally will end! You can't time the market." And you're right ... sort of.

  • Report this Comment On May 12, 2009, at 11:45 AM, TMFSalamander wrote:

    Some Fools did believe the market was overinflated before it crashed....for example:

    http://www.fool.com/investing/dividends-income/2008/05/14/a-...

    I believe the general attitude is that a crash should not matter too much to a long-term investor. As long as you invest regularly over many years/decades, you should end up way ahead as you approach retirement.

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