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David Einhorn, a prominent hedge fund manger known for successfully shorting Lehman Brothers, has his sights on his next victim: Moody's (NYSE: MCO). Einhorn recently disclosed that his firm, Greenlight Capital, is shorting the company's stock.

Moody's, for those unfamiliar, is part of the oligopoly of credit rating agencies. Along with Fitch Ratings and Standard & Poor's, the three have virtually exclusive rights to tell the world how to feel about all kinds of debt -- everything from subprime mortgage-backed securities to the debt of sovereign nations.

To be brief -- and polite -- the rating agencies have proven quite bad at what they do. As I explained last week, they conveniently and self-servingly awarded premium ratings to all sorts of explosive debt linked to the subprime housing market. When mortgage-backed securities with top-notch credit ratings went kaboom, the rating agencies' one and only product -- their credibility -- got steamrolled.  

But amazingly, the rating agencies are still alive and well. Why? Simple:

  • Numerous private investment organizations have bureaucratic rules that force managers to use their services. Since these rules are by and large still in force, investors must use their services whether they want to or not. As Einhorn recently stated, "Nobody I know buys or uses Moody's credit ratings because they believe in the brand. They use it because it is part of a government-created oligopoly and often because they are required to by law."
  • As noted, the rating agencies' powers are indeed government-created. In 1975, the SEC created the designation of Nationally Recognized Statistical Rating Organization (NRSRO), which bestowed power on just a handful of rating agencies. Money market funds and broker-dealers are required by law to use NRSRO ratings to guide their capital requirements. This gives the rating agencies powers no sane person thinks they truly deserve.

So, good luck with that
As we've learned with the disintegration of General Motors (NYSE: GM) and legions of other impressive failures, what can't go on forever, won't. Either through regulatory reform or downright investor refusal, the rating agencies in their current form will likely become quite feeble.

And that's where Einhorn's short-selling attack begins. Not unlike his successful bets against Wall Street banks, Moody's is in a business where the odds of disappointment far outweigh the odds of success. In the banks' case, it was insane leverage riding on the hope that real estate could do nothing but go up; In Moody's case, the lurking Achilles heel is a simple projection that investors and regulators will quit paying attention to a company that has thoroughly burned them.

But what makes this short-selling story so intriguing is that Moody's stock is currently priced for perfection. At 19 times forward earnings projections, shares hold a substantially richer valuation than either Microsoft (Nasdaq: MSFT) or Johnson & Johnson (NYSE: JNJ) command. That makes no sense whatsoever.  

Furthermore, Moody's balance sheet is quite a brainteaser. As of its most recent quarter, the company had a negative tangible net worth of $1.4 billion. This isn't abnormal for companies that rely on brand-name strength -- both Procter & Gamble (NYSE: PG) and Philip Morris International (NYSE: PM) have negative tangible net worths, too. But what's interesting about Moody's is that the power of its brand name is irreversibly tarnished. The $440 million of goodwill and intangible assets on its balance sheet are likely generous assumptions, based on the greater-fool theory that investors will keep taking its ratings seriously.

The Buffett factor
What also makes this story interesting is that Moody's largest shareholder is none other than Berkshire Hathaway (NYSE: BRK-A). As of the most-recent filing, Berkshire owned 20.36% of Moody's stock.

Since it's essentially never paid to bet against Buffett, some are questioning whether Einhorn's bet is misguided.

And maybe it is, but one point to consider is that Buffett hasn't said anything positive about Moody's in a long, long time. In fact, here's what he told CNBC about Moody's in March 2008:

I don't think there's any question that the intrinsic business value of a Moody's shrunk last year … they have less of a moat around them and they're going to be affected for a long time by the experience of the last couple years.

Asked at this year's Berkshire Hathaway shareholders meeting how he felt about Moody's, Buffett replied, "They made a huge mistake, and the American people made a huge mistake."

That isn't the kind of language you'd like to hear from the company's largest investor.

Bottom line
Is Einhorn right about Moody's? I honestly don't see how he can't be. When former accounting giant Arthur Andersen was exposed after the Enron fiasco, it was forced to shut its doors for good. While the blunders of the rating agencies aren't nearly as scandalous, the outcome shouldn't be too different. When credibility, reputation, and trustworthiness are the only thing you sell, monumental errors of judgment aren't forgiven easily.

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Fool contributor Morgan Housel owns shares of Procter & Gamble, Philip Morris International, and Berkshire Hathaway. Moody's is a Motley Fool Stock Advisor recommendation. Berkshire Hathaway, Moody's, and Microsoft are Motley Fool Inside Value recommendations. Johnson & Johnson and Procter & Gamble are Motley Fool Income Investor recommendations. Philip Morris International is a Motley Fool Global Gains pick. The Fool owns shares of Procter & Gamble, and Berkshire Hathaway and has a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 02, 2009, at 2:44 PM, FinancialFellow wrote:

    I think the time to focus on shorting stocks was a year and a half ago. With the market recovery underway I suspect even bad stocks will gain ground. Could Moody's drop? Sure. Overall, though I don't think this is the best time to focus energy on shorting stocks - aside from a couple individual companies.

    I'm sticking with more conservative approaches: Investing in the stock market for the long haul and earning a decent return through lending: http://financialfellow.com/2009/04/22/peer-to-peer-lending-o...

  • Report this Comment On June 02, 2009, at 3:46 PM, tilan398 wrote:

    Buffet bought MCO at a low valuation. And when asked about Moody's at the March BH annual meeting, he said "he still thought it was a good business that relied on little new capital."

    http://dealbook.blogs.nytimes.com/2009/05/04/warren-buffett-...

  • Report this Comment On June 02, 2009, at 4:34 PM, Bijou1012 wrote:

    Exactly what "monumental errors of judgment" are you referring to here? One must understand the limitations of any opinion, whether it is from the rating agencies or anybody else. Rating agencies are as fallible as anyone else and if the "errors of judgment" here is basically "why they didn't spot the crash", then I believe you are being incredibly unfair. No one did.

  • Report this Comment On June 02, 2009, at 5:46 PM, typhoon56 wrote:

    Nice editing job on Buffets quote to make your opinion sound reasonable...His actual quote was -Buffet also defended Berkshire's roughly 20 percent stake in Moody's Corp (MCO.N), and said the credit rating agency "made a huge mistake" but was not alone in failing to foresee the housing and credit crisis. He also said "the rating agency business is probably still a good business."

  • Report this Comment On June 02, 2009, at 5:51 PM, TMFHousel wrote:

    typhoon56,

    The quote isn't altered at all. Here's the source:

    http://blogs.wsj.com/marketbeat/2009/05/02/buffett-simple-an...

  • Report this Comment On June 02, 2009, at 7:07 PM, Enigma110 wrote:

    "I don't think there's any question that the intrinsic business value of a Moody's shrunk last year … they have less of a moat around them and they're going to be affected for a long time by the experience of the last couple years."

    and,

    " "They made a huge mistake, and the American people made a huge mistake."

    comments of W. Buffet, just make you think of a double-bluff.......

    ya man,

    If the ol' man himself isn't selling his shares, why shouldn't you get in when it's low - following M. Buffets own prime investment say,

    "when others are fearfull, you should be hungry"..or something like that :-)

    My 2c or centimes it is,

    Cervin

  • Report this Comment On June 02, 2009, at 8:23 PM, freejd wrote:

    Would be interested in your credentials regarding credit analysis. You sound just like any other parrot repeating what you read without making the slightest effort to add original thinking.

  • Report this Comment On June 03, 2009, at 11:16 AM, Netteligent09 wrote:

    Netgear (NTGR) and Symmetricom (NTGR) are perfect for fresh SHORT.

  • Report this Comment On June 03, 2009, at 4:12 PM, TMFEnochRoot wrote:

    Morgan,

    "When former accounting giant Arthur Andersen was exposed after the Enron fiasco, it was forced to shut its doors for good."

    Though I hope Arthur Anderson and Moody's never become synonyms in the literature recounting this period in economic history, I do what to point out that, in fact, your analogy is inaccurate. If scandals like Enron were all it took to ruin Anderson's reputation, they would have been out of business much earlier, as would Ernst & Young, Deloitte, and KPMG, all of whom have auditing failures of Enron's magnitude staining their records.

    Arthur Anderson was not forced to shut its doors because it got Enron wrong. As is often the case, it was not the 'crime' but the cover-up that doomed them. It was forced to shut its doors because of a populist-inspired obstruction of justice indictment and conviction over document shredding, one in point of fact that was subsequently overturned by the US Supreme court.

    Similar to all the other accounting scandals that the Big 4 survived (WorldCom, Waste Mgmt, Sunbeam, etc etc etc), Moody's and the rest of the credit agencies have been tarnished by the brush of scandal before and come out the other side with just as strong a competitive advantage as they entered with. Look at the Orange County, CA bankruptcy in 1994 for example, or the 1995 antitrust investigations or the 1976 New York Municipal political accusations.

    Structured finance will go down as a massive screw-up on the part of all constituencies, credit agencies included. But to propose that it portends the end of Moody's is, in my opinion, more vividness bias than clear thinking.

    -Alex

  • Report this Comment On June 03, 2009, at 4:13 PM, TMFKitKat wrote:

    two points:

    is unrated debt going to be easy for corporations to sell to pension funds and money market managers? These buyers want to buy debt that is rated. If the Big 3 are out of business, who does it?

    P&G has $87 billion in goodwill--the company has an aggressive acquisition strategy and a powerful brand name stable. MCO has around $400 million in intangibles and does not acquire much and is not acquiring brand name products. Negative equity is more a function of an asset-lite business model and share repurchases and debt levels than huge amounts of intangibles. The balance sheet is not a brain teaser.

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